Our approach.

With the internet now being used more than ever, it’s time to take advantage of its billion online users to help promote and build your brand with digital PR.

Digital PR is a way of capturing the attention of large readerships from industry-specific publications. Whether that’s through free opportunities or paid advertising – there’s something to meet the needs of all businesses.

At Digital Ethos in Doncaster, we can offer an excellent team of PR specialists who will work as an extension of your team to ensure we get the very best stories, results and coverage for your brand.

Digital PR is an integral part of every brand and marketing strategy, and it works hand-in-hand with SEO and social media marketing. There are many benefits to digital PR – it can increase your online visibility, build long-lasting connections with journalists, bloggers, influencers and customers, and make your brand’s name the talk of the region, nation or trade.

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Clients we’ve got results for.

What is Digital PR?

The term digital PR is short for digital public relations. The purpose of PR is to manage and distribute the information surrounding your brand, ensuring it’s of interest to the industry and/or public. The information that’s shared with journalists and publications includes success stories, charitable contributions and expert comments.

As well as managing the reputation of a client, Digital PR involves many other responsibilities and opportunities too, including:

  • Organic PR
  • Owned PR
  • Paid opportunities
  • Reactive opportunities
  • Event marketing
  • Trendspotting/newsjacking
  • Crisis management
  • And monitoring and analysing campaign success

This list may seem overwhelming, especially if your brand hasn’t had any PR, but don’t worry, many organisations turn to Digital Ethos’ PR team to take the pressure off. With the help of PR specialists, you can spend more time working on the day-to-day operations and less time managing the external elements.

Using a range of expert PR tools, our team can create tailored media lists and PR campaigns to raise your brand’s awareness and spread the word about your contributions – whether that’s locally, nationally or on a trade level.

What are the benefits of digital PR?

Brand recognition.

Brand recognition isn’t only for large enterprises that have had years of success, it’s for every company no matter the size. All it takes is an effective digital marketing strategy that includes digital PR to help get your company some lift off. Having digital PR will improve your brand’s connections, relationships with the public and will give your brand a human face that people will want to engage with.

Loyal customers.

Digital PR is not just about achieving amazing coverage, it’s also about connecting with customers both old and new. A brand that invests time and effort into engaging with customers will show dedication and loyalty and, in turn, your customers will show this too. Once you have the backing of the public, everything else will follow suit.

Link equity.

What gives digital PR the advantage over traditional PR is the backlinks a brand can gain. By having mentions and links to your site coming from a wide range of publications and other high authority websites, your brand can enjoy a growing wealth of link equity and the more you gain, the more domain authority your website will have.

Digital PR with Digital Ethos

Digital Ethos is proud to offer digital PR services to all organisations throughout Doncaster because we offer exciting, creative and innovative stories that give journalists that hook that they’re looking for.

Our digital PR journey looks like this:

Simple and effective strategies.

Each stage of your digital PR process with Digital Ethos in Doncaster will be implemented by your dedicated PR team. At each stage, we will work closely with you as an extended part of your brand to ensure the proposed stories and execution is in line with your vision. From here we will combine our knowledge and experience to build up a sterling reputation whilst securing some great coverage.

Connections with prestigious journalists.

Don’t worry if your brand hasn’t had any experience with journalists and doesn’t know where to begin – that’s fine. With a competent digital PR team by your side, you can have peace of mind knowing that we will include all of your dream publications in our bespoke media list for your brand.

Interesting social media content.

Once we’ve secured you some brilliant coverage, it’s important to share on social media as part of your wider PR strategy as this can lead to more clicks, comments and overall engagement. Our PR team works closely with the social media team which means both services can pull on each other to drum up more interest and the right kind of attention that your brand needs to thrive.

Real, measurable results.

Once we’ve issued out a story that you’re happy for us to share, we will monitor results in real-time so that we can give feedback to you on the engagement we have seen. Using our industry-recognised PR tools, we can see which journalists have clicked and opened your press releases, and when coverage comes through, we’ll add it to your personal coverage tracker.

Make your brand the best it can be with digital PR in Doncaster.

At Digital Ethos Doncaster, we can help all sizes of brands to get the recognition that they deserve. With years of experience in all things digital marketing, you can put your trust in us to provide you with creative ideas and successful campaigns. Get in touch with Digital Ethos today via telephone 0333 772 0189, or email hello@digitalethos.net. No matter what industry you’re in, we’ve worked with a wide range of sectors and we’re always well-equipped to deal with anything that comes our way.

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Latest PR work.

Email | PR | SEO | Social | Web Design

Crown Couriers

Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

Email | PPC | PR | SEO | Social | Web Design

Earthly

Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

PPC | PR | SEO

James Bushell

From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.

What clients say.

Digital Ethos Digital Ethos Logo £-£££ 03337720189 Unit 17, Stoughton Grange, Gartree Rd, Oadby, LE2 2FB
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5/ 5

Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.

Olly

Earthly

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.

Marian H

Accurist

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.

Katie Burke

Crown Couriers

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Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.

Dr Parneet Sehmi

Hermes London Dental Clinic

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Verified Review 5 Digital Ethos Ltd
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The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.

Mark Seenan

StaffCircle

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They are honest, thorough, and very knowledgeable.

Sarkis Salleh

ITQ

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5/ 5

They're genuinely down-to-earth, approachable, and professional.

Victoria Cooke

Billington Holdings Plc

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Digital Ethos are great communicators and are quick to respond to any queries.

Bella Tomlinson

2020 Media International

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We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

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5/ 5

The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

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Verified Review 5 Digital Ethos Ltd
5/ 5

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

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Verified Review 5 Digital Ethos Ltd
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Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)

Rachel Marques

The London Preschool

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5/ 5

I would highly recommend Digital Ethos.From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done.Luke and Collin clearly care about there service.

Matt Hall

Matt Hall Fitness

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

Intali

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

Zoe Vidigal

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Verified Review 5 Digital Ethos Ltd
5/ 5

I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

Alex Simmonds

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I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!

M Hayre

Affito Lettings

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5/ 5

Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.

Abhi Punj

Google

What else can we help with?

SEO.

Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.

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Web.

From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.

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PR.

Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.

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Social Media.

Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.

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Creative.

From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.

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PPC.

Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.

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Email Marketing.

Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.

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Marketing Strategy.

From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.

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CRO.

Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.

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Training.

Take your team's skills to the next level with a detailed collection of training. Perfect for beginner or advanced learners. Guaranteed to be hugely beneficial for everyone involved.

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