What is remarketing?

Remarketing is an online strategy that uses insights already captured about different audiences to create more specifically targeted ads.

The strategy involves finding people who have interacted online with your brand, and targeting them with paid ads. Website visitors who are retargeted with a remarketing ad are 70% more likely to convert compared to normal traffic.

Whether they’re just scrolling through Facebook, watching a video on YouTube, or just catching up with the news during their lunch break, your ads can appear in all these various forms to keep your brand in the forefront of your customer’s mind. These ads can be tailored for that specific customer, making them more unique, relevant, and hard hitting. Remarketing on Google and other platforms can dramatically increase your conversion rates, and therefore your return on investment.

Get more sales for less money

Remarketing has an incredibly high conversion rate in comparison to other Google Ads targeting. When you bid on these more qualified leads, you’re more likely to see a return on your investment. 49% of customers visit a site 2-4 times before converting. Due to the targeted nature, PPC remarketing is cheaper. However, when you reconnect with people who are already familiar with your service or product, they’re much more likely to click on your ad.

You can even target customers who left during certain parts of the sales cycle (such as basket abandoners) This makes it increasingly likely that they will convert.

Remarketing allows you to use a variety of different formats, due to advertising on the display network. This can range from eye-catching banners, videos or even some search ads. This allows you to maximise sales by reaching your customers through a variety of different mediums. Not everyone will convert on a text ad so these different forms of ads give you a better chance of converting with different people who may not respond so well to traditional text ads.

Get in touch

Clients we’ve got results for.

How We Do It

Preparation.

PPC remarketing campaigns run automatically for a set period of time after they are launched. However, the launch prep is absolutely vital for the success of the campaign. Like all of our digital marketing services, data analytics is at the core of our remarketing campaigns. Interpreting the data and insights is particularly important for this online strategy as it is this information that will shape the course of your campaign.

Optimisation & Targeting.

Remarketing with Google ads is all about timing and targeting the right potential customers.. Our PPC specialists will customise your campaigns to display to visitors who have spent a particular amount of time on a particular page.

Social media platforms are becoming increasingly useful for remarketing. With social media integration, we can now also target visitors based on their age, gender location and interests.

Engaging Design.

With our PPC remarketing services, you will have a dedicated in-house designer on hand who specialises in logo and graphic design. They will create bespoke materials to use in your remarketing campaigns which includes remarketing banners, videos or display ads.

Start getting ahead online.

Making ads that are a little bit more personal to your audience shows them that your brand understands their needs, therefore helping you reconnect. Here at Digital Ethos, our PPC experts are skilled in crafting results-driven remarketing ads. We want to help you create sustainable growth, and with a remarketing strategy to support your PPC campaign, we can make this happen. To get started building your online strategy, get in touch with Digital Ethos today.

Talk to us

What clients say.

Digital Ethos Digital Ethos Logo £-£££ 03337720189 Unit 17, Stoughton Grange, Gartree Rd, Oadby, LE2 2FB
5/5 Based on 1 Reviews
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.

Olly

Earthly

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.

Marian H

Accurist

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.

Katie Burke

Crown Couriers

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.

Dr Parneet Sehmi

Hermes London Dental Clinic

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.

Mark Seenan

StaffCircle

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They are honest, thorough, and very knowledgeable.

Sarkis Salleh

ITQ

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They're genuinely down-to-earth, approachable, and professional.

Victoria Cooke

Billington Holdings Plc

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are great communicators and are quick to respond to any queries.

Bella Tomlinson

2020 Media International

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)

Rachel Marques

The London Preschool

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I would highly recommend Digital Ethos.From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done.Luke and Collin clearly care about there service.

Matt Hall

Matt Hall Fitness

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

Intali

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

Zoe Vidigal

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

Alex Simmonds

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!

M Hayre

Affito Lettings

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.

Abhi Punj

Google

So, you have questions?

Where can you advertise with PPC ads?

PPC Ads are everywhere. Some of the primary ones we cover here are: Google Ads Search/Shopping/Display/Discovery and YouTube. We also cover Microsoft Ads Search/Shopping/Display and Facebook/Instagram Ads.

How does Google ads work?

Google Ads is essentially an online aution where you can compete with other businesses to reach your target audience. This can be proactively through the use of display and audiences or reactively through search and shopping campaigns.

What is a PPC ad network?

An PPC Network refers to the platform you're looking to use where that be LinkedIn Ads vs Facebook Ads for example.

Can you show product images & prices in my ads?

100%.

What is remarketing?

When someone has been on your site or interacted with it in some way. They become part of an audience that we can target with display and social ads. As they have interacted with you before (providing they have had a positive experience) they are more likely to do so again. This makes remarketing an essential tool in the digital marketeers arsenal.

Can't find the answer you're looking for?

Ask us

What else can we help with?

SEO.

Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.

More

Web.

From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.

More

PR.

Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.

More

Social Media.

Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.

More

Creative.

From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.

More

PPC.

Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.

More

Email Marketing.

Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.

More

Marketing Strategy.

From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.

More

CRO.

Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.

More

Training.

Take your team's skills to the next level with a detailed collection of training. Perfect for beginner or advanced learners. Guaranteed to be hugely beneficial for everyone involved.

More

PPC blog.

Start getting ahead online.

Talk to us

Copyright 2022 Digital Ethos

Registered Company Number - 8671105 | VAT Number - 222 8258 18