hello@digitalethos.net
0333 772 0189PR & OUTREACH
Digital PR Agency Northampton.
Become the industry leader with online PR.
Getting your brand seen and heard!
Digital PR is an integral part of all marketing strategies because it pieces everything together. Not only does it help to tell your brand’s story but it boosts your domain authority and encourages plenty of engagement too! This is why it goes hand-in-hand with SEO and social media marketing as it secures your business a spot on the digital map.
At Digital Ethos Northampton we provide omni-channel marketing services, so that you don’t have to go anywhere else. By having an interconnected team, we’re able to make a fool-proof strategy that increases your visibility and gets journalists and the wider public alike talking about your brand.
Whether you need to build a reputation from scratch or boost one, you can have peace of mind knowing that, with DE, you’re in the right hands.
Thanks to our industry-leading PR tools, our PR specialists can create a bespoke media list for your brand, which means all press releases issued will be targeted at high-profile sector-specific journalists who write about similar topics, to get the attention of the people we want to build long-lasting connections with. We won’t send stories to just anyone, there is always a method behind what we do.
Clients we’ve got results for.
What is Digital PR?
The term digital PR is short for digital public relations. The purpose of PR is to manage and distribute the information surrounding your brand, ensuring it’s of interest to the industry and/or public. The information that’s shared with journalists and publications includes success stories, charitable contributions and expert comments.
As well as managing the reputation of a client, Digital PR involves many other responsibilities and opportunities too, including:
- Organic PR
- Owned PR
- Paid opportunities
- Reactive opportunities
- Event marketing
- Trendspotting/newsjacking
- Crisis management
- And monitoring and analysing campaign success
This list may seem overwhelming, especially if your brand hasn’t had any PR, but don’t worry, many organisations turn to Digital Ethos’ PR team to take the pressure off. With the help of PR specialists, you can spend more time working on the day-to-day operations and less time managing the external elements.
Using a range of expert PR tools, our team can create tailored media lists and PR campaigns to raise your brand’s awareness and spread the word about your contributions – whether that’s locally, nationally or on a trade level.
What are the benefits of digital PR?
Brand recognition.
All brands deserve recognition, whether you’re a startup or well-established enterprise, it’s a goal you can achieve so long as you have the right PR strategy. At Digital Ethos Northampton, we provide excellent digital PR services to all types and sizes of businesses because we have the tools and the know-how to ensure you’re seen above the competition.
Loyal customers.
It’s one thing attracting a customer but it’s another retaining them. To keep your customers today, you really have to work for it because there are so many competitors across all industries, which is where digital PR comes in. Public relations is a great way to shout about your brand and tell your customers, potential customers, partners and clients about all of the great things you’ve done.
Link equity.
Backlinking is a difficult process but with digital PR, you can make easy work of it. When a credible online publication gives your brand coverage and provides a link to your website, this is recognised by search engines and, in turn, gives your website a nice boost. Having a high link equity will improve your overall online visibility, which means those 4.66 billion online users that we have today will be able to find you with ease.
Digital PR with Digital Ethos Northampton
Digital Ethos is proud to offer digital PR services to all organisations throughout Leicester because we offer exciting, creative and innovative stories that give journalists that hook that they’re looking for.
Our digital PR journey looks like this:
Become an industry leader.
Give people a reason to invest their time and money into your brand and become an industry leader that’ll offer insight and break the mould. And this has never been easier, thanks to our dedicated PR team who will pitch you to journalists looking for expert comments and industry insights. By providing planned and reactive PR, you can maximise your brand’s exposure.
Interesting social media content.
Digital PR isn’t about throwing press releases out and hoping for the best. It’s about getting to know your target audience and the journalists within the industry. By knowing them better, we can ensure every story has a hook and provides nuggets of information that’ll be of worth to the industry’s following. And by giving the people what they want, your engagement on social media will improve.
Real, measurable results.
Digital Ethos Northampton is dedicated to providing clients with measurable results that can help them to see the power of digital PR. This is why we use data-driven tools to help us gain insight into the success of a campaign. We’ll be able to share your press release open rate, click rate, and any coverage that is gained. You will be given a unique coverage tracker too, which is where we will build your bank of features in online publications.
Make your brand the best it can be with digital PR in Northhampton.
At Digital Ethos Northampton, we’re here to distribute company news, manage your reputation and grow your connections. Thanks to our industry-leading tools, we’re well-equipped to take on businesses of all sizes and offerings, regardless of their sector. Want to share your brand’s success stories and get journalists and the public talking about you? Get in touch with Digital Ethos Northampton by phoning 0333 772 0189 or emailing hello@digitalethos.net.
Talk to usLatest PR work.
Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.
Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
James Bushell
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.
StaffCircle
Find out how we got this business more leads, for less ad spend.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Olly
Earthly
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
Marian H
Accurist
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Katie Burke
Crown Couriers
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
Mark Seenan
StaffCircle
They are honest, thorough, and very knowledgeable.
Sarkis Salleh
ITQ
They're genuinely down-to-earth, approachable, and professional.
Victoria Cooke
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
Bella Tomlinson
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
Domine McConnell
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
Ty Riley
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Andrew Risbey
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
Rachel Marques
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
Linda Green
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Debi Owen
Intali
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
Zoe Vidigal
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
Alex Simmonds
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
M Hayre
Affito Lettings
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
Abhi Punj
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
PR Blog.
6th June, 2023
Maximising Your LinkedIn Advertising Potential: Tips and Tricks Copy
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1st June, 2023
The Importance of Pride Month in Marketing: How to Create Inclusive Campaigns
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15th May, 2023
Google’s May Search Ranking Update: What You Need to Know [Updated]
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10th May, 2023
Feature: Want to be a Technical SEO Consultant? Here are Tips to Get You Started
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18th April, 2023
How To Connect Your Brand With The Right Digital Influencers
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12th April, 2023
Our Favourite 2023 April Fools’ Day Campaigns and the Power of PR Stunts for Brands
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