CLICK. CLICK. CONVERT.
Conversion Tracking.
Digital Ethos will crunch the numbers behind campaigns so you don’t have to.
EXCEED the competition and see instant results with impactful targeted campaigns..
Pay-Per-Click (PPC) advertising is also known as search engine marketing, paid search, or sponsored search. Our PPC management services can attain immediate visibility and instant lead generation for your brand.
We have a team of forward-thinking PPC specialists who are ready to drive results, fast.

Industry recognition

This is what we do.
It’s great when campaigns are successful, and luckily with Digital Ethos this happens almost all the time. However, it is important to learn the secrets of success so that it can be replicated and continued for as long as possible. This is where conversion tracking comes in. A conversion is anything you define as successful.
It can be anything from a site visitor clicking on a particular link, viewing a piece of content or making a purchase from your site. When any of these things happen it is important to learn how that converted customer got to that point so we can encourage more visitors down that route – and reevaluate other less successful ones.
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Learn More.
Capability.
Bidding Strategy is basically everything concerning the bidding process for PPC ads. There’s understandably a lot of competition for those top few spaces on Google and just being there isn’t enough. Ads need to be there at the right times and for the right duration to be most effective.
A sponsored link sitting 2nd on Google for half an hour mid-afternoon could be infinitely more lucrative (and cost-effective) than one that sat at 1st on the listings from midnight until 7 am.
Strategy & Management.
Effective bidding strategy allows business to drive down costs of PPC campaigns and also achieve maximum efficiency by only advertising at times when potential customers will be exposed to ads. Digital Ethos understands that every business is unique and therefor there’s no one size fits all solution when it comes to PPC bidding. We’ll consult with you directly before advising on the right bidding strategy to suit your business. After this has been decided we’ll constantly monitor the bidding process using our industry-leading software partners like Acquisto, Wordstream and Marin Software to guarantee that your ads are targeting the right people at the right times.
Latest PPC work.

Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

KlearNow
Well established in the USA, it was time to tap into the UK market with a .co.uk version of the website. We scaled their SEO & PPC campaigns from the ground up, tripling their leads in just 4 weeks!

Johns & Co
Innovative London estate agency JOHNS&CO approached Digital Ethos to gain more dominant rankings in local areas across London whilst building a strong organic growth strategy. Read on to discover how this strategy led a 31% increase in website traffic.

James Bushell
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.
What clients say.
So, you have questions?
Where can you advertise with PPC ads?
PPC Ads are everywhere. Some of the primary ones we cover here are: Google Ads Search/Shopping/Display/Discovery and YouTube. We also cover Microsoft Ads Search/Shopping/Display and Facebook/Instagram Ads.
How does Google ads work?
Google Ads is essentially an online aution where you can compete with other businesses to reach your target audience. This can be proactively through the use of display and audiences or reactively through search and shopping campaigns.
What is a PPC ad network?
An PPC Network refers to the platform you're looking to use where that be LinkedIn Ads vs Facebook Ads for example.
Can you show product images & prices in my ads?
100%.
What is remarketing?
When someone has been on your site or interacted with it in some way. They become part of an audience that we can target with display and social ads. As they have interacted with you before (providing they have had a positive experience) they are more likely to do so again. This makes remarketing an essential tool in the digital marketeers arsenal.
Can't find the answer you're looking for?
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.