SOCIAL
Social Media Reporting.
Reporting is a key part of the social media marketing process and when it comes to
reviewing the results, we analyse metrics that are important to your business and social media KPIs so we can accurately measure success.
We understand social media.
As a social media agency, here at Digital Ethos our social media specialists use a variety of platforms to springboard your brand into success. Using transparent and authentic strategies, we will build you a loyal following with a community who just can’t get enough of your brand.

Using a social media marketing agency to capture and bolster your organisation with the world will open up endless opportunities. In fact, when it’s done well, a social media strategy will support your SEO, content marketing and public relations too. Once we get the ball rolling, you won’t look back.
Get in touchMeasuring Success
Every month we’ll keep a close eye on results to ensure we are constantly optimising the content for the following month, generating better results each time around.
Reports come as standard as part of our packages because we want to showcase our transparency and honesty when it comes to your results. We won’t hide anything – we’ll share unedited results along with an insightful summary, attributions and key actions for the following month so there’s a clear path.
Tailored reports
We offer bespoke reports for your business so you can be assured we’re sharing insights that are aligned with the strategy and objectives we’ve set just for you.
If you are looking at boosting website traffic, we’ll analyse link clicks and website traffic metrics – we may even be able to share further insights on personas (which is great for your social media marketing strategy). If growth is a priority for your channels, we’ll focus on awareness based metrics such as reach, impressions and page followers as these give a clear indication of success for that specific KPI.
Whilst reports are bespoke according to your business and goals, they can also be tailored in terms of frequency. Monthly reporting is a standard approach and when it comes to month on month reporting, it’s practical and insightful.
If you have key campaigns that you’d prefer ad-hoc reports on, we can of course plan for this. Whether this is during peak business times (e.g.: Christmas or Black Friday) or as part of a campaign (e.g.: recruitment or awareness week), we’ll make sure we’re sharing key results so we can measure success and learn from our actions so we can implement an even better campaign for the following occasion.
No jargon here! We're crystal clear
We understand that not everyone understands marketing speak so we like to ensure our clients understand exactly what we’re talking about. Whether that’s simplifying language or sharing explanations on particular areas, we’re here to make things easier for you – not the other way around!
Analytics 101
Our social media team have worked with a variety of B2B and B2C clients so their knowledge and experience within the field helps them read between the lines when it comes to analytics.
We understand how to know if a particular metric is positive or negative, we can attribute the result to a particular tactic or approach we’ve taken and most importantly develop a plan on next steps so we can move forward with your social media project.

We also know how easy it is to get wrapped up in ‘vanity metrics’ a.k.a your follow count and post likes, however, we tend to look beyond that to see if value is coming from any post interactions or actions. Whilst you could gain 1,000 impressions, it’s not great if you are only receiving a handful of website visits on the back of the post. Our team will keep in mind every step of the user journey and report back with key findings that will positively impact your business.
Get in TouchOmni-channel reporting
If you are receiving other services from us such as SEO, PPC, Paid Social or PR, we’ll ensure your report is in one place as we’ll take a more holistic approach with your wider marketing strategy.
By implementing other forms of digital marketing, we’ll be able to ensure your marketing strategy is cohesive across your social media channels, therefore gaining you even better results within your report.

Latest social work.

Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
Clients we’ve got results for.





























What clients say.
What else can
we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
Here are a few key metrics we measure on social media to give you a flavour:
Impressions
The number of times your content is displayed on the platform
Reach
How many accounts your content reached
Engagement Rate
Total number of interactions your content receives divided by your total number of followers, multiplied by 100%