Maximise Conversions.

Maximise your conversions by getting your product in front of a converting audience. We make sure Google can read your products properly so they can show up in the search results for the right customers and search queries.

Digital Ethos are committed to providing the best Digital Marketing services to any sized business. If you are selling your product or services online through a website, you cannot neglect ecommerce marketing. We will grow your online business and help increase your websites online exposure.

Learn more about our training packages

Industry recognition

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We take a look at your website’s SEO performance and give you some key pointers for improving your reach.

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Clients we’ve got results for.

Search Engine Optimisation Designed to Drive New Revenue to Your Online Shop.

Why is SEO important to my e-commerce business? In the world of ecommerce, your website is the equivalent of a high-street shop front whereby location is everything. If your potential customers can’t find you, it’s likely you’re losing customers to your rivals who can be found.

At Digital Ethos, we take a holistic approach to your ecommerce SEO campaign and not only ensure you can be reached, but making sure that your user experience is optimised for a pleasurable buying experience. Users are far more likely to come back for repeat purchases when the user experience is great.

Stand Out Amongst Thousands of Products

No matter what your KPI’s are for the future, our eCommerce solutions are tailored to meet your objectives. We offer a tried and trusted ecommerce SEO checklist to see where you can improve. Our eCommerce solutions are built with mobile in mind, over 80% of potential customers are now using mobile to make buying decisions before purchasing.

We’ve delivered many successful eCommerce SEO campaigns that have been results-driven, increasing revenue and revolutionising their users online experience.

How We Do It.

Technical Audit & Optimisation.

We will conduct a full eCommerce site audit to understand where your website is under-performing from both a technical & user experience perspective. The layout of an online store is just as important as the products!

Product and Category Optimisation.

Once we’ve understood your SEO objectives, data and sales copy really come into play! Optimised pages, categories and products are essential for helping the customer find their way round your store.

Conversion Rate Optimisation.

Using heat map tracking & Google Analytics we work to understand the customer journey from a User Experience perspective. We identify opportunities to implement conversion rate optimisation and therefore increase online conversions and make the sales funnel a smoother process.

Keyword Research.

It’s important to expand on a lot of your product pages and category pages. It’s no secret that long tail phrases are generally less competitive and also signal higher buying intent. We’ll look at sites like Amazon to see suggested searches to find trends to capitalise on. We select keywords based on search volume, the level of competition and the level of purchase intent.

Content Audit.

We’ll look at your website’s product descriptions to identify duplicate content. Having the same product descriptions as another store that sells the same products leads to a low quality signal to the search engines and confuses Google on which content is more relevant.

User Experience.

User experience starts when the customer first hears about your business, but when the rubber hits the road is when they reach your online store. Factors like page speed play a big factor in the overall eCommerce site experience, as well as buy button placement and of course customer flow as they move around your website.

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Latest SEO work.

Email | PR | SEO | Social | Web Design

Crown Couriers

Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

Email | PPC | PR | SEO | Social | Web Design

Earthly

Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

Consultancy | Email | SEO | UX

Accurist

By addressing website behavior and improving user experience, we were able to grow traffic to the renowned watch manufacturers website whilst improving conversion rate. Do not overlook the importance of addressing page design early on, there is no point throwing water at a leaky bucket, always start by patching up those holes.

Paid Social | PPC | SEO

VIP Bottles

We scaled this flavoursome campaign into a multi-award winning showstopper! Working across SEO, PPC and Paid Social Media, see how we won Shopping Campaign Of The Year and Best Use Of Automation.

What clients say.

Digital Ethos Digital Ethos Logo £-£££ 03337720189 Unit 17, Stoughton Grange, Gartree Rd, Oadby, LE2 2FB
5/5 Based on 1 Reviews
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.

Olly

Earthly

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.

Marian H

Accurist

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.

Katie Burke

Crown Couriers

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.

Dr Parneet Sehmi

Hermes London Dental Clinic

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.

Mark Seenan

StaffCircle

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They are honest, thorough, and very knowledgeable.

Sarkis Salleh

ITQ

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They're genuinely down-to-earth, approachable, and professional.

Victoria Cooke

Billington Holdings Plc

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are great communicators and are quick to respond to any queries.

Bella Tomlinson

2020 Media International

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)

Rachel Marques

The London Preschool

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I would highly recommend Digital Ethos.From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done.Luke and Collin clearly care about there service.

Matt Hall

Matt Hall Fitness

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

Intali

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

Zoe Vidigal

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

Alex Simmonds

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!

M Hayre

Affito Lettings

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.

Abhi Punj

Google

So, you have questions?

What is the difference between on-page SEO and technical SEO?

It does what is says on the tin. On-page SEO includes everything on your website that is visbile to the visitors. This includes your copy, meta tags and images. All page elements that are visible to users.Technical SEO is all about how your website is crawled and indexed. It includes things like site speed, structured data, canonicalization, XML sitemaps, hreflang, and more.

Does duplicate content harm you website's rankings?

Yes, duplicate content is where content is duplicated either between two or more websites or two or more internal pages.It can also be duplicate product descriptions, content paragraphs, duplicate H1 tags across multiple pages and URL issues, such as www and non-www versions of the same page.

What is Link Building?

Link Building is a process of linking your website on other websites. It is also Google's top 3 ranking factor and it's showing that other websites trust your website.

Does my business need SEO?

Yes, your business need to investing in SEO. Search engine optimization gives you an opportunity to increase traffic without paying for each and every click. When your website ranks organically on the search engines, this traffic is essentially free (at least in terms of a cost-per-click). Of course, it takes time and investment into skills and resources to rank a website on the first page.

What is a Google penalty?

Google Penalties are usually human-driven process it means that a person has made changes to your website and Google have penalised for those actions. It might be bought links, keywords stuffing or files that violate Google guidelines.

Can't find the answer you're looking for?

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What else can we help with?

SEO.

Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.

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Web.

From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.

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PR.

Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.

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Social Media.

Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.

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Creative.

From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.

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PPC.

Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.

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Email Marketing.

Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.

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Marketing Strategy.

From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.

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CRO.

Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.

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Training.

Take your team's skills to the next level with a detailed collection of training. Perfect for beginner or advanced learners. Guaranteed to be hugely beneficial for everyone involved.

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SEO Blog.

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