PAID MARKETING AGENCY
PPC Agency Glasgow.
Head straight to the top with a cost-effective strategy that makes your business grow.
Our approach to PPC revolves around unearthing key insights and efficient account optimisation, to generate you results.
PPC agency in Glasgow
If you are looking for a PPC agency in Glasgow, then look no further than Digital Ethos. As a team of PPC specialists, we can manage your paid search campaigns to deliver tangible results by driving fresh and relevant traffic to your website.
When it comes to paid search marketing, we focus on achieving a low CPC (Cost Per Click) whilst keeping conversions high. With plenty of ways to customise your PPC campaign, you can be sure that we’ll get your adverts seen in the way you want, and by who you want.
We’re a fully certified Google Partner PPC Agency in Glasgow. With this in mind, you can be sure that all of our campaigns utilise the best PPC practises that continue to convert and improve.Get in Touch
Clients we’ve got results for.
PPC Marketing | Explained
Like all of our digital marketing services, PPC (Pay Per Click) marketing is an online strategy designed to drive traffic to your website and increase conversions. The process involves allowing businesses to bid for an ad placement which will appear on the results page when someone searches for a particular keyword related to a product/service that the business offers.
Once someone has clicked on the ad which takes them to your website, your business will pay a small fee to the search engine.
PPC marketing can be used across search engines and social media platforms. At Digital Ethos, our pay-per-click campaigns can drive fast and effective results, whilst having a long-term impact on your brand.
Grow your business online with a PPC management agency
Here at Digital Ethos, we’re experts in PPC advertisement. In fact, we have been delivering award-winning campaigns for some of the biggest brands in the world for a while now. Alongside global campaigns, we also specialise in PPC management services for local businesses too. As one of the leading Glasgow PPC companies, we can help your Glasgow business grow with a results-driven strategy.
If you are looking to grow your business online and you need to be visible to users searching directly for a product or service then Paid Search will work for you. A clever Google Adwords strategy will put your business in front of your target audience when they need you the most. Efficiency is what makes our PPC campaigns so great. We look at how your PPC advertising budget is being spent and whether or not you are achieving your business goals on each campaign.
We want to squeeze the most out of your PPC budget, so it’s important to create a campaign that is completely bespoke to your own brand. A successful paid search campaign is a blend of quality clicks, conversions, and a high ROI (Return on Investment). By targeting your campaigns at the right people, using the right search terms, we can yield the optimum results.
Why should you invest in PPC (Pay-Per-Click) marketing?
Pay-Per-Click (PPC) is one of the most advanced forms of targeted marketing in the world. Using the huge amounts of data that search engines can collect, you can fine-tune your campaigns to target only those who will benefit from your products or services. That means your budget will only be spent on those that can drive revenue for your business.
When you invest in our PPC management services, you’ll always get the most for your money. With accurate and results-driven strategies, we can convert searchers into customers. Whilst dominating search engine results pages, we’ll also be generating plenty of brand exposure.
Search Engine PPC Campaigns.
With paid search engine marketing, you can truly maximise your profits. In fact, the average business turns £3 in revenue for every £1.60 they spend on Google Ads. Here at Digital Ethos, we run PPC campaigns for every major search engine including:
Social Media PPC Campaigns.
Paid social campaigns allow you to tap into one of the biggest markets available. Over one-third of all internet users spend the majority of their time on these platforms. We run PPC campaigns for all social media sites including:
Glasgow PPC agency | Digital Ethos
As an established digital marketing agency in Glasgow, we can make your business grow. We’ll combine our strategic expertise alongside our creativity and innovate that targets traffic instantly. Our PPC management services can save you time and money, allowing you to put your efforts into other aspects of your brand. As PPC specialists, you can rely on us to deliver you leads and sales that scale your business to new heights.
Pay-Per-Click (PPC) advertising.
What does PPC mean?
