hello@digitalethos.net
0333 772 0189MOBILE APP SEO
App Store Optimisation Agency.
Rise through the app store ranks, increase your app downloads and be in the palm of your customers hand through app store optimisation.
Transformational results that prove success.
We ensure that whether you use Apple’s App Store or Google Play Store, your app is optimised to be found and enjoyed by the right people.
Digital Ethos specialises in offering best in class digital marketing services to all businesses, regardless of their size. Whether your app is live already, and you want to increase downloads, or you are in the early stages of development and looking to get ahead of the curve, App Store Optimisation (ASO) should be an integral aspect of your digital marketing strategy.
Industry recognition
Request an SEO proposal.
We take a look at your website’s SEO performance and give you some key pointers for improving your reach.
Get your FREE Audit
Clients we’ve got results for.
App Store Optimisation: Stand Out From The Competition
With over 5.2 million apps available across Google’s Play Store and Apple’s App Store, competition is fierce, and so ensuring your app is visible and highly ranked is crucial to its success. That is what makes ASO vital to the success of your app.
App store optimisation is the process of increasing your app’s visibility within the app store, resulting in more downloads and conversions. In addition to improving your app’s in-store rankings, ASO also examines Click Through Rate (CTR) to explore if users are engaging. Conversion Rate Optimisation (CRO) can help to ensure that people are downloading or purchasing the app.
App store Optimisation is similar in many ways to Search Engine Optimisation (SEO), as both look to utilise keywords, titles and engagement to improve your online presence and boost discoverability. ASO examines these elements directly within the App store or Play Store to improve your brand awareness and engagement, and to boost downloads.
Making you stand out
With Digital Ethos, you’ll receive an ASO strategy informed by our extensive SEO knowledge that is designed to meet your objectives, and tailored to meet the needs and requirements of you and your business. No matter what your SMART goals are, whether you want to achieve more app downloads or higher sales, we are confident that we can implement an ASO strategy that will prime you for success.
How We Do It.
Keyword Research
Once we understand your objectives and the content that is required, we will perform extensive research into the most impactful keywords and long tail phrases. We’ll use the app store to research your competition, identifying trends and opportunities that you can take advantage of and use to push ahead.
Content Optimisation
We examine the individual elements of your app, including its name, description, the thumbnail icons, the screenshots and the reviews, to develop a comprehensive understanding of your app and how it is currently viewed by customers in the relevant app stores.
With target keywords chosen, we can then begin the process of optimising your content to ensure your app is being found by the right people.
Measure Success
With the above elements in place, we’ll then analyse the performance of the app in both the Play Store and App Store. In particular, we will examine the key performance metrics, including impressions, clicks and downloads. We then collate this data and report it to you, outlining a clear and detailed plan for future development and improvement.
Latest SEO work.
Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.
Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
VIP Bottles
We scaled this flavoursome campaign into a multi-award winning showstopper! Working across SEO, PPC and Paid Social Media, see how we won Shopping Campaign Of The Year and Best Use Of Automation.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Olly
Earthly
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
Marian H
Accurist
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Katie Burke
Crown Couriers
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
Mark Seenan
StaffCircle
They are honest, thorough, and very knowledgeable.
Sarkis Salleh
ITQ
They're genuinely down-to-earth, approachable, and professional.
Victoria Cooke
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
Bella Tomlinson
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
Domine McConnell
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
Ty Riley
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Andrew Risbey
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
Rachel Marques
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
Linda Green
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Debi Owen
Intali
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
Zoe Vidigal
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
Alex Simmonds
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
M Hayre
Affito Lettings
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
Abhi Punj
So, you have questions?
What is the difference between on-page SEO and technical SEO?
It does what is says on the tin. On-page SEO includes everything on your website that is visbile to the visitors. This includes your copy, meta tags and images. All page elements that are visible to users. Technical SEO is all about how your website is crawled and indexed. It includes things like site speed, structured data, canonicalization, XML sitemaps, hreflang, and more.
Does duplicate content harm you website's rankings?
Yes, duplicate content is where content is duplicated either between two or more websites or two or more internal pages.It can also be duplicate product descriptions, content paragraphs, duplicate H1 tags across multiple pages and URL issues, such as www and non-www versions of the same page.
What is Link Building?
Yes, your business need to investing in SEO. Search engine optimization gives you an opportunity to increase traffic without paying for each and every click. When your website ranks organically on the search engines, this traffic is essentially free (at least in terms of a cost-per-click). Of course, it takes time and investment into skills and resources to rank a website on the first page.
Does my business need SEO?
Yes, your business need to investing in SEO. Search engine optimization gives you an opportunity to increase traffic without paying for each and every click. When your website ranks organically on the search engines, this traffic is essentially free (at least in terms of a cost-per-click). Of course, it takes time and investment into skills and resources to rank a website on the first page.
What is a Google penalty?
Google Penalties are usually human-driven process it means that a person has made changes to your website and Google have penalised for those actions. It might be bought links, keywords stuffing or files that violate Google guidelines.
Can't find the answer you're looking for?
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
SEO Blog.
22nd August, 2023
The Significance of Conversion Rate Optimisation (CRO) in a Digital Marketing Strategy
Read
14th June, 2023
How the world of AI can mesh beautifully with Technical SEO
Read
15th May, 2023
Google’s May Search Ranking Update: What You Need to Know [Updated]
Read
3rd March, 2023
Marketing For Luxury Brands 2023: Targeting The Meta-Luxury Consumer
Read
8th February, 2023
Community and Communication: How Content Marketing Grows Your Video Game’s Reach
Read
30th January, 2023
The 2023 Retailer Guide to Customer Engagement Best Practices
Read
