PR & OUTREACH
Digital PR Agency Manchester.
Brand awareness and digital PR strategy.

Our approach.
No matter who your target audience is, it’s likely that they’re online right now, which means your brand has access to them wherever they’re located.
This is what sets digital PR apart from traditional PR. There are more opportunities to react faster, whether that’s to trends or journalist requests, so your options immediately open up to a world of possibilities.
To get started with digital PR in Manchester, go no further than Digital Ethos. We have a talented team of PR professionals who will take you through everything there is to know and will work alongside you as an extension of your team.
With our digital PR services, we will work closely with you to establish your brand’s strengths, weaknesses, opportunities and threats. This helps us to build smarter campaigns by ensuring all bases are covered when crafting stories and reaching out to journalists.
Clients we’ve got results for.





























What is Digital PR?

The term digital PR is short for digital public relations. The purpose of PR is to manage and distribute the information surrounding your brand, ensuring it’s of interest to the industry and/or public. The information that’s shared with journalists and publications includes success stories, charitable contributions and expert comments.
As well as managing the reputation of a client, Digital PR involves many other responsibilities and opportunities too, including:
- Organic PR
- Owned PR
- Paid opportunities
- Reactive opportunities
- Event marketing
- Trendspotting/newsjacking
- Crisis management
- And monitoring and analysing campaign success
This list may seem overwhelming, especially if your brand hasn’t had any PR, but don’t worry, many organisations turn to Digital Ethos’ PR team to take the pressure off. With the help of PR specialists, you can spend more time working on the day-to-day operations and less time managing the external elements.
Using a range of expert PR tools, our team can create tailored media lists and PR campaigns to raise your brand’s awareness and spread the word about your contributions – whether that’s locally, nationally or on a trade level.
How Digital Ethos’ PR experts can help you
We generate ideas.
What sets us apart is that we like to work closely with our clients because we think it’s incredibly important when relaying your brand’s ethos. This also helps us to raise as much brand awareness as possible throughout your industry. From product innovation to your founder’s story, we’re here to generate, create and collaborate with you so that you reach the highest heights.
We build a media list.
We have a large network of publications and journalists across multiple sectors that would be interested in your industry-specific news, so let us know your dream publications and we’ll add them to your bespoke list. When tailoring a media list to your brand, we put a lot of research into selecting the best people that’ll get you the best coverage.
We monitor success.
Once we’re all happy with the story, we will issue it out to your media list and monitor its success closely. Using our PR-specific tools we can see which journalists from which publications have engaged with your story, through opens and clicks, and all coverage will be added to your personalised tracker, so you can keep a portfolio of your great work!
Digital PR with Digital Ethos
Digital Ethos is proud to offer digital PR services to all organisations throughout Manchester because we offer exciting, creative and innovative stories that give journalists that hook that they’re looking for.
Our digital PR journey looks like this:
Reputation management.
From the very start, our digital PR team will research your online presence to get a full view of your current brand reputation. Having this behind us will allow us to plan a tailored brand strategy whether that’s to enhance or change your existing reputation. As a dedicated PR agency in Manchester, we will thoroughly analyse your business because we want to present you in a flattering light that’ll get you noticed by the right people.
Engagement.
With your target audience and journalists in mind, we will create meaningful stories and thought leadership pieces so that you can be positioned as a thought leader within your industry. By doing so, this will help to raise your credibility and authority, and will help you to resonate better with readerships. By giving your audience what they want, you can enjoy better traffic to your site and engagement online.
Generate results and leads.
Everything we do at Digital Ethos is data-driven, this means that once we’ve issued out a thrilling story with a hook to catch the attention of industry-specific journalists, we will then track and monitor what happens next. This means we will check up on clicks, opens and coverage that comes from your story. Everything that is collated will be discussed with your team so you can see the value for digital PR yourself.
Make your brand the best it can be with digital PR in Manchester.
Like the sound of digital PR services in Manchester? Go no further than Digital Ethos! Contact us today via telephone 0333 772 0189, or email hello@digitalethos.net we’re here to make you stand out from the competition – so let’s get together and build a winning strategy!
Talk to usLatest PR work.

Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

James Bushell
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.

StaffCircle
Find out how we got this business more leads, for less ad spend.
What clients say.
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.