Our approach.

With a world of information at our fingertips, it’s easy to see how digital PR can impact your brand for the better.

Digital PR helps brands to grow and expand online in the form of press releases, mentions, expert comments and more! With a wealth of positive information about your brand online, you’ll gain trust and credibility online, which in turn creates that all-important buzz.

Whether you’re new to digital PR services or you’ve dabbled before – that’s OK. At Digital Ethos, we can help your brand to reach its full potential, thanks to our PR specialists, who work day-in day-out to create unique, newsworthy content and search for reactive opportunities.

If you want to become a leader within your industry, turn to our digital PR services in Edinburgh.

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Clients we’ve got results for.

What is Digital PR?

Digital PR refers to online public relations. This service gives your brand the chance to be seen and heard by its target audience.

The role of a digital PR specialist is to manage and distribute your brand’s information. Whether you have a recent success story, have made charitable contributions, have enhanced your products or have an opinion to share – we want to write about it, share it and get your brand featured!

Managing reputation is just one part of Digital PR; there are many other responsibilities too, including:

  • Organic PR
  • Owned PR
  • Paid opportunities
  • Reactive opportunities
  • Event marketing
  • Trendspotting/newsjacking
  • Crisis management
  • And monitoring and analysing campaign success

Don’t worry about this long list. Our PR specialists have it all in hand and will work with you to ensure each responsibility is leveraged to work best with your brand. All we need from you is updates when something changes, so that we can shout about it for you! With our digital PR team working as an extension of your brand, you can spend more time on what you enjoy most.

Have a top 10 list of publications in mind that you’d like to be featured in? Let us know and we’ll add them to your bespoke media list – whether you’re looking for local, national or trade-level coverage, we can assist you with it all.

The benefits of digital PR in Edinburgh

Communication is largely conducted online, which is why digital PR is important because news spreads fast. So to be in with a chance of being seen and heard by your target audience, you need to showcase your brand, its founders, your products and services, and stand out from the noise.

Thanks to digital PR, we’re no longer restricted to times and locations which means there are many benefits you can reap with the help of our services. These benefits include:

  • Long-term connections with your audience
  • Improved authority online
  • Wider brand awareness
  • Positive brand reputation
  • Relevant engagement
  • Increased trust through user-generated content
  • Enhanced SEO
  • More interest and leads

Digital PR with Digital Ethos

At Digital Ethos, we’re excited to offer digital PR services across Edinburgh to all brands looking for better engagement and online authority. Thanks to our hard work, research and epic media list, we’re able to provide creative and innovative stories that will bring your brand to life, hook journalists in and leave them wanting more.

Want to see a snapshot of what your journey with us will look like? Take a look!

Our digital PR journey looks like this:

We get to know your business.

We’ve worked with a wide range of industries but there will always be something that we haven’t covered before and that’s OK. We’re here to learn about you and research your industry so that we can offer insight from a different perspective. Together we will go through your strengths, weaknesses, opportunities and threats, so that we can stay mindful of what works well and what doesn’t.

We write newsworthy content.

Something new happening? We need to know! By informing your target audience about what’s new with you, we can build trust throughout the community and receive more engagement. To do this, we will have regular meetings with you to discuss stories and opportunities. From there, our PR specialists will create press releases, e-shots, launch releases, as well as coverage for events marketing and PR stunts!

We build a bespoke media database.

We have a vast list of contacts and it’s our job to create a personalised media list for your brand so that your stories are targeted towards journalists that care. We will consistently review and update your media lists too, to ensure your opportunities are endless.

We will check the success.

Once your story has been sent to a bespoke list of journalists, we will check back to see who has opened or used your story. We will share all of the coverage with you.

Get your brand seen and heard with digital PR in Edinburgh.

Looking for innovative digital PR services in Edinburgh? Go to Digital Ethos! We’re here to lift your profile and make you thrive!

With full omni-channel marketing services, we can assist you with everything marketing related. Feeling excited about what we could do for you? Contact us today via telephone 0333 772 0189, or email hello@digitalethos.net – we’d love to hear from you.

Talk to us

Latest PR work.

Email | PR | SEO | Social | Web Design

Crown Couriers

Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

Email | PPC | PR | SEO | Social | Web Design

Earthly

Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

PPC | PR | SEO

James Bushell

From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.

What clients say.

Digital Ethos Digital Ethos Logo £-£££ 03337720189 Unit 17, Stoughton Grange, Gartree Rd, Oadby, LE2 2FB
5/5 Based on 1 Reviews
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.

Olly

Earthly

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.

Marian H

Accurist

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.

Katie Burke

Crown Couriers

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.

Dr Parneet Sehmi

Hermes London Dental Clinic

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.

Mark Seenan

StaffCircle

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They are honest, thorough, and very knowledgeable.

Sarkis Salleh

ITQ

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They're genuinely down-to-earth, approachable, and professional.

Victoria Cooke

Billington Holdings Plc

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are great communicators and are quick to respond to any queries.

Bella Tomlinson

2020 Media International

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)

Rachel Marques

The London Preschool

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I would highly recommend Digital Ethos.From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done.Luke and Collin clearly care about there service.

Matt Hall

Matt Hall Fitness

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

Intali

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

Zoe Vidigal

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

Alex Simmonds

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!

M Hayre

Affito Lettings

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.

Abhi Punj

Google

What else can we help with?

SEO.

Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.

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Web.

From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.

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PR.

Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.

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Social Media.

Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.

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Creative.

From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.

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PPC.

Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.

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Email Marketing.

Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.

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Marketing Strategy.

From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.

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CRO.

Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.

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Training.

Take your team's skills to the next level with a detailed collection of training. Perfect for beginner or advanced learners. Guaranteed to be hugely beneficial for everyone involved.

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