SEO
Mobile SEO.
Google search has changed forever. Your site must be optimised for mobile search engine optimisation to allow you to dominate the rankings.
Transformational results that prove success.
If you are trying to grow your business online you may have heard of the term “SEO”. It is a term that our team here at Digital Ethos is incredibly familiar with – in fact, we use it to make your business boom.

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What has changed?
With the increase in popularity of smartphones and tablets, this has naturally changed how and on what devices users search on Google. Previously, as most people searched on their laptops/computers, sites were indexed and ranked according to how they behaved on the desktop version of a website.
Now, with more users searching on mobile, Google want to provide content that is easily navigated and viewed on a mobile device. This shift in trends has encourage Google to change their algorithm to reward websites that are mobile responsive.

What does this mean for my website?
Quite simply, if your website isn’t Mobile SEO optimised, your chances of gaining new visitors to your site, and those visitors turning in to conversions is going to be dramatically reduced. Your website must first be indexed correctly to allow mobile navigation and must also be fully responsive to ensure it works across all mobile platforms. Content must be well structured and easy to scroll, and graphics and animations must fit accordingly with the screen. This will allow the mobile users to have a pleasant browsing experience and will be conductive to them converting to a customer.

How We Can Help?
UX Development.
Digital Ethos can help make the necessary changes to ensure your website has a smooth, enjoyable user experience to help influence the mobile search results and provide your customers the website they need.
Load Time Performance.
Google’s algorithm now penalises websites that are slow to load on mobile devices. We can help make the necessary changes to ensure speedy load times so that Google reward you accordingly.
On-Page Optimisation.
Ensuring your website is technically optimised to allow Google to crawl it is vital to dominate the search engine ranking positions. We can help make all the necessary changes to help increase your rankings.
Off-Page Optimisation.
Creating successful backlinks to trusted websites is the cornerstone to gaining trust & authority with Google. Trust & authority are two of the key components to how Google ranks your website.
Conversion Rate Optimisation.
We’ll help you optimise your mobile website to give you the best possible chance of turning visitors to conversions. Conversions are defined by whatever is you want the visitors to achieve, i.e. fill out a form or buy a product.
Click-to-Call.
A large proportion or CRO in the mobile Webspace is ensuring visitors can easily call you having visited your website. We can ensure all phone numbers are dial-able from mobile devices to increase sales.
Start getting ahead online.
Talk to usLatest SEO work.

Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

Accurist
By addressing website behavior and improving user experience, we were able to grow traffic to the renowned watch manufacturers website whilst improving conversion rate. Do not overlook the importance of addressing page design early on, there is no point throwing water at a leaky bucket, always start by patching up those holes.

VIP Bottles
We scaled this flavoursome campaign into a multi-award winning showstopper! Working across SEO, PPC and Paid Social Media, see how we won Shopping Campaign Of The Year and Best Use Of Automation.
What clients say.
So, you have questions?
What is the difference between On-Page SEO and Technical SEO?
It does what is says on the tin. On-page SEO includes everything on your website that is visbile to the visitors. This includes your copy, meta tags and images. All page elements that are visible to users. Technical SEO is all about how your website is crawled and indexed. It includes things like site speed, structured data, canonicalization, XML sitemaps, hreflang, and more.
Does duplicate content harm your website's rankings?
Yes, duplicate content is where content is duplicated either between two or more websites or two or more internal pages.It can also be duplicate product descriptions, content paragraphs, duplicate H1 tags across multiple pages and URL issues, such as www and non-www versions of the same page.
What is Link Building?
Link Building is a process of linking your website on other websites. It is also Google's top 3 ranking factor and it's showing that other websites trust your website.
Does my business need SEO?
Yes, your business need to investing in SEO. Search engine optimization gives you an opportunity to increase traffic without paying for each and every click. When your website ranks organically on the search engines, this traffic is essentially free (at least in terms of a cost-per-click). Of course, it takes time and investment into skills and resources to rank a website on the first page.
What is a Google Penalty?
Google Penalties are usually human-driven process it means that a person has made changes to your website and Google have penalised for those actions. It might be bought links, keywords stuffing or files that violate Google guidelines.
Can't find the answer you're looking for?
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.