PR & OUTREACH
Digital PR Agency Birmingham.
Manage your reputation and shine bright!
You want to know something – you search online. The same works for company news.
With your audience able to access your brand’s coverage day, night and in any location, it’s important to consider how you manage your brand’s reputation.
To ensure your reputation is seen in a positive light, your first step needs to be looking at how your company news is managed and distributed and to then gain control over it. A great way to do this is to invest in digital PR.
With an external team working as an extension of your business, you can have peace of mind knowing that your company’s reputation is in good hands and your community well informed.
No matter what industry you work in, Digital Ethos can provide you with innovative digital PR services in Birmingham.
Clients we’ve got results for.
What is Digital PR?
Digital PR is the managing and distributing of a brand’s information online. Brands turn to PR not only for reputation management but for raised profiles, improved domain authority and trust amongst communities.
This isn’t all done in one day. Digital PR takes time to build and with it comes big rewards, including features in online publications, a list of favourite go-to journalists, meaningful engagement and improved rankings – the list goes on! To do this, we will share your brand’s success stories, new hires, new clients, charitable contributions and expert comments or opinions – all of which will get people talking.
There are many facets to digital PR which include:
- Organic PR
- Owned PR
- Paid opportunities
- Reactive opportunities
- Event marketing
- Crisis management
- And monitoring and analysing campaign success
Digital PR covers so much that most brands work alongside a PR team to help them achieve good press. That’s why our PR specialists will hold regular meetings to get a grasp on your brand’s strengths, weaknesses, opportunities and threats to make sure we know what angles to take and how to create that all-important hook that gets you noticed.
What are the benefits of Digital PR?
News online spreads quicker and faster everyday, which means if your brand has a good story to tell or innovative industry updates – your brand can make its mark and progress in becoming the industry leader.
There are many other benefits to digital PR, which include:
- Long-term relationships with audience
- Better authority online
- Improved brand awareness
- Positive brand reputation
- Impactful engagement
- Increased trust through user-generated content
- Improved SEO
- Increased interest and leads
Digital PR with Digital Ethos
Delighted to provide excellent digital PR services to all organisations in any industry throughout Birmingham, Digital Ethos welcome all brands to join our innovative PR team to get your name heard!
Wondering what our digital PR services will look like? See our journey below!
Our digital PR journey looks like this:
We learn about your business.
What are your USPs? Who are the founders? What is your mission? How did you get to where you are now? These are the types of questions our PR specialists will ask. This will help us to lay the groundwork, so we can come up with stories that’ll make your brand shine.
We craft newsworthy stories.
After pinpointing what makes your brand stand out, we will work together to find stories in your day-to-day operations. Whether you’ve expanded your team, gained a new client, or changed your internal processes to better your carbon footprint – we can create stories that will get your target audience talking. Whether we’re sending out press releases, e-shots or event and PR stunt coverage, we will direct all to industry-relevant journalists.
We develop a bespoke media database.
We have lists and lists of media contacts but our job is to create your very own list, tailored to journalists who write about and engage with your industry. Once a list is created, we regularly update it to keep it relevant with the right people and the right target audience in mind to increase pick-up rates.
We check the success.
Once we’ve written and sent off your brand’s content to a long list of industry-relevant journalists, we will then look at the success of your stories. This includes open rates of pieces as well as coverage, and we’ll keep you in the loop about how your issue has been received.
Make your brand the best it can be with digital PR in Birmingham.
Expand your brand awareness and build your domain authority with expert assistance from digital PR services in Birmingham.
Brought to you by Digital Ethos, we can create newsworthy stories, reach out to relevant journalists and help you to become the industry lead.
Offering full omni-channel services, we’re here to help with every aspect of your digital marketing – so whatever you have in mind – contact our helpful team today via telephone 0333 772 0189, or email (email@example.com) and let’s get creative!Talk to us
Latest PR work.
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.
Find out how we got this business more leads, for less ad spend.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos.From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done.Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
What else can we help with?
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
A short marketing analytics guide: What are marketing analytics and how to use them to drive growth14th September, 2022
4 reasons why video marketing is a necessity for social media8th September, 2022
Marketing to Millennials and Gen Z: How To Effectively Connect Your Brand To The Younger Generations26th August, 2022
Google’s Helpful Content Update Is Rolling Out23rd August, 2022
How PR Can Help Raise Brand Awareness For Your Business15th August, 2022
A Letter From Our CEO