hello@digitalethos.net
0333 772 0189PR & OUTREACH
Digital PR Agency Leicester.
Become the industry leader with online PR.
Our approach.
With 4.66 billion active internet users as of January 2021, it’s important to control and maintain a positive brand reputation to ensure that you’re seen in a positive light on the global stage.
Whether you’ve had digital PR services before or not, that’s OK. At Digital Ethos, we want our clients to reach their fullest potential.
That’s why we’ll work closely with you to pinpoint your strengths, weaknesses, opportunities and threats, so that we’re always prepared when representing you.
You want to elevate your brand awareness and become leaders within the industry? Talk to Digital Ethos and get a helping hand with our exemplary PR management services, wherever you are in Leicester.
Clients we’ve got results for.
What is Digital PR?
The term digital PR is short for digital public relations. The purpose of PR is to manage and distribute the information surrounding your brand, ensuring it’s of interest to the industry and/or public. The information that’s shared with journalists and publications includes success stories, charitable contributions and expert comments.
As well as managing the reputation of a client, Digital PR involves many other responsibilities and opportunities too, including:
- Organic PR
- Owned PR
- Paid opportunities
- Reactive opportunities
- Event marketing
- Trendspotting/newsjacking
- Crisis management
- And monitoring and analysing campaign success
This list may seem overwhelming, especially if your brand hasn’t had any PR, but don’t worry, many organisations turn to Digital Ethos’ PR team to take the pressure off. With the help of PR specialists, you can spend more time working on the day-to-day operations and less time managing the external elements.
Using a range of expert PR tools, our team can create tailored media lists and PR campaigns to raise your brand’s awareness and spread the word about your contributions – whether that’s locally, nationally or on a trade level.
What are the benefits of Digital PR?
Communication today is largely online, which is why traditional PR has evolved into digital PR. Digital PR helps to spread the news quicker, faster and more effectively than ever before. And it’s this shift that means we’re now able to showcase your brand’s story and its journey with a bigger and better audience, as we’re not limited by time and location online.
Like the sound of that? Here are even more benefits of digital PR:
- Makes long-term relationships with audience
- Builds authority online
- Improves brand awareness
- Positive brand reputation
- Meaningful engagement
- Increases trust through user-generated content
- Improved SEO
- Results in more interest and leads
Digital PR with Digital Ethos
Digital Ethos is proud to offer digital PR services to all organisations throughout Leicester because we offer exciting, creative and innovative stories that give journalists that hook that they’re looking for.
Our digital PR journey looks like this:
We learn about your business.
we want to know what makes your brand different and what’s new. We hold regular meetings to find out the who, what, when, where, why and how. With this information we can then extract what the brand’s strengths, weaknesses, opportunities and threats are. This helps us to stay mindful of what stories we create.
We craft newsworthy stories.
whether you’ve gained a new client, had an interview with someone, have an opinion about something that’s trending or have a product that you’re about to launch – we want to hear about it. With this information, we can produce captivating content in the form of press releases, e-shots and launch releases. Want to go a step further? We offer event marketing and PR stunts too.
We develop a bespoke media database.
we have a huge list of contacts so it’s our job to produce a media list that resonates with the right journalists and audience too. We continually update your media list and monitor your campaigns to make sure that your stories are being seen by the relevant people and have the best picking up rates possible.
We monitor and analyse the success.
our job doesn’t stop there. We check back to see which journalists have engaged with your story and will keep track of those that have used or published it too.
Make your brand the best it can be with digital PR in Leicester.
Need excellent digital PR services in Leicester? Go no further than Digital Ethos! We’re here to work closely with you to get your story shared and heard by an audience that matters.
We offer full omni-channel marketing services, provided to you by expert marketers who will help your brand to thrive.
Let’s work together and make big noise about your brand. Get in touch today via telephone 0333 772 0189, or email hello@digitalethos.net.
Talk to usLatest PR work.
Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.
Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
James Bushell
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.
StaffCircle
Find out how we got this business more leads, for less ad spend.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Olly
Earthly
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
Marian H
Accurist
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Katie Burke
Crown Couriers
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
Mark Seenan
StaffCircle
They are honest, thorough, and very knowledgeable.
Sarkis Salleh
ITQ
They're genuinely down-to-earth, approachable, and professional.
Victoria Cooke
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
Bella Tomlinson
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
Domine McConnell
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
Ty Riley
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Andrew Risbey
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
Rachel Marques
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
Linda Green
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Debi Owen
Intali
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
Zoe Vidigal
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
Alex Simmonds
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
M Hayre
Affito Lettings
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
Abhi Punj
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
PR Blog.
8th March, 2023
Recognising International Women’s Day 2023
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3rd March, 2023
Marketing For Luxury Brands 2023: Targeting The Meta-Luxury Consumer
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24th February, 2023
The Pros and Cons of Performance Max in Google Ads
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20th February, 2023
How Much Is Your Old Website Costing You?
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14th February, 2023
Exploring the Possibilities of ChatGPT: A Deep Dive into OpenAI’s Conversational AI
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8th February, 2023
Community and Communication: How Content Marketing Grows Your Video Game’s Reach
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