PR & OUTREACH
Proactively control the narrative of the story
Why is it needed?
There may be a time when a statement is required, to respond to the news or a press release that gets your version of events out there first.
More often than not, the crisis will come and go very quickly but if you are perceived to be responsive rather than complacent – this can often speed up the process.
Having a clear point of view and comment on the crisis at hand is key.
There’s no point in putting out a form of communication that talks around the subject, the ultimate goal is to nip it in the bud, provide a solution and move on in a positive direction.
Clients we’ve got results for.
What’s important in managing a crisis or brand reputation?
First and foremost, the stakeholders. That saying, ‘there’s too many cooks in the kitchen’ definitely applies here. The crisis should be controlled and contained by an agreed number of people, ideally one or two within the organisation facing the crisis, the PR representative and the media.
Hopefully it’s just one or two journalists but there may be a more general approach to journalists that needs to be taken so one clear press release or statement should sum it all up and provide the answers everyone is looking for.
Following this, having a clear message and response should be put together and you may be against the clock depending on the severity of the situation.
Before you issue a response.
Collate and investigate all of the current communications whether that’s taken place internally or already published. Gather round the table or on a call and analyse these to put them in an order of importance – allowing your crisis team to be well informed and to respond to those that are the most troublesome. In an ideal situation, one clear message can be distributed to the media but there may be instances where a more tailored approach is needed for each piece of damaging press, and this can take a lot more crafting.
Use your PR and social media monitoring tools to understand the reaction of the media and your community.
Tackling a crisis is not just down to the external messaging via PR.
It’s this approved statement that is crucial to your business impact. PR professionals are well-equipped to create external facing messages that can be used on your website, in emails and on social media.
The approved statement or press release should also be handed to any customer service teams or representatives as they are usually the first point of contact for any issues, queries or complaints. If everyone is singing from the same hymn sheet, and the press are on board with your message – crisis averted!
How to work with a PR agency.
A crisis doesn’t always need attention when it has hit or after. Trust us as your PR team to be one step ahead and monitor the issues or problems before anything could hit the public eye.
Having a crisis team on standby is well-advised, especially if your PR agency knows your organisation inside out.
This will make it a lot easier to gather the stakeholders, apply your brand tone of voice to the comms needed and be ready to hit the ground running with the media to approach.
Your PR team will be able to create a plan with timely responses, order of events and all approved statements for everyone to adhere to. They should be the main point of contact and field any questions from journalists to help contain the situation.
Latest PR work.
Find out how we got this business more leads, for less ad spend.
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos.From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done.Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
So, you have questions?
What can PR do for a small business?
For a small business, PR can help to raise brand awareness and get your name under the nose of the right journalists. Gaining press coverage (whether regional, industry-specific or national) is a great way to gain visibility and push your USPs.
When and where is PR most effective?
PR is effective for businesses of all sizes across any industry. The reputation of your business is critical to its success so managing how people view your brand is integral at all stages - from when you launch to when you announce your first milestones.
Can you get coverage in local and trade publications?
Absolutely! We can build bespoke media lists based on the kind of publications you would like to see your business featured in and target specific journalists.
Do I need a press release for every new product?
Press releases are a great way to announce a new product but they need to be newsworthy and have a hook.
Do you only do content based PR?
No - our PR team can also help with events and stunts too.
Can't find the answer you're looking for?
What else can we help with?
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
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