It goes without saying, that to be the best in your industry, you need to know how to stay ahead of your competitors.

Competitor analysis marketing is pivotal for any digital marketing strategy. By identifying why and where you are being outperformed by your competitors, we can structure an online campaign that puts your business back in the race. Then, we’ll hone in on specific aspects of your channels, implementing the best marketing practises in order to gain you a competitive edge and get your business soaring past the competition.

Identifying your competitors

Competitor analysis by digital strategy consultants starts with identifying your competitors. Using industry-leading tools alongside our own proprietary software, we’ll ascertain exactly who your competitors are.

You may be aware of some of these already, but we’ll delve deep into the online market to make sure we know who you are competing against locally, regionally, nationally, and even internationally. We’ll gain a solid understanding of what your competitors are doing, finding out what is and isn’t working for them, and seeking opportunities to implement bigger and better campaigns. Knowing your competitors inside out means that we can build the foundation for successful new marketing campaigns.

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Gain an unprecedented advantage

Using cutting-edge analysis, we’ll begin building and fine-tuning your digital marketing strategies. We’ll continue gaining expert insights into what your competitors are doing, and our team of digital strategy consultants will determine how you can do it better. Additionally, we’ll look for gaps in the market that you can dominate with innovative and unique campaigns to make you stand out even more. Together, we’ll meticulously examine their consumer’s behaviour, keyword rankings, social media strategies, and their content in order to identify where, why, and how they are achieving conversions.

This aspect of competitor analysis will show us exactly where we need to focus our own efforts when it comes to creating your own online campaigns. We’ll take a look at all of their channels including their PPC, SEO, Social Media, even their website designs to find out where you can gain your competitive advantage.

As one of the leading digital agencies in the UK, we specialise in a wide range of digital marketing services here at Digital Ethos. With the skills, expertise and experience, we can work with a multitude of online channels to enhance your campaigns even further and help you outperform the competition.

Unlocking fresh ideas

Competitor analysis marketing isn’t just about finding out what your competitors are doing and then doing it better. It’s also important to find fresh approaches too. Specialising in all forms of digital marketing means that we are experts in sculpting unique and untouched ideas too. With the help of your own USPs and our own digital creatives, we’ll get you surpassing your competitors and shining bright in the marketplace.

Competitor analysis reports.

As with any digital marketing strategy, reporting is very important. Not only does it enable you to gain a fully comprehensive understanding of your campaign performances, but it also shows you how you can improve. In an ever-evolving digital age, you cannot afford to get complacent with your digital strategies. There is always room for improvement, and by collaborating with Digital Ethos, we can make sure that we utilise every opportunity to make your strategies aim higher, perform better, and yield even bigger results. To start your competitor analysis marketing and find out how we can drive your business forward online, then get in touch with us today.

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We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

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Intali

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Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

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I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

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