PAID SEARCH AGENCY
Paid Search Marketing.
Generating outstanding results with
a goal-aligned approach.
What is paid search?
Paid search is the name given to an online marketing model where the advertiser pays a fee each time their ad is clicked. As opposed to organic traffic, the traffic is generated through clicks on an advertisement at the top of the results page. Often referred to as PPC, (Pay-Per-Click) a typical strategy will involve you bidding for a place at the top of the organic results on search engines such as Google and Bing. Paid search campaigns take plenty of strategic targeting before they go live. Through plenty of consumer research and data analytics, you can create PPC strategies that ensure your ad is seen only by those who will be interested in your products.
Why should you work with a paid search agency?
With plenty of digital marketing channels to choose from at our digital marketing agency, you might be wondering whether paid search marketing is for you. The biggest advantage of a paid search strategy is that your business can appear at the top of the search engine results page. As a leading paid search agency in the UK, we’ll help to manage all aspects of your campaign (including your daily budget and bidding strategy).
Together, we’ll create a completely bespoke campaign targeted specifically at those who are already interested in the products or services that you can offer.
Paid search marketing is the best solution if you are looking for the fastest way to get to the top. With an organic strategy the work is always ongoing in order to improve rankings and maintain them once you are ranking high. With paid search, the process is a lot quicker. We’ll target relevant keywords and phrases and monitor your campaigns meticulously to ensure they are optimised and operating as cost-effectively as possible.Get in Touch
Clients we’ve got results for.
Trackable ROI (Return on Investment)
Another key advantage of paid search marketing is the measurable results.
Here at Digital Ethos, reporting back to our clients is a key aspect of all of our digital marketing services. Our PPC agency works with platforms that provide fantastic conversion data. That means we can report the success of the campaign back to you backed up with meaningful statistics. As a result, you will always be able to see what value you are getting from your investments into paid search.
How We Do It
Successful paid search campaigns are built off the back of in-depth strategic research. It’s important we get to know your company, its objectives, and of course its target audience. We are a highly experienced paid search agency and have crafted PPC campaigns for a wide range of businesses and industries. With Digital Ethos, there’s no such thing as a ‘one-size-fits-all’ approach. Your campaign will always be completely tailored around you and your business – and this is only achieved with thorough preparation.
Since we became a Google Partner in 2010, our paid search services have evolved. Managing your PPC campaigns goes beyond going live with them. We’ll keep nurturing your campaigns and making any necessary tweaks to make sure that they drive the best results.
Analysing the results of a campaign is incredibly important and we think it is just as important to report them back to you too. At our PPC agency, you will receive regular reports of each campaign and strategy that we implement into your business. You can be updated as often or as little as you like during the campaign. Once it’s over, we’ll build a comprehensive report detailing all of the results so that you can be confident the channel is producing a good ROI. (With our PPC experts managing your campaign however, we are certain PPC will work wonders for your business!)
Let's get started.
We’re not just a paid search agency, we also have teams managing other digital marketing channels. As a result, we often work collaboratively, so that we can make sure your strategies perform well across the board – not just for the PPC account. In fact, we’ll make sure any paid search campaigns will always be able to complement your SEO and social media strategies too.
If you would like to find out more about our paid search marketing, then get in touch with Digital Ethos today.Talk to us
Latest Paid Search work.
Swift Direct Blinds
Learn how Digital Ethos delivered increased conversions of 187% through a bespoke SEO and PPC strategy.
We scaled this flavoursome campaign into a multi-award winning showstopper! Working across SEO, PPC and Paid Social Media, see how we won Shopping Campaign Of The Year and Best Use Of Automation.
Matt Hall Fitness
Local SEO, review strategy, brand reputation and website design; find out how we exposed Matt Hall as the best fitness instructor in Loughborough and dominated the search engines.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.