Studies have shown that 88% of online consumers will not return to a website if they have had a bad experience.

This bad experience can be anything from a long load time to poor navigation.

This highlights that it is incredibly easy to lose customers- and likewise, that it can be just as easy to keep them interested, if you have the right approach. At Digital Ethos, not only do we understand the importance of user experience, but we understand exactly what is needed to push your business ahead of the competition and stand out from other websites in your industry.

What is UX?

UX is short for user experience, and concerns how a user views and interacts with your website. It is something that is taken into consideration when creating and implementing a new web design, and when crafting an effective marketing strategy, because it can have a huge impact on how you are perceived by potential customers, and what their next steps will be. It is an important part of conversion rate optimisation (CRO), wherein you improve your website content and layout to prompt desired actions.

At Digital Ethos, we break UX down into two key elements: audit and design. This allows us to analyse what you are currently doing, and what your audience is doing, and then identify areas for improvement, within which we can implement optimised content and presentation in our tailored marketing strategy.

Planning down to the individual campaign level ensures that nothing is missed, and that adjustments can quickly be made when needed.

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UX Design

UX design is integral to every step of the design process. It is made up of several core elements, which vary according to the preference and experience of your designer.

At Digital Ethos, our favourite elements of UX design are influenced by years of experience in the marketing industry, and an in-depth understanding of best practices and consumer behaviour.

Some of the most important UX components include:

  • Usability
  • Memorability
  • Desirability
  • Learnability
  • Efficiency
  • Accessibility

UX Audit

At Digital Ethos, we complete a full UX audit of your website so that we can identify exact areas for improvement and optimisation. We approach your website methodically, using data and careful research, so that all of the work we do in the future is purposeful and directly contributing to your goals. While we have a UX audit template, which provides us with key checkpoints, it is another process that is entirely tailored to your website and business, because your industry and your needs influence best practices.

What are the differences?

UX v UI.

User experience (UX) and user interface (UI) are often confused because they sound similar, and typically work with the same concepts. While UX is the interaction and experience as a whole, UI concerns the specific elements that are interacted with, such as colour, typography and functionality. Incorporating UX and UI into your marketing strategy is the best way to meet your Key Performance Indicators (KPIs) and achieve your SMART goals.

UX & CRO

User experience is an important part of your conversion rate optimisation strategy, as it provides long term benefits by outlining the most common user journey, problem areas and so forth. Focusing on UX and CRO in tandem is therefore an incredibly smart, strategic decision, and one in which the experienced team at Digital Ethos is highly proficient.

Help customers want to stay on your website.

Digital Ethos is the UK’s fastest growing digital marketing agency. We pride ourselves on staying ahead of the curve, and having unmatched specialist knowledge of all things digital marketing, from SEO to web design. If you’re interested in working with the best, please don’t hesitate to get in touch. Contact us today, by phoning 0333 772 0189, or emailing us at hello@digitalethos.net.

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Latest UX work.

Consultancy | Email | SEO | UX

Accurist

By addressing website behavior and improving user experience, we were able to grow traffic to the renowned watch manufacturers website whilst improving conversion rate. Do not overlook the importance of addressing page design early on, there is no point throwing water at a leaky bucket, always start by patching up those holes.

What clients say.

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Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.

Olly

Earthly

Google
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5/ 5

Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.

Marian H

Accurist

Google
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We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.

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Crown Couriers

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Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.

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The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.

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StaffCircle

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They are honest, thorough, and very knowledgeable.

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ITQ

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2020 Media International

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We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

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The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

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We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

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Google
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Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)

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The London Preschool

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I would highly recommend Digital Ethos.From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done.Luke and Collin clearly care about there service.

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Matt Hall Fitness

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After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

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We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

Intali

Google
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Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

Google
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Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

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I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

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I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!

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Affito Lettings

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Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.

Abhi Punj

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