Engaging Content Blogs & Articles.
Take your content marketing to the next level with expertly crafted blogs and articles.
The power of words.
Content is hugely important to the success of your business. Not only does it allow you to be found through search engines such as Google, but it provides your customers with information about your products or services, and positions you as a reassuring, authoritative expert on the subject.
Content comes in many forms, but some of the most successful, especially for Search Engine Optimisation (SEO) and climbing the ranks, are blogs and articles for your website.
Writing excellent, interesting content is just the first step. It is also incredibly important that it is presented in an engaging and easy to read manner. This could mean including visuals and graphics which support the written content and add depth, and could prompt readers to share what they have seen across social media. Boosting your organic reach.
The team at Digital Ethos are experts at creating and optimising blogs and articles to the highest SEO standards, combining beautiful, stand-out visuals with exciting yet informative copy that will truly resonate with your customers, connect them with your brand and help you to meet your business goals.
Clients we’ve got results for.
Blogs and Articles: What’s The Difference?
Blogs and Articles share many similarities. Both are written pieces of long-form information, usually with a single focus. They position you as a thought-leader, and are fantastic material to share through your other marketing channels, including social media, email and paid advertising, as they are an effective means of driving traffic to your website. However, there are also some key differences to consider when deciding which kind of content is best for you and your business.
Blogs are a kind of digital content and hosted on your website. They are informal and allow you to share your opinions, ideas, and tips and tricks around relevant topics. You can seamlessly provide information for your customers in a fun and inviting way. Marketing blogs are keyword-focused to generate web traffic for your business and start conversations.
Articles can be used on both a website and in traditional print media. Articles are more serious in tone than blogs, and focus more on presenting a topic factually, rather than your opinion on a subject. They provide your customers with lots of information and can help to establish you as an industry-leader. Whitepapers are a great example of an article, as is Digital PR.
Strategy behind every post
Digital Ethos will skillfully research and strategically plan every element of your blog or article. Using the best SEO tools available, we’ll research the best keywords to use for maximum impact and exposure. We’ll also perform competitor analysis, looking at the content other businesses within your sector create, so that we can isolate the opportunities they present. We’ll keep you in the loop every step of the way, discussing your KPIs and objectives, so that we can present a bespoke strategy, tailored to you.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
What else can we help with?
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
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