SOCIAL
Community Management.
Whilst outbound content and posting is a huge part of social media, inbound communication is just as important. Monitoring the engagement on your social media pages and managing the community is a key to social media success.
We understand social media.
As a social media agency, here at Digital Ethos our social media specialists use a variety of platforms to springboard your brand into success. Using transparent and authentic strategies, we will build you a loyal following with a community who just can’t get enough of your brand.

Using a social media marketing agency to capture and bolster your organisation with the world will open up endless opportunities. In fact, when it’s done well, a social media strategy will support your SEO, content marketing and public relations too. Once we get the ball rolling, you won’t look back.
Get in touchWhy invest in community management?
As mentioned, community and engagement management are a key driver to being successful on social media. You could have a killer outbound social media strategy which includes amazing content and is driving engagements, but if your audience is being neglected, it could instantly decrease the value of your page to your demographic.
Users come to social media for instant information. They want to know everything and if your pages can’t instantly provide that information, they’ll be seeking answers in comments or via private messages. If these messages are then ignored, the customer will not further engage with your brand, reflecting on conversions.
Also, depending on the nature of your business, community management could be key towards dealing with crisis management and PR opportunities, so you’ll definitely want to be one step ahead of the game to help with managing the reputation of your brand or company, whether it’s positive or negative.
So it’s important that you include everyone and everything as part of your social media strategy, which would mean your goals and KPIs will be met.
Social media as a customer service platform
With the demands of users and customers increasing, social media is often used as a major customer service platform. With customer service at your demographic’s fingertips, they expect responses within your set SLA and have a great experience as they would if they called or visited a store.
We understand that communication is the most important factor on social media and even if you are responding to comments and messages, it’s how you respond, the speed and what you say.
Our team has experience in putting together strategies and processes that will help your in-house customer service / marketing team to respond to inbound messages in a timely and appropriate manner. This will reflect positively on your company and brand, which is a key part of your online presence.
We can also support you with managing this part of the strategy and look after your inbound comms, which will allow the pressure to be relieved from your shoulders.
Instant responses
The benefit of social media is that your audience will be able to access your content 24/7. What comes along with that is they expect responses and engagement around the clock too. With several tools and updates to social media platforms, this is doable, meaning your followers will be receiving some form of contact instantly to reassure them that you’ll be coming back to them soon.
Whether it’s through scheduled or instant replies or if it’s important for your channels to be monitored until a particular hour, we’ll be able to guide you through setting this up, organising and training your team.
Another key benefit is that community management can be done from anywhere, which creates an opportunity for remote workers, teams based at different locations or colleagues that work out of hours.

Social media monitoring tools
We use a collaborative tool for all of our social media marketing. From outbound / scheduled posts, social listening, benchmarking and reporting, our state-of-the-art tool Falcon.io also has an engagement management function.
It’s important to invest in the right tools for your team and this tool allows us to take on your community management seamlessly. The convenience of using the same platforms allows our team to benefit from viewing upcoming posts (or preventing content from going out depending on the scenario) as well as understanding your brand and social media presence fully.
Whether it’s sending them a crafted response, engaging with their post with a simple ‘like’ and comment or sharing key information via private message, your audience will automatically feel included as your brand begins to engage with their content.
Turning customers into loyal fans
When you start to implement your tailored community engagement strategy, you’ll notice some of your customers turning into loyal fans or influencers. Once you engage with their content, they automatically feel involved and special and will therefore come back and share more for more positive digital experiences.
It’s a great tactic if you want to discover influencers for your brand when it comes to new products/services, events or influencer marketing.

Latest social work.

Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
Clients we’ve got results for.





























What clients say.
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SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.