Whilst outbound content and posting is a huge part of social media, inbound communication is just as important. Monitoring the engagement on your social media pages and managing the community is a key to social media success.
We understand social media.
As a social media agency, here at Digital Ethos our social media specialists use a variety of platforms to springboard your brand into success. Using transparent and authentic strategies, we will build you a loyal following with a community who just can’t get enough of your brand.
Using a social media marketing agency to capture and bolster your organisation with the world will open up endless opportunities. In fact, when it’s done well, a social media strategy will support your SEO, content marketing and public relations too. Once we get the ball rolling, you won’t look back.Get in touch
Why invest in community management?
As mentioned, community and engagement management are a key driver to being successful on social media. You could have a killer outbound social media strategy which includes amazing content and is driving engagements, but if your audience is being neglected, it could instantly decrease the value of your page to your demographic.
Users come to social media for instant information. They want to know everything and if your pages can’t instantly provide that information, they’ll be seeking answers in comments or via private messages. If these messages are then ignored, the customer will not further engage with your brand, reflecting on conversions.
Also, depending on the nature of your business, community management could be key towards dealing with crisis management and PR opportunities, so you’ll definitely want to be one step ahead of the game to help with managing the reputation of your brand or company, whether it’s positive or negative.
So it’s important that you include everyone and everything as part of your social media strategy, which would mean your goals and KPIs will be met.
Social media as a customer service platform
With the demands of users and customers increasing, social media is often used as a major customer service platform. With customer service at your demographic’s fingertips, they expect responses within your set SLA and have a great experience as they would if they called or visited a store.
We understand that communication is the most important factor on social media and even if you are responding to comments and messages, it’s how you respond, the speed and what you say.
Our team has experience in putting together strategies and processes that will help your in-house customer service / marketing team to respond to inbound messages in a timely and appropriate manner. This will reflect positively on your company and brand, which is a key part of your online presence.
We can also support you with managing this part of the strategy and look after your inbound comms, which will allow the pressure to be relieved from your shoulders.
The benefit of social media is that your audience will be able to access your content 24/7. What comes along with that is they expect responses and engagement around the clock too. With several tools and updates to social media platforms, this is doable, meaning your followers will be receiving some form of contact instantly to reassure them that you’ll be coming back to them soon.
Whether it’s through scheduled or instant replies or if it’s important for your channels to be monitored until a particular hour, we’ll be able to guide you through setting this up, organising and training your team.
Another key benefit is that community management can be done from anywhere, which creates an opportunity for remote workers, teams based at different locations or colleagues that work out of hours.
Social media monitoring tools
We use a collaborative tool for all of our social media marketing. From outbound / scheduled posts, social listening, benchmarking and reporting, our state-of-the-art tool Falcon.io also has an engagement management function.
It’s important to invest in the right tools for your team and this tool allows us to take on your community management seamlessly. The convenience of using the same platforms allows our team to benefit from viewing upcoming posts (or preventing content from going out depending on the scenario) as well as understanding your brand and social media presence fully.
Whether it’s sending them a crafted response, engaging with their post with a simple ‘like’ and comment or sharing key information via private message, your audience will automatically feel included as your brand begins to engage with their content.
Turning customers into loyal fans
When you start to implement your tailored community engagement strategy, you’ll notice some of your customers turning into loyal fans or influencers. Once you engage with their content, they automatically feel involved and special and will therefore come back and share more for more positive digital experiences.
It’s a great tactic if you want to discover influencers for your brand when it comes to new products/services, events or influencer marketing.
Latest social work.
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
Clients we’ve got results for.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
What else can
we help with?
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From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
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