PR & OUTREACH
Digital PR Agency Stoke.
Become the industry leader with online PR.

Why PR at Digital Ethos
Public relations is the beginning of your brand awareness journey. It puts you on the map when it comes to journalists, the industry and the wider public.
With help of digital PR, you can reach specific journalists and audiences and create a long-lasting buzz around your brand. Whether you’re a startup or a well-established brand, public relations is a building block that will help to link all other parts of your digital marketing strategy together. And thanks to our dedicated PR team, we can create, write and share your brand’s stories with the right people, at the right time.
From press releases to reactive opportunities and newsjacking, we’re here to help you with it all. Recently hired new members of staff, opening up a new office or working with a charity? Tell your PR team who will write, build and gain positive coverage for your brand. We’ll create a tailored media list but feel free to tell us your dream publications and we’ll target those too – we’re here to shout about your brand!
Clients we’ve got results for.





























What is Digital PR?

The term digital PR is short for digital public relations. The purpose of PR is to manage and distribute the information surrounding your brand, ensuring it’s of interest to the industry and/or public. The information that’s shared with journalists and publications includes success stories, charitable contributions and expert comments.
As well as managing the reputation of a client, Digital PR involves many other responsibilities and opportunities too, including:
- Organic PR
- Owned PR
- Paid opportunities
- Reactive opportunities
- Event marketing
- Trendspotting/newsjacking
- Crisis management
- And monitoring and analysing campaign success
This list may seem overwhelming, especially if your brand hasn’t had any PR, but don’t worry, many organisations turn to Digital Ethos’ PR team to take the pressure off. With the help of PR specialists, you can spend more time working on the day-to-day operations and less time managing the external elements.
Using a range of expert PR tools, our team can create tailored media lists and PR campaigns to raise your brand’s awareness and spread the word about your contributions – whether that’s locally, nationally or on a trade level.
What are the benefits of digital PR?
Keeping a good reputation.
Public relations is not only about brand awareness, it’s about maintaining and managing a good reputation. For some brands, this can be a very time-consuming aspect of PR and for others, less so, but what’s important is that if a journalist or customer were to search you online, that they would find a company with great credentials.
Achieving repeat and new custom.
A brand is really only successful if its customers remain loyal and shout about it to their friends. Great brands spread through word of mouth, social media and through digital publications (and print too!). To keep achieving repeat and new custom, it’s important to stay relevant within your industry and show off your green credentials and charitable nature.
Gaining quality backlinks.
A website without any backlinks will have poor link equity so to help get this off the ground, many brands turn to digital PR. Digital PR helps brands to gain your coverage in credible online publications and, typically, within the piece the link to your website will be shared. Once you start getting pickups from journalists, your link equity will begin to rise.
How digital PR can help your brand
Connections with prestigious journalists.
With experience in the PR world and having worked with multiple industries, our PR specialists have countless connections and can tailor a media list specifically for you. This media list will consist of relevant industry-specific contacts to ensure that what we send to them is relevant, newsworthy and in keeping with what their readers want.
Interesting social media content.
Grabbed a great placement in a top online publication? Share it on your social media platforms to widen its outreach – the more noses you can get it under, the better! PR and social media marketing go hand-in-hand, which means where there’s coverage, there’s a great place to boost your amazing work!
Real, measurable results.
Once a story has been issued to your tailored media list, we will track the data to record who is engaging with your stories. We can see who has opened it, clicked it and will compile yourcoverage into your very own coverage tracker so that you can see for yourself the readership it has reached.
Make your brand the best it can be with digital PR in Stoke.
Searching for a digital PR agency that can help your business thrive in the media? Get in touch with Digital Ethos today via telephone 0333 772 0189, or email hello@digitalethos.net. We work with a wide range of industries and have a large database of high-profile contacts that we can tailor to suit your brand, your audience and your needs. Want to know more – get in touch today!
Talk to usLatest PR work.

Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

James Bushell
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.

StaffCircle
Find out how we got this business more leads, for less ad spend.
What clients say.
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.