PR & OUTREACH
Digital PR Agency Birmingham.
Manage your reputation and shine bright!

Our approach.
You want to know something – you search online. The same works for company news.
With your audience able to access your brand’s coverage day, night and in any location, it’s important to consider how you manage your brand’s reputation.
To ensure your reputation is seen in a positive light, your first step needs to be looking at how your company news is managed and distributed and to then gain control over it. A great way to do this is to invest in digital PR.
With an external team working as an extension of your business, you can have peace of mind knowing that your company’s reputation is in good hands and your community well informed.
No matter what industry you work in, Digital Ethos can provide you with innovative digital PR services in Birmingham.
Clients we’ve got results for.





























What is Digital PR?

Digital PR is the managing and distributing of a brand’s information online. Brands turn to PR not only for reputation management but for raised profiles, improved domain authority and trust amongst communities.
This isn’t all done in one day. Digital PR takes time to build and with it comes big rewards, including features in online publications, a list of favourite go-to journalists, meaningful engagement and improved rankings – the list goes on! To do this, we will share your brand’s success stories, new hires, new clients, charitable contributions and expert comments or opinions – all of which will get people talking.
There are many facets to digital PR which include:
- Organic PR
- Owned PR
- Paid opportunities
- Reactive opportunities
- Event marketing
- Trendspotting/newsjacking
- Crisis management
- And monitoring and analysing campaign success
Digital PR covers so much that most brands work alongside a PR team to help them achieve good press. That’s why our PR specialists will hold regular meetings to get a grasp on your brand’s strengths, weaknesses, opportunities and threats to make sure we know what angles to take and how to create that all-important hook that gets you noticed.
What are the benefits of Digital PR?
News online spreads quicker and faster everyday, which means if your brand has a good story to tell or innovative industry updates – your brand can make its mark and progress in becoming the industry leader.
There are many other benefits to digital PR, which include:
- Long-term relationships with audience
- Better authority online
- Improved brand awareness
- Positive brand reputation
- Impactful engagement
- Increased trust through user-generated content
- Improved SEO
- Increased interest and leads
Digital PR with Digital Ethos
Delighted to provide excellent digital PR services to all organisations in any industry throughout Birmingham, Digital Ethos welcome all brands to join our innovative PR team to get your name heard!
Wondering what our digital PR services will look like? See our journey below!
Our digital PR journey looks like this:
We learn about your business.
What are your USPs? Who are the founders? What is your mission? How did you get to where you are now? These are the types of questions our PR specialists will ask. This will help us to lay the groundwork, so we can come up with stories that’ll make your brand shine.
We craft newsworthy stories.
After pinpointing what makes your brand stand out, we will work together to find stories in your day-to-day operations. Whether you’ve expanded your team, gained a new client, or changed your internal processes to better your carbon footprint – we can create stories that will get your target audience talking. Whether we’re sending out press releases, e-shots or event and PR stunt coverage, we will direct all to industry-relevant journalists.
We develop a bespoke media database.
We have lists and lists of media contacts but our job is to create your very own list, tailored to journalists who write about and engage with your industry. Once a list is created, we regularly update it to keep it relevant with the right people and the right target audience in mind to increase pick-up rates.
We check the success.
Once we’ve written and sent off your brand’s content to a long list of industry-relevant journalists, we will then look at the success of your stories. This includes open rates of pieces as well as coverage, and we’ll keep you in the loop about how your issue has been received.
Make your brand the best it can be with digital PR in Birmingham.
Expand your brand awareness and build your domain authority with expert assistance from digital PR services in Birmingham.
Brought to you by Digital Ethos, we can create newsworthy stories, reach out to relevant journalists and help you to become the industry lead.
Offering full omni-channel services, we’re here to help with every aspect of your digital marketing – so whatever you have in mind – contact our helpful team today via telephone 0333 772 0189, or email (hello@digitalethos.net) and let’s get creative!
Talk to usLatest PR work.

Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

James Bushell
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.

StaffCircle
Find out how we got this business more leads, for less ad spend.
What clients say.
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.