PR & OUTREACH
PR Media Training & Workshops.
Ever wondered how to craft the perfect press release or be a pro in front of the camera for your next media interview?

Media Training.
Ideal for those who will be public facing to represent themselves, brand or business in front of the press. When it comes to those crucial and exciting conversations with journalists, producers and the media, this will often require a certain skill.
It could be a scheduled TV or radio interview, an informal phone call with a journalist or a face to face media briefing, it’s better if your interviewee is well prepared.
Media training provides a role-play type of session where any number of employees within your organisation can experience what it’s like to be face to face with the press. It can be a way to instil a touch of confidence or to prepare for something more serious such as a crisis management situation, should this ever be required.
Our media training includes:
- Half day or full day sessions
- Hands-on coaching
- Role play scenarios for different types of media
- Working out your approved ‘key messages’
- How to handle a crisis
Clients we’ve got results for.





























PR Workshop
Better suited to businesses or individuals who outsource their PR activity, this workshop focuses on how to ‘create news’ for your organisation. Setting your PR strategy up to align with the wider business objectives is fundamental to have your internal and external comms joined up.
It could be about finding those news hooks to plan for any press communication or being an expert at ‘newsjacking’ when reacting to the latest headlines, we will help you to understand the true potential in news values within your business.

Leave to our PR team to walk and talk you through the entire process. From writing press releases to media relations and creating press lists – our PR workshop covers the practical and theoretical balance that’s needed to secure coverage.
Our PR Workshop includes:
- Half day or full day sessions
- Creating your PR strategy
- Finding ‘news’ within your business
- Understanding ways to create ‘news’
- Targeting publications relevant to your sector
- Creating relationships with the media
- Use of PR tools for newsjacking
- Newswire and distribution services
Latest PR work.

StaffCircle
Find out how we got this business more leads, for less ad spend.

James Bushell
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.

Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.
What clients say.
So, you have questions?
What can PR do for a small business?
For a small business, PR can help to raise brand awareness and get your name under the nose of the right journalists. Gaining press coverage (whether regional, industry-specific or national) is a great way to gain visibility and push your USPs.
When and where is PR most effective?
PR is effective for businesses of all sizes across any industry. The reputation of your business is critical to its success so managing how people view your brand is integral at all stages - from when you launch to when you announce your first milestones.
Can you get coverage in local and trade publications?
Absolutely! We can build bespoke media lists based on the kind of publications you would like to see your business featured in and target specific journalists.
Do I need a press release for every new product?
Press releases are a great way to announce a new product but they need to be newsworthy and have a hook.
Do you only do content based PR?
No - our PR team can also help with events and stunts too.
Can't find the answer you're looking for?
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.