CLICK. CLICK. CONVERT.
Programmatic Advertising Agency.
Serving the right ads to the right customers with pinpoint accuracy.
EXCEED the competition and see instant results with impactful targeted campaigns.
Our programmatic advertising agency maximises profitability and scalability with powerful targeting that inspires action. Using cutting-edge technology and first party data, we can connect with your customers in real time.
Digital Ethos creates unstoppable programmatic campaigns that enhance customer journeys and utilise every opportunity to convert.

Industry recognition

What is programmatic marketing?
Programmatic display marketing (or programmatic advertising) is an online marketing approach that uses software to buy digital advertising space. It uses real time bidding (RTB) to help marketers deliver campaigns to the right customers at the right time.
The market for the digital advertising space is run by ad exchanges. These ad exchanges operate automated auctions that unite both parties who form the transaction; the advertisers and the publishers. The advertisers are those who want to buy the ad space, and the publishers are the website owners who have digital space to sell.
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How does it work?
Programmatic advertising uses algorithmic software to handle the sale and placement of the ad impressions.
It also uses traffic data and online targeting methods to serve impressions more accurately – giving a better ROI for both the advertisers and the publishers.
Here is a brief summary of the programmatic buying process:
- User clicks on a website
- Owner of website puts the ad impression up for auction on the SSP (Supply Side Platform)
- Advertisers start bidding for the impression on the DSP (Demand Side Platform)
- The highest bidder wins the ad impression and their ad is then served on the website to the user
- The user will click on the add and hopefully convert into a customer
Programmatic prospecting.
Using quality first and third party data, we’ll predict customer modeling based on real results. As a leading digital marketing agency, we already have plenty of experience engaging with target audiences through display advertising.
We’ll match characteristics and user behaviour of converted visitors to those of new ones, in order to target prospective customers. Using real time media, we can then reach potential customers with the right message in the right place, at the very height of their intent.

Search Retargeting.
With access to user data generated by search engines, our paid search team can focus your display advertising around those already interested in what you have to offer. From simple reminder messages through to all singing and dancing ads, we can target the market that is ready and waiting to convert. Through carefully constructed retargeting campaigns, we can make your conversions soar.
Premium Ad Spaces.
Having partnered with leading media owners and exchange networks, Digital Ethos can provide you with the best display environments for your business. Working with websites that generate billions of worldwide impressions, you’ll have endless opportunities to target the most relevant and promising users. Our strong relationships with key industry influencers means that we can also provide you with highly competitive advertising rates.
Optimising & Reporting.
Using advanced reporting software, our paid search specialists will be able to gain a thorough insight into the performance of your campaign. We’ll be able to see clicks, impressions, engagements, and conversions, enabling us to magnify our targeting even further as we continue with your programmatic search and display advertising.
Programmatic advertising agency | Digital Ethos

Digital Ethos is a programmatic advertising agency that really makes a difference. We want you to get the best results, so understanding your audience and your goals is our first priority. Programmatic display marketing is all about data. Collecting the data, analysing it, interpreting it, and then acting upon it. All of our digital marketing services are data-driven which means we already are very accustomed in using data to optimise campaign ROI.
Working with powerful data analytics, AI channels, and only the best of the programmatic ad platforms, we’ll get your brand interacting with customers like never before.
Our campaigns go beyond the average targeted ad, you’ll see us granularly targeting specific behaviours, demographics, and profiles to ensure that you are only engaging with only those who matter to your brand.
Latest PPC work.
Swift Direct Blinds
Learn how Digital Ethos delivered increased conversions of 187% through a bespoke SEO and PPC strategy.

Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

KlearNow
Well established in the USA, it was time to tap into the UK market with a .co.uk version of the website. We scaled their SEO & PPC campaigns from the ground up, tripling their leads in just 4 weeks!

Johns & Co
Innovative London estate agency JOHNS&CO approached Digital Ethos to gain more dominant rankings in local areas across London whilst building a strong organic growth strategy. Read on to discover how this strategy led a 31% increase in website traffic.
What clients say.
So, you have questions?
Where can you advertise with PPC ads?
PPC Ads are everywhere. Some of the primary ones we cover here are: Google Ads Search/Shopping/Display/Discovery and YouTube. We also cover Microsoft Ads Search/Shopping/Display and Facebook/Instagram Ads.
How does Google ads work?
Google Ads is essentially an online aution where you can compete with other businesses to reach your target audience. This can be proactively through the use of display and audiences or reactively through search and shopping campaigns.
What is a PPC ad network?
An PPC Network refers to the platform you're looking to use where that be LinkedIn Ads vs Facebook Ads for example.
Can you show product images & prices in my ads?
100%.
What is remarketing?
When someone has been on your site or interacted with it in some way. They become part of an audience that we can target with display and social ads. As they have interacted with you before (providing they have had a positive experience) they are more likely to do so again. This makes remarketing an essential tool in the digital marketeers arsenal.
Can't find the answer you're looking for?
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.