PR & OUTREACH
Planning for every event.
When it comes to planning an event for your business or brand, the organisation is key. Since Covid-19, virtual events have seen a sharp rise and these might be here to stay.
Physical or virtual, working with a professional event management agency to bring your event together can help to make sure every last detail is taken care of. PR events can grow your brand and its reputation, and a good reputation is one of the most valuable assets a brand can have. Our PR event managers can take your ideas and bring them to life with end-to-end PR event planning that delivers truly unforgettable events.
Whether it’s for brand awareness, selling a product/service, networking, exhibiting, or conferencing, we’ve got the skills and expertise to deliver nothing less than the wow factor. We can provide as much or as little support as you require, but we’ll always be on hand to offer unique ideas and concepts that are guaranteed to leave a long-lasting legacy for your brand. As a leading PR agency, we are equipped with some fantastic media relationships under our belts too. That means that when we help create your PR event, we can work with journalists, publishers, and anyone else relevant to get your event the coverage it deserves- as a result, getting people talking and clicking.
Clients we’ve got results for.
Covid-19 saw a shift in the way events took place, but they definitely still did. Having a virtual event has been all the rage and for many businesses or organisations, this might continue to be the way forward. If that sounds like something that works for you, there are few things to consider when planning your virtual event.
Choose a platform that gives you a feeling of ‘host with the most’ in the absence of a physical presence. There are several platforms to choose from that will allow you to add plenty of personality while maintaining a professional way of working.
Have a schedule ready, your speakers prepped and make sure there’s time for a test run before the main event. Your event could be an hour or two perhaps longer, so having everything and everyone in place is crucial. Don’t forget to promote it through your main marketing channels with consistent messages on social media and emails. Taking some of those important steps when planning a physical event should still be applied to your virtual event.
Planning your event can take time and every event detail can be taken care of but it’s important to remember that like any aspect of marketing, there should be some results in place. This could be the number of attendees, how many questions are asked at the end of the event or the number of enquiries generated post-event. Having simple measures that everyone can relate to will help to bring your event together.
While much of the above still applies here to your physical event – there’s nothing quite like the presence of everyone in a room, networking and getting to know more about your business. Whether it’s a formal conference, annual general meeting, team building session or a press event for a product launch, planning your big event means all hands on deck. A full-service event management company or agency can help to take some of the pressure off and do a lot of the groundwork for your event.
Choosing your event space can take some serious thought. Carry out a venue recce first and make sure it ticks all of your boxes for everything you need. Working with an event management company can help you with this, their professional eye might capture something that’s crucial to your event and their research can save a lot of time in the long run. As part of this, an event management company can ensure all of the event stands, branding, marketing materials, catering and everything in between has been arranged for, arriving in plenty of time. Your appointed event planning agency can put together that crucial checklist to make sure every last detail is taken care of.
Think about who is required to attend, from your speakers to those invited and even your colleagues – having a day and time that suits everyone will make the big event run smoothly. It may be the case that your event could run over a number of days, opt to have a series of events or offer slots throughout the day to accommodate as many attendees as possible to make your event a huge success.
We’ve covered just some of the starting points when it comes to running your very own event. So if this is part of your marketing plan whether it’s a virtual or physical event, working with an event management company is a great way to alleviate some of those pressures and provide all the support you need.
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What clients say.
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Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
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Hermes London Dental Clinic
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So, you have questions?
What can PR do for a small business?
For a small business, PR can help to raise brand awareness and get your name under the nose of the right journalists. Gaining press coverage (whether regional, industry-specific or national) is a great way to gain visibility and push your USPs.
When and where is PR most effective?
PR is effective for businesses of all sizes across any industry. The reputation of your business is critical to its success so managing how people view your brand is integral at all stages - from when you launch to when you announce your first milestones.
Can you get coverage in local and trade publications?
Absolutely! We can build bespoke media lists based on the kind of publications you would like to see your business featured in and target specific journalists.
Do I need a press release for every new product?
Press releases are a great way to announce a new product but they need to be newsworthy and have a hook.
Do you only do content based PR?
No - our PR team can also help with events and stunts too.
Can't find the answer you're looking for?
What else can we help with?
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
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