MAGNIFY YOUR BRAND
Working With The Press.
Getting your brand covered by the press.
At Digital Ethos, we’re proud to offer digital PR services to all brands – wherever they’re located.
Thanks to our state-of-the-art platforms and tools, our digital PR experts can attract and build your brand’s awareness by gaining press coverage.
Creating captivating pitches and capitalising on positive relations with the press.
We’re living in a digital age where everyone communicates online, which is why it’s vital for your brand to take advantage of digital PR and ensure your brand’s stories feature in the press. But we don’t just send your success and charitable work stories to just anyone in the press, we target the right journalists at the right time.
Firstly, we create a media list, this can include your dream publications as well as the contacts that we’ve hand-selected. When tailoring your list, we make sure that the journalists we approach have an interest in your field of expertise and have written about the topic before, enabling us to maximise both outreach and results.
From here, we will work with you to draw up press releases and thought leadership pieces, which we’ll distribute to ensure your company’s news spreads thick and fast! Thereafter, we will monitor the success of your PR campaign and feedback on opens, clicks and coverage.
Achieving press coverage takes a lot of hard work but it is extremely rewarding for both you and us. That’s why we work as an extension of your team, to help build those all-important public relations.
To do this, we always make sure that we:
We look at what’s trending to ensure what we write is going to give readers what they want. We’ll see how your brand can address topical news, perhaps with an expert opinion, thought leadership piece or case study. Our mission is to get your brand under the noses of the audience you care about and provide them with unique and thought-provoking news that’ll leave them wanting more.
Keep it simple.
We want to pique the interest of industry-specific press with whatever story we send their way. So to make you stand out from the crowd we make the subject line short, compelling but most importantly: simple.
Do our homework.
Before sending off emails, we take the time to look at their previous work to see what interests the targeted journalists and what they’ve recently covered. By showing interest in your media list, we’re able to build long-lasting connections.
Setting up your brand's press office
We’re fully equipped to set up a press office for our clients, no matter what their industry. By creating bespoke media lists, responding to journalists requests and working with the rest of the creative team, we’re able to create assets that support our PR strategy.
Using a combination of tools, our PR team uses an incredible newswire distribution platform to issue press releases to specific media outlets and journalists. This includes a range of national, trade and regional press, alongside any specialist publications. Here we can also track the success of your campaign as well as build a bigger list of connections within your brand’s industry.
For reactive opportunities – we’re the first to receive requests from journalists and authoritative sites, so we can consistently provide information about your brand to widen the scope of your press coverage.
Where we've been featured.
- Marie Claire
- Catering Today
- Living Tech
- Homes & Gardens
…just to name a few! So let’s work together to see where your stories can take you.
Awards & Accreditations
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.