hello@digitalethos.net
0333 772 0189SOCIAL MEDIA STRATEGY
Social.
FUEL your online presence with
social media strategies that cut through the noise.
We understand social media.
As a social media agency, here at Digital Ethos our social media specialists use a variety of platforms to springboard your brand into success. Using transparent and authentic strategies, we will build you a loyal following with a community who just can’t get enough of your brand.
Using a social media marketing agency to capture and bolster your organisation with the world will open up endless opportunities. In fact, when it’s done well, a social media strategy will support your SEO, content marketing and public relations too. Once we get the ball rolling, you won’t look back.
Get in touch“When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits.” – Ted Rubin
Developing a social media strategy that is bespoke to your business and goals is key when kick starting any social media marketing. Without a clear plan, set KPIs and deliverables, your social media will be a complete waste of time. Essentially, the strategy is what gets you from A to B.
We take a strategic approach to marketing so you can be assured that your social media marketing will be efficient and effective towards delivering results. Whether you are looking to generate awareness, encourage engagement, drive website traffic or increase conversions, our social media specialists will craft a strategy with this in mind.
Why let us take on your social media marketing?
Social media is one of the most effective tactics in today’s world. It’s also a great tactic to incorporate within your wider marketing plan as an omni channel approach is guaranteed to bring in the results you are looking for. Combined with SEO, social media can ensure your brand is seen by your target demographic, encouraging website traffic.
It’s important to keep things interesting on social media, so new, innovative ideas are one of our key strengths. Whether it’s through asset delivery, videos, graphics and other content themes, we’ll ensure your social media profiles are updated and engaging.
What your social media strategy includes.
Let's talk about the social media marketing funnel.
Like we’ve mentioned before, we’re strategic in our approach so everything comes
down to the funnel. The social media marketing funnel is essentially your users
journey when it comes to your digital channels.
Awareness.
Starting at the top of the funnel, every marketing campaign should begin with or include awareness based messages. If a customer comes across your channels and has never heard of your brand before, what would you like them to know? Perhaps we’ll highlight your key USPs, maybe we’ll have an Instagram Story Highlight labelled ‘about us’ so they can be directed there, or perhaps we’ll have a strong yet simple bio that explains everything they need to know.
Engagement.
Next up: engagement. A key part of social media is the engagement. It’s great having posts go out on your channels but if your demographic or audience is not liking, commenting or sharing, it’s no use. You’d want creative ideas that will make sharing your content easy for your audience.
Consideration.
As we move closer to the bottom of the funnel, we move into consideration phases. These posts would enable your customers to take action or think about taking action. Perhaps a testimonial or user-generated content would be what tips them over the edge?
Action.
Last but not least, action! It’s time to reel them in and make sure they make that purchase, submit an enquiry or get involved. If all of the above steps have been done successfully, you’ll have no problem getting conversions.
Latest social work.
Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.
Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
Clients we’ve got results for.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Olly
Earthly
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
Marian H
Accurist
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Katie Burke
Crown Couriers
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
Mark Seenan
StaffCircle
They are honest, thorough, and very knowledgeable.
Sarkis Salleh
ITQ
They're genuinely down-to-earth, approachable, and professional.
Victoria Cooke
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
Bella Tomlinson
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
Domine McConnell
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
Ty Riley
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Andrew Risbey
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
Rachel Marques
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
Linda Green
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Debi Owen
Intali
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
Zoe Vidigal
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
Alex Simmonds
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
M Hayre
Affito Lettings
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
Abhi Punj
What else can
we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
Social blog.
18th April, 2023
How To Connect Your Brand With The Right Digital Influencers
Read
8th February, 2023
Community and Communication: How Content Marketing Grows Your Video Game’s Reach
Read
16th November, 2022
Digital Ethos Announces Exciting Merger with Cadastra
Read
7th November, 2022
7 Black Friday Marketing Strategies To Get Ahead
Read
30th September, 2022
Why Paid Social Ads Worth The Investment
Read
14th September, 2022
4 reasons why video marketing is a necessity for social media
Read
Identifying key channels.
With social media platforms being created every year, it’s important to know which channels to invest in. Some channels are better than others, depending on your business, goals and KPIs. We don’t want you to invest your time and money into a channel that won’t bring in the results you are looking for, so we’ll only recommend the right ones.
Whether it’s Facebook, Instagram, Twitter, LinkedIn or TikTok, we’ll make sure you're placing your efforts in the right places and at the right time.
Posting Frequency.
It’s great having a social media presence on the relevant channels, however, if you are not keeping them up to date, it’s pretty useless. It’s important to ensure each channel is updated, whether it’s once a week or multiple times, we can help decide which channels need what level of attention. We have packages to suit any budget too, so if you are restricted, we can provide a certain amount of posts per month to help you kickstart your marketing.
Hashtag Research.
We’ll investigate which hashtags are the right combination to use across your channels. Each platform has best practices and we’ll ensure these are met along with suitable, relevant hashtags that will help increase your reach and impressions. Hashtags are a key part of social discovery and therefore an important step within the strategy.
Asset Support.
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plans based on results.
We know that video is a key part of marketing strategies and with our expertise and support, we can help bring your social channel to life.
Did you know that social media videos generate 12 times more shares than text and images combined? As if you needed another reason to up your social media game….