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SEO Training.
Educate, improve and rise up the ranks with Digital Ethos.
Search Engine Optimisation (SEO) is integral to an effective online marketing strategy.
It is crucial that your business ranks highly on Google, so that you can grow and thrive within the digital world. At Digital Ethos, we want to help you rank number one on the search engine results page, whilst ensuring you understand exactly what that means.
Industry recognition
Clients we’ve got results for.
Who can benefit from SEO Training?
Individuals
- Build your knowledge & career
- Save time & money
- Build stronger Google Ads Campaigns
Organisations
- Refine your digital marketing strategies
- Maximise efficiency
- Guaranteed return on employee investment
Your Customers
- Optimised online experience
- Organic discovery of your business
- Engage with original, relevant content
SEO Training at Digital Ethos
Our training is designed to jumpstart your digital marketing career, or nurture and develop your existing knowledge for continued progression. We believe that by providing you with these core skills, you will be able to meet and surpass your SMART business goals, achieving online success.
Beginner
Overview
The beginner SEO course is designed for individuals or teams with a limited understanding of digital marketing. Training you receive will have the overarching goal of providing you with the knowledge, confidence and passion needed to begin developing your own SEO campaigns. We will teach you everything you need to know so that you can rank on search engines, increase visibility for your target demographic and outperform your competitors.
Who should attend?
This course is aimed at business owners who wish to grow their business online, and professionals seeking a career in digital marketing. A maximum of 10 people can join the course at once, creating the ultimate learning experience. It is essential that you have a working knowledge of computers and the internet; SEO isn’t it easy, but you are guaranteed to reap the rewards of your hard work.
What Do You Learn In A Beginners SEO Course?
Cornerstones of SEO
How to start a campaign
How to effectively use your SEO budget
SEO essentials: what is required for a successful campaign?
Common problems and how to avoid them
White hat and grey hat SEO (instant ranking results and their severe repercussions)
Importance of strong content
How to improve a static campaign
Understanding how to improve a static/dormant campaign
Advanced
Overview
The advanced SEO course is designed for individuals or teams with a comprehensive understanding of running an effective campaign, that are striving for personal or professional growth. Digital Ethos is an industry-leading team, and our experts will provide you with everything you need to further your digital marketing career and improve your search ranking.
Who should attend?
This course is aimed at marketing professionals and website managers with significant experience in implementing SEO campaigns. It is also an ideal progression for anyone who attended our beginners course. A maximum of 6 people can complete the course at once, providing you with the training and support you deserve.
What Do You Learn In An Advanced SEO Course?
Deep SEO Audits, analysing successes and failures of existing campaigns and formulating next steps
Optimise videos and pictures
Effectively apportion your budget
Create a ROI model
How to satisfy Google’s mobile indexing with your campaign
How to index for increased rankings
Implement social media into SEO strategy
Optimise campaigns for voice search
Understand no-follow links, natural link networks and balancing opportunities
Maximise effectiveness of PPC campaigns
Why Invest in SEO Training?
Knowledge of, and proficiency in, Search Engine Optimisation is essential for every business owner and marketing professional, as it is a huge contributor to online success.
Learning how to futureproof your company, conduct deep audits and so much more, is guaranteed to be hugely beneficial for everyone involved. Completing an SEO course demonstrates that you are passionate about your career in digital marketing, and the performance of your business online.
Whether you are interested in the beginner or advanced course, Digital Ethos can provide you with everything you need to dominate the digital world and rise to the top of the search engine results page.
Upgrade your digital marketing strategy - Book SEO training with Digital Ethos today.
Digital Ethos are the obvious choice when investing in training services, as our friendly team are experts in their field, and can’t wait to share their unmatched knowledge with you. Get in touch today, by phoning 0333 772 0189, or emailing us at hello@digitalethos.net.
Talk to usLatest SEO work.
Acclaim Driving
Despite a national pandemic, we took the Acclaim Driving marketing campaign to the next level. Explore how we scaled website visibility at an outstanding rate, with over 200% increase in website visibility and achieved a 48% improvement in conversion rate.
Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.
Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
Accurist
By addressing website behavior and improving user experience, we were able to grow traffic to the renowned watch manufacturers website whilst improving conversion rate. Do not overlook the importance of addressing page design early on, there is no point throwing water at a leaky bucket, always start by patching up those holes.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Olly
Earthly
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
Marian H
Accurist
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Katie Burke
Crown Couriers
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
Mark Seenan
StaffCircle
They are honest, thorough, and very knowledgeable.
Sarkis Salleh
ITQ
They're genuinely down-to-earth, approachable, and professional.
Victoria Cooke
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
Bella Tomlinson
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
Domine McConnell
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
Ty Riley
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Andrew Risbey
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
Rachel Marques
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
Linda Green
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Debi Owen
Intali
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
Zoe Vidigal
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
Alex Simmonds
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
M Hayre
Affito Lettings
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
Abhi Punj
So, you have questions?
What is the difference between on-page SEO and technical SEO?
It does what is says on the tin. On-page SEO includes everything on your website that is visbile to the visitors. This includes your copy, meta tags and images. All page elements that are visible to users. Technical SEO is all about how your website is crawled and indexed. It includes things like site speed, structured data, canonicalization, XML sitemaps, hreflang, and more.
Does duplicate content harm you website's rankings?
Yes, duplicate content is where content is duplicated either between two or more websites or two or more internal pages.It can also be duplicate product descriptions, content paragraphs, duplicate H1 tags across multiple pages and URL issues, such as www and non-www versions of the same page.
What is Link Building?
Link Building is a process of linking your website on other websites. It is also Google's top 3 ranking factor and it's showing that other websites trust your website.
Does my business need SEO?
Yes, your business need to investing in SEO. Search engine optimization gives you an opportunity to increase traffic without paying for each and every click. When your website ranks organically on the search engines, this traffic is essentially free (at least in terms of a cost-per-click). Of course, it takes time and investment into skills and resources to rank a website on the first page.
What is a Google penalty?
Google Penalties are usually human-driven process it means that a person has made changes to your website and Google have penalised for those actions. It might be bought links, keywords stuffing or files that violate Google guidelines.
Can't find the answer you're looking for?
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
SEO Blog.
22nd August, 2023
The Significance of Conversion Rate Optimisation (CRO) in a Digital Marketing Strategy
Read
14th June, 2023
How the world of AI can mesh beautifully with Technical SEO
Read
15th May, 2023
Google’s May Search Ranking Update: What You Need to Know [Updated]
Read
3rd March, 2023
Marketing For Luxury Brands 2023: Targeting The Meta-Luxury Consumer
Read
8th February, 2023
Community and Communication: How Content Marketing Grows Your Video Game’s Reach
Read
30th January, 2023
The 2023 Retailer Guide to Customer Engagement Best Practices
Read
