Reach engaged audience at the right time with powerful, targeted strategies.
What is Behavioural Marketing?
Behavioral marketing is the strategy of targeting leads or customers based on the specific actions they take on your website, rather than just the pages they view. We can then use behavioral segmentation to target specific consumers based on these.
Behavioral marketing takes advantage of modern information like browsing history, search history, and cookies and uses them to build a definitive profile of the user. Armed with this, we can create ads with tailored, targeted marketing messages.
Whatever strategy you want to explore, Digital Ethos’ dedicated team has the skills and experience to help you reach your business goals.Get in Touch
Clients we’ve got results for.
Behavioral marketing strategies
There are a wide variety of Behavioral marketing strategies for you to consider. These cover things such as demographics and personalisation, to transactional habits. Examples of strategies we have worked on previously with proven successes are remarketing and email automation.
Part of a Pay-Per Click (PPC) campaign, remarketing involves showing customers the products they have viewed on your website as they move around different websites. This helps to increase your brand exposure and awareness and can help convince people to come back to your website and make a purchase. This can also be done for both Google and Facebook.
Email marketing is another powerful tool for creating tailored, behaviour specific content for your customers. Automated email marketing can be used as a remarketing tool, but can also target other areas of website interaction. One of the most popular, and successful methods is targeting the behaviour of cart abandonment. Using email in this way allows you to send an email to a customer who has added items to their cart, but hasn’t finalised the purchase. This gentle nudge can be accompanied by an offer to help get them over the line. Emails of this nature have an open rate 3.5x better than the average. You can also automate other behaviours such as signing up to a newsletter, which helps give your business a personal touch.
Tailored to you.
At Digital Ethos we take the time to understand your business, your unique challenges, and the goals you want to achieve. We use this to create a bespoke strategy that takes advantage of the different behavioral marketing opportunities that are available.
Your dedicated team will run detailed analysis of your campaigns and provide regular reports. These keep you up to date with what is happening, so you are always fully aware of your campaign progress. Each report is packed with data, to help you understand what we are doing, the impact it is having and how they align with your wider business objectives.
If you’re looking for a full service digital marketing agency with genuine passion for all that they do, then look no further than Digital Ethos.
Contact us today by completing our online form, phoning 0333 772 0189 or emailing email@example.com. We can’t wait to meet you.Talk to us
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
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2020 Media International
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