Why PR at Digital Ethos

With most adults spending an average of four hours online each day, there’s no wonder that digital PR has fast become preferred to traditional PR.

That’s why Digital Ethos Derby offers all brands the chance to reap the many rewards that digital PR brings by offering services that are second-to-none. Not only can we help you to build long-lasting connections with journalists and the public, but we can also make it easier for them to find you online.

Digital PR is an essential part of any marketing campaign as it can improve your link equity which, in turn, gets your website ranking higher in search results. Thanks to our gifted, talented and dedicated PR team, we will create your very own media list that’s specific to your industry and from here we will test and tailor which journalists engage with your brand. Using data-driven results, we’re able to gain a better understanding of what story angles grab the attention of your audience and what has a better chance of getting your name out there.

Starting with the SWOT analysis, our PRs will examine your brand’s strengths, weaknesses, opportunities and threats to ensure we’re well positioned to write captivating press releases, put you forward for reactive opportunities and represent your brand best.

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Clients we’ve got results for.

What is Digital PR?

The term digital PR is short for digital public relations. The purpose of PR is to manage and distribute the information surrounding your brand, ensuring it’s of interest to the industry and/or public. The information that’s shared with journalists and publications includes success stories, charitable contributions and expert comments.

As well as managing the reputation of a client, Digital PR involves many other responsibilities and opportunities too, including:

  • Organic PR
  • Owned PR
  • Paid opportunities
  • Reactive opportunities
  • Event marketing
  • Trendspotting/newsjacking
  • Crisis management
  • And monitoring and analysing campaign success

This list may seem overwhelming, especially if your brand hasn’t had any PR, but don’t worry, many organisations turn to Digital Ethos’ PR team to take the pressure off. With the help of PR specialists, you can spend more time working on the day-to-day operations and less time managing the external elements.

Using a range of expert PR tools, our team can create tailored media lists and PR campaigns to raise your brand’s awareness and spread the word about your contributions – whether that’s locally, nationally or on a trade level.

What are the benefits of Digital PR?

Improved SEO.

Digital PR has a whole host of benefits but one of the most significant is that it can boost your SEO. By gaining coverage for your brand and backlinks to your website, you’re demonstrating to search engines that credible and high-profile online publications are saying that you have useful information for their online users. When this is recognised, SERPs will reward you and improve your website rankings.

Positive brand reputation.

As a dedicated PR agency in Derby, our services are tailored around you. From our initial meeting we will pinpoint your best features so we can highlight them, and we will look out for features that can be improved to ensure all bases are covered. Together, we will draw up a plan of upcoming events, industry days and internal business news. Having this structure in place will then help us to look out for journalist requests and maximise on your coverage opportunities.

Helps brands to remain relevant.

Are there any brands you can think of that made lots of noise but then disappeared? To remain relevant within your industry, it’s important to maintain momentum and continue to push out business news, creative content, thought leadership pieces and be reactive when it comes to social media too. Digital PR and social media marketing go hand-in-hand, as it’s a great platform to share your successes and keep under the noses of those that matter to your business’ future.

Digital PR with Digital Ethos

Digital Ethos is proud to offer digital PR services to all organisations throughout Derby because we offer exciting, creative and innovative stories that give journalists that hook that they’re looking for.

How digital PR can help your brand

Become an industry leader.

If your brand shares news, ideas and speaks to journalists and the public regularly, you’ll begin to build a voice for your brand and it will get to the point where people expect to see your name when a new topic comes to light. By sharing expert comments and golden insights, people will look to you for your opinion. Becoming an industry leader takes time but doesn’t happen without digital PR by your side.

Increase brand engagement.

Our PR experts will thoroughly research your industry and find the perfect target publications so when a story is covered in an online publication, it’ll find its way to the perfect readership. We’re widely experienced when it comes to organising and managing events, PR stunts, roundtables and more! We’re here to get your brand engaging with the right people, at the right time.

Real, measurable results.

Digital Ethos Derby is proud to offer clients real and measurable results because we understand that our clients want to see the worth of their digital marketing services. We’re a responsive partner that believes in transparency and the importance of reviewing campaign performance on a regular basis. From the moment we issue a press release, we’re able to see real-time results that show the engagement rate from your bespoke media list. And when you receive coverage, we’ll add it to your coverage tracker, so you can see for yourself its advertising equivalent value.

Make your brand the best it can be with digital PR in Derby.

Digital Ethos Derby knows how to create, build and deliver an excellent PR strategy, so if you’re looking to up your brand’s game – get in touch! Contact our digital marketing experts today to discuss what you need from our digital PR services. Whether you call (0333 772 0189) or email (hello@digitalethos.net) – we’ll be right with you.

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Latest PR work.

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What clients say.

Digital Ethos Digital Ethos Logo £-£££ 03337720189 Unit 17, Stoughton Grange, Gartree Rd, Oadby, LE2 2FB
5/5 Based on 1 Reviews
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.

Olly

Earthly

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.

Marian H

Accurist

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.

Katie Burke

Crown Couriers

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.

Dr Parneet Sehmi

Hermes London Dental Clinic

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.

Mark Seenan

StaffCircle

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They are honest, thorough, and very knowledgeable.

Sarkis Salleh

ITQ

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They're genuinely down-to-earth, approachable, and professional.

Victoria Cooke

Billington Holdings Plc

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are great communicators and are quick to respond to any queries.

Bella Tomlinson

2020 Media International

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Verified Review 5 Digital Ethos Ltd
5/ 5

We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)

Rachel Marques

The London Preschool

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I would highly recommend Digital Ethos.From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done.Luke and Collin clearly care about there service.

Matt Hall

Matt Hall Fitness

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

Intali

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

Zoe Vidigal

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

Alex Simmonds

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!

M Hayre

Affito Lettings

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.

Abhi Punj

Google

What else can we help with?

SEO.

Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.

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Web.

From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.

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PR.

Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.

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Social Media.

Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.

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Creative.

From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.

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PPC.

Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.

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Email Marketing.

Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.

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Marketing Strategy.

From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.

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CRO.

Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.

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Training.

Take your team's skills to the next level with a detailed collection of training. Perfect for beginner or advanced learners. Guaranteed to be hugely beneficial for everyone involved.

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