MAGNIFY YOUR BRAND
Working With The Press.
Getting your brand covered by the press.
We are
Digital Ethos.

At Digital Ethos, we’re proud to offer digital PR services to all brands – wherever they’re located.
Thanks to our state-of-the-art platforms and tools, our digital PR experts can attract and build your brand’s awareness by gaining press coverage.
Creating captivating pitches and capitalising on positive relations with the press.
We’re living in a digital age where everyone communicates online, which is why it’s vital for your brand to take advantage of digital PR and ensure your brand’s stories feature in the press. But we don’t just send your success and charitable work stories to just anyone in the press, we target the right journalists at the right time.
Firstly, we create a media list, this can include your dream publications as well as the contacts that we’ve hand-selected. When tailoring your list, we make sure that the journalists we approach have an interest in your field of expertise and have written about the topic before, enabling us to maximise both outreach and results.
From here, we will work with you to draw up press releases and thought leadership pieces, which we’ll distribute to ensure your company’s news spreads thick and fast! Thereafter, we will monitor the success of your PR campaign and feedback on opens, clicks and coverage.
Achieving press coverage takes a lot of hard work but it is extremely rewarding for both you and us. That’s why we work as an extension of your team, to help build those all-important public relations.
To do this, we always make sure that we:
Stay relevant.
We look at what’s trending to ensure what we write is going to give readers what they want. We’ll see how your brand can address topical news, perhaps with an expert opinion, thought leadership piece or case study. Our mission is to get your brand under the noses of the audience you care about and provide them with unique and thought-provoking news that’ll leave them wanting more.
Keep it simple.
We want to pique the interest of industry-specific press with whatever story we send their way. So to make you stand out from the crowd we make the subject line short, compelling but most importantly: simple.
Do our homework.
Before sending off emails, we take the time to look at their previous work to see what interests the targeted journalists and what they’ve recently covered. By showing interest in your media list, we’re able to build long-lasting connections.
Setting up your brand's press office

We’re fully equipped to set up a press office for our clients, no matter what their industry. By creating bespoke media lists, responding to journalists requests and working with the rest of the creative team, we’re able to create assets that support our PR strategy.
Using a combination of tools, our PR team uses an incredible newswire distribution platform to issue press releases to specific media outlets and journalists. This includes a range of national, trade and regional press, alongside any specialist publications. Here we can also track the success of your campaign as well as build a bigger list of connections within your brand’s industry.
For reactive opportunities – we’re the first to receive requests from journalists and authoritative sites, so we can consistently provide information about your brand to widen the scope of your press coverage.
Where we've been featured.
- Marie Claire
- Catering Today
- Living Tech
- Homes & Gardens
- Metro
…just to name a few! So let’s work together to see where your stories can take you.
Want to know more about how Digital Ethos can get you in the press? Get in touch today via telephone 0333 772 0189, or email hello@digitalethos.net – we’d love to hear from you.
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