Pay-Per-Click (PPC) advertising is also known as search engine marketing, paid search, or sponsored search.
Paid advertising can take many forms, including search, display, video and remarketing adverts. It’s brilliant for businesses requiring immediate visibility and instant lead generation.
Want to build brand awareness, generate leads, increase brand exposure? You’re in the right place!
See faster results.
Our paid search (PPC) offering is more than just getting your ads on Google Ads (Adwords), Bing, LinkedIn or Facebook.
Not only do we tailor and execute a strategy to aide your business goals and generate leads, we deliver transparent reporting on a monthly basis.
Your dedicated account manager makes campaign & budget management easy. We monitor and adjust your campaigns as necessary depending on the data and results to improve efficiency and ensure that you’re always maximising your budget. This is the key to running a successful PPC campaign! Let us do all the hard work and deliver you high quality business leads.Get in touch
Google Ads Management.
Google Ads is the most widely used PPC tool in the world. We offer a range of packages to suit different budgets in different industries. Your dedicated account manager will look after everything, from account set-up & conversion tracking to bid adjustments & landing page creation.
Google Ads Training.
Whether you’re a young professional looking to further your career in the digital space or an organisation looking to up-skill your digital team, our PPC training has you covered. We offer two types of courses that are completely bespoke to your needs.
Google Ad Grants.
Through “Adgrant”, a charity initiative started by Google themselves, we can help you to secure thousands of pounds worth of credit to spend on Pay-Per-Click marketing! Check out if you’re eligible here.
Tested & trusted processes to boost conversions.
Pay-Per-Click (PPC) is an immediate and effective way to drive targeted traffic to your website and a great way to get in front of people who may not have otherwise found you. In fact, we frequently see non-branded paid searches as one of the first interactions within the buying process, and when set up by people who understand your target audience, it is often times the last interaction as well.
The perfect companion to your SEO campaign, Pay Per Click advertising helps you to increase the traffic to your website, generate more leads, and convert a greater number of those leads to sales.
As a highly skilled and experienced PPC agency, we can design and implement Pay Per Click campaigns that will complement and enhance your digital marketing strategy – working alongside SEO campaigns, Social Media Marketing tactics, and your Digital PR strategy to achieve the optimum results.
Since we became a Google Partner in 2010, pay per click (PPC) has evolved. PPC management has moved on from being a mostly keyword targeted service into a complex process incorporating; retargeting, shopping, video ads, mobile apps and social media advertising.
PPC Tools we use.
How we do it?
Getting to know you and your business.
A successful PPC campaign needs to be targeted. So, it is vital that we get to know your business and everything it is about. We need to learn all about your goals and objectives, and of course your target consumers. We’ll assign you a dedicated account manager too – they will be on hand to manage your campaigns and provide you with any additional support or information you need.
Actioning the campaign.
After establishing KPIs, budgets, who you would like to target, it’s time to begin creating and executing your campaigns. This could be through search engines and/or social media. We’ll create eye-catching and strategy-driven content that grabs the attention of your target audience. Your account manager will monitor the performance, continually optimising the campaigns in order to keep optimising the results and cost-efficiency of them.
At Digital Ethos, when we work with your business, we like to think we become a part of it. We’re part of your team, and that means you can expect open, honest, and transparent communication and reporting from us. We’ll provide you with regular reports, breaking down all of the campaign aspects and detailing the successes and of course any improvements that can be made. We strive for perfection, so we will always be looking for new approaches that can drive even more success for your business.
Latest PPC work.
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
Well established in the USA, it was time to tap into the UK market with a .co.uk version of the website. We scaled their SEO & PPC campaigns from the ground up, tripling their leads in just 4 weeks!
Johns & Co
Innovative London estate agency JOHNS&CO approached Digital Ethos to gain more dominant rankings in local areas across London whilst building a strong organic growth strategy. Read on to discover how this strategy led a 31% increase in website traffic.
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
What else can we help with?
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
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