Why PR at Digital Ethos

Public relations is the beginning of your brand awareness journey. It puts you on the map when it comes to journalists, the industry and the wider public.

With help of digital PR, you can reach specific journalists and audiences and create a long-lasting buzz around your brand. Whether you’re a startup or a well-established brand, public relations is a building block that will help to link all other parts of your digital marketing strategy together. And thanks to our dedicated PR team, we can create, write and share your brand’s stories with the right people, at the right time.

From press releases to reactive opportunities and newsjacking, we’re here to help you with it all. Recently hired new members of staff, opening up a new office or working with a charity? Tell your PR team who will write, build and gain positive coverage for your brand. We’ll create a tailored media list but feel free to tell us your dream publications and we’ll target those too – we’re here to shout about your brand!

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Clients we’ve got results for.

What is Digital PR?

The term digital PR is short for digital public relations. The purpose of PR is to manage and distribute the information surrounding your brand, ensuring it’s of interest to the industry and/or public. The information that’s shared with journalists and publications includes success stories, charitable contributions and expert comments.

As well as managing the reputation of a client, Digital PR involves many other responsibilities and opportunities too, including:

  • Organic PR
  • Owned PR
  • Paid opportunities
  • Reactive opportunities
  • Event marketing
  • Trendspotting/newsjacking
  • Crisis management
  • And monitoring and analysing campaign success

This list may seem overwhelming, especially if your brand hasn’t had any PR, but don’t worry, many organisations turn to Digital Ethos’ PR team to take the pressure off. With the help of PR specialists, you can spend more time working on the day-to-day operations and less time managing the external elements.

Using a range of expert PR tools, our team can create tailored media lists and PR campaigns to raise your brand’s awareness and spread the word about your contributions – whether that’s locally, nationally or on a trade level.

What are the benefits of digital PR?

Keeping a good reputation.

Public relations is not only about brand awareness, it’s about maintaining and managing a good reputation. For some brands, this can be a very time-consuming aspect of PR and for others, less so, but what’s important is that if a journalist or customer were to search you online, that they would find a company with great credentials.

Achieving repeat and new custom.

A brand is really only successful if its customers remain loyal and shout about it to their friends. Great brands spread through word of mouth, social media and through digital publications (and print too!). To keep achieving repeat and new custom, it’s important to stay relevant within your industry and show off your green credentials and charitable nature.

Gaining quality backlinks.

A website without any backlinks will have poor link equity so to help get this off the ground, many brands turn to digital PR. Digital PR helps brands to gain your coverage in credible online publications and, typically, within the piece the link to your website will be shared. Once you start getting pickups from journalists, your link equity will begin to rise.

How digital PR can help your brand

Connections with prestigious journalists.

With experience in the PR world and having worked with multiple industries, our PR specialists have countless connections and can tailor a media list specifically for you. This media list will consist of relevant industry-specific contacts to ensure that what we send to them is relevant, newsworthy and in keeping with what their readers want.

Interesting social media content.

Grabbed a great placement in a top online publication? Share it on your social media platforms to widen its outreach – the more noses you can get it under, the better! PR and social media marketing go hand-in-hand, which means where there’s coverage, there’s a great place to boost your amazing work!

Real, measurable results.

Once a story has been issued to your tailored media list, we will track the data to record who is engaging with your stories. We can see who has opened it, clicked it and will compile yourcoverage into your very own coverage tracker so that you can see for yourself the readership it has reached.

Make your brand the best it can be with digital PR in Stoke.

Searching for a digital PR agency that can help your business thrive in the media? Get in touch with Digital Ethos today via telephone 0333 772 0189, or email hello@digitalethos.net. We work with a wide range of industries and have a large database of high-profile contacts that we can tailor to suit your brand, your audience and your needs. Want to know more – get in touch today!

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Latest PR work.

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Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

PPC | PR | SEO

James Bushell

From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.

What clients say.

Digital Ethos Digital Ethos Logo £-£££ 03337720189 Unit 17, Stoughton Grange, Gartree Rd, Oadby, LE2 2FB
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5/ 5

Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.

Olly

Earthly

Google
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5/ 5

Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.

Marian H

Accurist

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.

Katie Burke

Crown Couriers

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5/ 5

Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.

Dr Parneet Sehmi

Hermes London Dental Clinic

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Verified Review 5 Digital Ethos Ltd
5/ 5

The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.

Mark Seenan

StaffCircle

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They are honest, thorough, and very knowledgeable.

Sarkis Salleh

ITQ

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5/ 5

They're genuinely down-to-earth, approachable, and professional.

Victoria Cooke

Billington Holdings Plc

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5/ 5

Digital Ethos are great communicators and are quick to respond to any queries.

Bella Tomlinson

2020 Media International

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5/ 5

We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

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The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

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5/ 5

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)

Rachel Marques

The London Preschool

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5/ 5

I would highly recommend Digital Ethos.From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done.Luke and Collin clearly care about there service.

Matt Hall

Matt Hall Fitness

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Verified Review 5 Digital Ethos Ltd
5/ 5

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

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5/ 5

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

Intali

Google
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5/ 5

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

Zoe Vidigal

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Verified Review 5 Digital Ethos Ltd
5/ 5

I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

Alex Simmonds

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5/ 5

I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!

M Hayre

Affito Lettings

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5/ 5

Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.

Abhi Punj

Google

What else can we help with?

SEO.

Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.

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Web.

From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.

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PR.

Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.

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Social Media.

Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.

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Creative.

From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.

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PPC.

Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.

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Email Marketing.

Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.

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Marketing Strategy.

From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.

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CRO.

Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.

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Training.

Take your team's skills to the next level with a detailed collection of training. Perfect for beginner or advanced learners. Guaranteed to be hugely beneficial for everyone involved.

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