UX
User Experience (UX)
Prioritise your customers from first view to last click.
Studies have shown that 88% of online consumers will not return to a website if they have had a bad experience.
This bad experience can be anything from a long load time to poor navigation.
This highlights that it is incredibly easy to lose customers- and likewise, that it can be just as easy to keep them interested, if you have the right approach. At Digital Ethos, not only do we understand the importance of user experience, but we understand exactly what is needed to push your business ahead of the competition and stand out from other websites in your industry.
What is UX?
UX is short for user experience, and concerns how a user views and interacts with your website. It is something that is taken into consideration when creating and implementing a new web design, and when crafting an effective marketing strategy, because it can have a huge impact on how you are perceived by potential customers, and what their next steps will be. It is an important part of conversion rate optimisation (CRO), wherein you improve your website content and layout to prompt desired actions.

At Digital Ethos, we break UX down into two key elements: audit and design. This allows us to analyse what you are currently doing, and what your audience is doing, and then identify areas for improvement, within which we can implement optimised content and presentation in our tailored marketing strategy.
Planning down to the individual campaign level ensures that nothing is missed, and that adjustments can quickly be made when needed.
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UX Design
UX design is integral to every step of the design process. It is made up of several core elements, which vary according to the preference and experience of your designer.
At Digital Ethos, our favourite elements of UX design are influenced by years of experience in the marketing industry, and an in-depth understanding of best practices and consumer behaviour.

Some of the most important UX components include:
- Usability
- Memorability
- Desirability
- Learnability
- Efficiency
- Accessibility

UX Audit
At Digital Ethos, we complete a full UX audit of your website so that we can identify exact areas for improvement and optimisation. We approach your website methodically, using data and careful research, so that all of the work we do in the future is purposeful and directly contributing to your goals. While we have a UX audit template, which provides us with key checkpoints, it is another process that is entirely tailored to your website and business, because your industry and your needs influence best practices.
What are the differences?
UX v UI.
User experience (UX) and user interface (UI) are often confused because they sound similar, and typically work with the same concepts. While UX is the interaction and experience as a whole, UI concerns the specific elements that are interacted with, such as colour, typography and functionality. Incorporating UX and UI into your marketing strategy is the best way to meet your Key Performance Indicators (KPIs) and achieve your SMART goals.
UX & CRO
User experience is an important part of your conversion rate optimisation strategy, as it provides long term benefits by outlining the most common user journey, problem areas and so forth. Focusing on UX and CRO in tandem is therefore an incredibly smart, strategic decision, and one in which the experienced team at Digital Ethos is highly proficient.
Help customers want to stay on your website.
Digital Ethos is the UK’s fastest growing digital marketing agency. We pride ourselves on staying ahead of the curve, and having unmatched specialist knowledge of all things digital marketing, from SEO to web design. If you’re interested in working with the best, please don’t hesitate to get in touch. Contact us today, by phoning 0333 772 0189, or emailing us at hello@digitalethos.net.
Talk to usLatest UX work.

Accurist
By addressing website behavior and improving user experience, we were able to grow traffic to the renowned watch manufacturers website whilst improving conversion rate. Do not overlook the importance of addressing page design early on, there is no point throwing water at a leaky bucket, always start by patching up those holes.
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