hello@digitalethos.net
0333 772 0189PR & OUTREACH
Digital PR Agency Manchester.
Brand awareness and digital PR strategy.
Our approach.
No matter who your target audience is, it’s likely that they’re online right now, which means your brand has access to them wherever they’re located.
This is what sets digital PR apart from traditional PR. There are more opportunities to react faster, whether that’s to trends or journalist requests, so your options immediately open up to a world of possibilities.
To get started with digital PR in Manchester, go no further than Digital Ethos. We have a talented team of PR professionals who will take you through everything there is to know and will work alongside you as an extension of your team.
With our digital PR services, we will work closely with you to establish your brand’s strengths, weaknesses, opportunities and threats. This helps us to build smarter campaigns by ensuring all bases are covered when crafting stories and reaching out to journalists.
Clients we’ve got results for.
What is Digital PR?
The term digital PR is short for digital public relations. The purpose of PR is to manage and distribute the information surrounding your brand, ensuring it’s of interest to the industry and/or public. The information that’s shared with journalists and publications includes success stories, charitable contributions and expert comments.
As well as managing the reputation of a client, Digital PR involves many other responsibilities and opportunities too, including:
- Organic PR
- Owned PR
- Paid opportunities
- Reactive opportunities
- Event marketing
- Trendspotting/newsjacking
- Crisis management
- And monitoring and analysing campaign success
This list may seem overwhelming, especially if your brand hasn’t had any PR, but don’t worry, many organisations turn to Digital Ethos’ PR team to take the pressure off. With the help of PR specialists, you can spend more time working on the day-to-day operations and less time managing the external elements.
Using a range of expert PR tools, our team can create tailored media lists and PR campaigns to raise your brand’s awareness and spread the word about your contributions – whether that’s locally, nationally or on a trade level.
How Digital Ethos’ PR experts can help you
We generate ideas.
What sets us apart is that we like to work closely with our clients because we think it’s incredibly important when relaying your brand’s ethos. This also helps us to raise as much brand awareness as possible throughout your industry. From product innovation to your founder’s story, we’re here to generate, create and collaborate with you so that you reach the highest heights.
We build a media list.
We have a large network of publications and journalists across multiple sectors that would be interested in your industry-specific news, so let us know your dream publications and we’ll add them to your bespoke list. When tailoring a media list to your brand, we put a lot of research into selecting the best people that’ll get you the best coverage.
We monitor success.
Once we’re all happy with the story, we will issue it out to your media list and monitor its success closely. Using our PR-specific tools we can see which journalists from which publications have engaged with your story, through opens and clicks, and all coverage will be added to your personalised tracker, so you can keep a portfolio of your great work!
Digital PR with Digital Ethos
Digital Ethos is proud to offer digital PR services to all organisations throughout Manchester because we offer exciting, creative and innovative stories that give journalists that hook that they’re looking for.
Our digital PR journey looks like this:
Reputation management.
From the very start, our digital PR team will research your online presence to get a full view of your current brand reputation. Having this behind us will allow us to plan a tailored brand strategy whether that’s to enhance or change your existing reputation. As a dedicated PR agency in Manchester, we will thoroughly analyse your business because we want to present you in a flattering light that’ll get you noticed by the right people.
Engagement.
With your target audience and journalists in mind, we will create meaningful stories and thought leadership pieces so that you can be positioned as a thought leader within your industry. By doing so, this will help to raise your credibility and authority, and will help you to resonate better with readerships. By giving your audience what they want, you can enjoy better traffic to your site and engagement online.
Generate results and leads.
Everything we do at Digital Ethos is data-driven, this means that once we’ve issued out a thrilling story with a hook to catch the attention of industry-specific journalists, we will then track and monitor what happens next. This means we will check up on clicks, opens and coverage that comes from your story. Everything that is collated will be discussed with your team so you can see the value for digital PR yourself.
Make your brand the best it can be with digital PR in Manchester.
Like the sound of digital PR services in Manchester? Go no further than Digital Ethos! Contact us today via telephone 0333 772 0189, or email hello@digitalethos.net we’re here to make you stand out from the competition – so let’s get together and build a winning strategy!
Talk to usLatest PR work.
Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.
Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
James Bushell
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.
StaffCircle
Find out how we got this business more leads, for less ad spend.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Olly
Earthly
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
Marian H
Accurist
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Katie Burke
Crown Couriers
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
Mark Seenan
StaffCircle
They are honest, thorough, and very knowledgeable.
Sarkis Salleh
ITQ
They're genuinely down-to-earth, approachable, and professional.
Victoria Cooke
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
Bella Tomlinson
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
Domine McConnell
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
Ty Riley
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Andrew Risbey
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
Rachel Marques
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
Linda Green
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Debi Owen
Intali
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
Zoe Vidigal
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
Alex Simmonds
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
M Hayre
Affito Lettings
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
Abhi Punj
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
PR Blog.
8th March, 2023
Recognising International Women’s Day 2023
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3rd March, 2023
Marketing For Luxury Brands 2023: Targeting The Meta-Luxury Consumer
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24th February, 2023
The Pros and Cons of Performance Max in Google Ads
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20th February, 2023
How Much Is Your Old Website Costing You?
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14th February, 2023
Exploring the Possibilities of ChatGPT: A Deep Dive into OpenAI’s Conversational AI
Read
8th February, 2023
Community and Communication: How Content Marketing Grows Your Video Game’s Reach
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