SEO
Competitor Analysis.
Your SEO ranking is relative to those whom you're competing against. Understanding your competitors SEO strategy will ensure you're always a step ahead.
Transformational results that prove success.
If you are trying to grow your business online you may have heard of the term “SEO”. It is a term that our team here at Digital Ethos is incredibly familiar with – in fact, we use it to make your business boom.

Industry recognition

Request an SEO proposal.
We take a look at your website’s SEO performance and give you some key pointers for improving your reach.
Get your FREE Audit
Clients we’ve got results for.





























Understand the why.
Why are our competitors ahead of us in the SEO rankings for a particular keyword? Well, that’s the million-dollar question. Having a strong SEO strategy to improve the keyword rankings on your own website is one thing, however, your ranking will only improve if your strategy is superior to your competitors.
This is crucial to understanding the task you have at hand in gaining an advantage and moving up the SEO ladder.
If your competitors have relatively weak SEO campaigns this means the time spent on improving your rankings is significantly reduced, on the other hand, if they have their house in order, it is likely that you’ll have to change your expectations from a budget and timeline perspective to achieve your desired results.
As part of any new SEO Campaign, Digital Ethos conduct competitor analysis to help in formulating a tangible game-plan to ensure everyone is moving in the same direction. Setting realistic expectations is key to what we do, and we believe that communicating with you the task at hand is key to establishing a relationship based on shared goals & more importantly, trust.
Get in TouchHow we do it.
Full Site Audit.
The first step of a competitor analysis starts at home. We will conduct a comprehensive site audit of your website to understand the weaknesses of your current SEO campaign and your website in general. This comprehensive audit looks at all of the technical areas of your campaign that are conductive to producing strong rankings on Google; from the coding of your website through to the content that you deliver.
Competitor Site Audit.
We then use untraceable IP disguising software to mine information from your competitor’s website & their Google campaigns. This means your competitors will be non the wiser as to the fact you’re looking under the hood of their car. This allows us to establish their campaign weaknesses allowing us to establish low hanging fruit for quick wins. We will analyse a broad range of your competitors who are ranking above you for the various keywords you’re hoping to achieve a higher ranking with.
Review and Roadmap.
Once the audits are completed on both sides of the fence, our SEO experts will analyse the findings with a fine-tooth comb and decode them to make sense of the data. Once the data has been decoded, we’re then in a position to conduct a full SEO roadmap establishing short, medium & long-term goals. These goals will have tangible milestones in place to provide a “tick box” guiding us to SEO success. As the milestones are ticked off the list, this is where you can expect to see your business climb above your rivals!
Benefits of Competitor Analysis.
Move ahead of the competition.
Your rankings are only relative to those who are in front of/ behind you. Understanding the weaknesses in your competitor’s campaigns allows you to formulate a clear plan of how to move ahead.
Set your expectations.
Gaining knowledge of the relative strength of your competitor’s campaign allows you to set more realistic expectations regarding timescales & the budget required to climb the rankings.
Peace of mind.
Thorough and regular competitor analysis will give you the peace of mind knowing your SEO campaign is gaining traction in the rankings, and once you’re ahead will allow you to keep an eye on the progress of your rivals to allow you to stay on top.
Start getting ahead online.
Talk to usLatest SEO work.

Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

Accurist
By addressing website behavior and improving user experience, we were able to grow traffic to the renowned watch manufacturers website whilst improving conversion rate. Do not overlook the importance of addressing page design early on, there is no point throwing water at a leaky bucket, always start by patching up those holes.

VIP Bottles
We scaled this flavoursome campaign into a multi-award winning showstopper! Working across SEO, PPC and Paid Social Media, see how we won Shopping Campaign Of The Year and Best Use Of Automation.
What clients say.
So, you have questions?
What is the difference between on-page SEO and technical SEO?
It does what is says on the tin. On-page SEO includes everything on your website that is visbile to the visitors. This includes your copy, meta tags and images. All page elements that are visible to users. Technical SEO is all about how your website is crawled and indexed. It includes things like site speed, structured data, canonicalization, XML sitemaps, hreflang, and more.
Does duplicate content harm you website's rankings?
Yes, duplicate content is where content is duplicated either between two or more websites or two or more internal pages.It can also be duplicate product descriptions, content paragraphs, duplicate H1 tags across multiple pages and URL issues, such as www and non-www versions of the same page.
What is Link Building?
Link Building is a process of linking your website on other websites. It is also Google's top 3 ranking factor and it's showing that other websites trust your website.
Does my business need SEO?
Yes, your business need to investing in SEO. Search engine optimization gives you an opportunity to increase traffic without paying for each and every click. When your website ranks organically on the search engines, this traffic is essentially free (at least in terms of a cost-per-click). Of course, it takes time and investment into skills and resources to rank a website on the first page.
What is a Google penalty?
Google Penalties are usually human-driven process it means that a person has made changes to your website and Google have penalised for those actions. It might be bought links, keywords stuffing or files that violate Google guidelines.
Can't find the answer you're looking for?
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.