ENGAGING CONTENT
Engaging Content Blogs & Articles.
Take your content marketing to the next level with expertly crafted blogs and articles.
The power of words.
Content is hugely important to the success of your business. Not only does it allow you to be found through search engines such as Google, but it provides your customers with information about your products or services, and positions you as a reassuring, authoritative expert on the subject.
Content comes in many forms, but some of the most successful, especially for Search Engine Optimisation (SEO) and climbing the ranks, are blogs and articles for your website.
Writing excellent, interesting content is just the first step. It is also incredibly important that it is presented in an engaging and easy to read manner. This could mean including visuals and graphics which support the written content and add depth, and could prompt readers to share what they have seen across social media. Boosting your organic reach.
The team at Digital Ethos are experts at creating and optimising blogs and articles to the highest SEO standards, combining beautiful, stand-out visuals with exciting yet informative copy that will truly resonate with your customers, connect them with your brand and help you to meet your business goals.
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Blogs and Articles: What’s The Difference?

Blogs and Articles share many similarities. Both are written pieces of long-form information, usually with a single focus. They position you as a thought-leader, and are fantastic material to share through your other marketing channels, including social media, email and paid advertising, as they are an effective means of driving traffic to your website. However, there are also some key differences to consider when deciding which kind of content is best for you and your business.
Blogs are a kind of digital content and hosted on your website. They are informal and allow you to share your opinions, ideas, and tips and tricks around relevant topics. You can seamlessly provide information for your customers in a fun and inviting way. Marketing blogs are keyword-focused to generate web traffic for your business and start conversations.
Articles can be used on both a website and in traditional print media. Articles are more serious in tone than blogs, and focus more on presenting a topic factually, rather than your opinion on a subject. They provide your customers with lots of information and can help to establish you as an industry-leader. Whitepapers are a great example of an article, as is Digital PR.
Strategy behind every post
Digital Ethos will skillfully research and strategically plan every element of your blog or article. Using the best SEO tools available, we’ll research the best keywords to use for maximum impact and exposure. We’ll also perform competitor analysis, looking at the content other businesses within your sector create, so that we can isolate the opportunities they present. We’ll keep you in the loop every step of the way, discussing your KPIs and objectives, so that we can present a bespoke strategy, tailored to you.

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What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.