CRO
Conversion Rate Optimisation Testing.
Identify, Engage and Impress with strategic conversion rate optimisation testing.
Optimising for your customers.
Conversion Rate Optimisation (CRO) is the process of analysing and adjusting different elements of your website in order to improve engagement and boost conversions.
Before you implement any changes, it is important to test them, so you can be confident that the new features will positively impact your customers, and thus, your conversion rate.

At Digital Ethos, we use various tools, including Google Analytics, heat maps, and screen recordings, to gain insight into how your customers use your website. Our Conversion Rate Optimisation service is wholly comprehensive, guaranteed to transform your customers experience and allow you to reap the rewards.
We take the gathered data and explore areas for improvement, before testing our proposed solutions. This ensures that any changes you decide to make are fully informed by data, strategic thinking and a wealth of relevant industry experience.
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Split Testing
One of the most successful methods of conversion rate optimisation testing is split testing, also known as A/B Testing. A/B testing is the process of comparing two web pages, or multiple variations of the same webpage. Visitors to your website will see pages with subtle differences, without realising it. We can then analyse the impact these changes have had on your conversion rate. This split is implemented evenly against visitors to your website, to ensure fair and useful results.

For example: Let’s say you have some content that has a link in it to download a document. Would adding a button result in more, less or the same amount of downloads? A/B testing would allow us to test and compare this to the current page, to see which performs better, so that you can then choose the CRO technique that is best for your audience.
We can then compare other variations, such as the placement of the button, its size, its colour, and any other factors that could influence or affect the decisions visitors are making on your website. A/B testing can be applied to any measurable metric to help you achieve your wider business goals.
We are then able to use website heat mapping software, Google Analytics and screen recording software to analyse and compare the behaviour of users. We can select the web page elements which are most optimised for conversions before advising you on what these are. You can implement these for improved user experience, confident and secure in the knowledge that the data supports your choice.
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Digital Ethos’ conversion rate optimisation testing is an important aspect of the CRO process and should form a significant part of your overall optimisation strategy. It will allow you to operate with confidence as you make strategic decisions that positively impact your conversions and meet your business objectives.
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What else can we help with?
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From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.