ENGAGING CONTENT
Content Marketing Agency.
PIONEERING captivating content that drives conversions.
Content Marketing Strategy
With a consistent content marketing strategy, your business could have a 6 times higher conversion rate than its competitors. With striking content creation, Digital Ethos is a content marketing agency that will tell your story though the perfect blend of creativity and strategy.
We will delight your audience, and convert them into business leads for your brand.
Our content marketing team will make your business worth discovering. We work with you to produce consumable content that truly magnifies your brand and everything it’s about.
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Showcase your expertise
Your website content must be an invaluable resource to your customer and a compelling expression of your brand. Our strategic content marketing will encourage audiences to watch, share, and purchase your products or services. People sharing useful content of yours is the perfect way to verify your expertise and trustworthiness to existing and new customers. Useful content that provides value for your target buyers, can be transformed into quality leads with the right content strategy.

What is Content Marketing?
Content marketing is one of the many digital marketing services we specialise in here at Digital Ethos.
Content marketing is a type of digital marketing strategy that focuses on creating and distributing relevant and valuable content to a targeted audience. The purpose is to attract and retain traffic that can be converted into leads.
Benefits of Content Marketing
There is a saying in SEO that goes “content is king.’ This applies not only to SEO and rankings but for all aspects of your business. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Digital Ethos can showcase your company and start conversations with your customers.
We live in an increasingly digital age, and consumers often rely on online content to help them make a purchase. With devices at our fingertips, it is very easy for consumers to access content – so it is important your own content is out there. We will help you reach your audience on the right platform, at the right time, and with the right message. Its ever-changing algorithms mean Google is becoming more stringent on ranking content. With this in mind, it is important now more than ever to work with a digital content marketing agency that can make your content perform at its best.
Our approach
There are many types of approaches and each content marketing agency will put their own spin on them. But put simply, we write valuable copy, and optimise it so that it will rank high on search engines.
Every website differs in their content marketing strategy, but just know that we will work closely with you and your business goals and objectives to ensure we are getting it right. To begin with, we analyse where your current keyword rankings are and look at opportunities for new keywords to target. From our research, we will settle on 5 core keywords and produce more semantic, longtail and question-based variations of this keyword.
Next, we’ll conduct market research, to identify and create buyer personas that fully understand the target audience. Your content marketing strategist will start creating your content; targeting your business’s unique value The content needs to sell your services and answers industry-related issues, therefore demonstrating your expertise.
Once the content is created, it is time to distribute it across all of the relevant platforms. We will share it on your site as well as through the appropriate social media platforms and influencers. When we’ve got the content out there we will continually support it by engaging with your audience, creating those all-important conversations.
What clients say.
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.