PR & OUTREACH
Digital PR Agency Belfast.
Motivating journalists and customers to connect with your brand.

Our approach.
A solid digital PR strategy will get your brand out there amongst some serious competition. Whether you’re a startup or well-established company, you can benefit from digital PR services throughout Belfast with the help of Digital Ethos.
With years of experience within all things digital marketing, we have gathered together a strong team of PR professionals who will work alongside you as an extension of your brand. To generate newsworthy content and keep up with industry trends, we will work closely with you to discuss ideas and strategies so we’re all on the same page moving forward.
Digital PR is similar to traditional PR but it offers more flexibility. With digital PR you can target the right people at the right time, wherever they’re located. There are many more benefits that come with digital PR, including improved online visibility, quality connections with journalists, bloggers, influencers and the public, backlinks and engagement on social media.
Clients we’ve got results for.





























What is Digital PR?

The term digital PR is short for digital public relations. The purpose of PR is to manage and distribute the information surrounding your brand, ensuring it’s of interest to the industry and/or public. The information that’s shared with journalists and publications includes success stories, charitable contributions and expert comments.
As well as managing the reputation of a client, Digital PR involves many other responsibilities and opportunities too, including:
- Organic PR
- Owned PR
- Paid opportunities
- Reactive opportunities
- Event marketing
- Trendspotting/newsjacking
- Crisis management
- And monitoring and analysing campaign success
This list may seem overwhelming, especially if your brand hasn’t had any PR, but don’t worry, many organisations turn to Digital Ethos’ PR team to take the pressure off. With the help of PR specialists, you can spend more time working on the day-to-day operations and less time managing the external elements.
Using a range of expert PR tools, our team can create tailored media lists and PR campaigns to raise your brand’s awareness and spread the word about your contributions – whether that’s locally, nationally or on a trade level.
What are the benefits of digital PR?
Brand recognition.
With media coverage comes a vast readership and brand recognition. The more eyes that wander across your brand’s name the more curious the public will be – which is why it’s so important to reach out to digital PR professionals who can help you become a credible industry thought leader.
Loyal customers.
Securing customers that enjoy everything that encompasses your brand can be hard, but with digital PR you can communicate new processes, products and staff hires so that your audience can relate, follow and communicate with your brand. By being open and transparent with your following, you can build loyal customers and life-long connections.
Link equity.
If you were to go onto your brand’s favourite site and see that they’re recommending another brand, you’d trust them and be more inclined to see what all the fuss is about. The same goes in digital PR. When a publication writes about your brand, their readership is more likely to research you and check out your products or services. Link equity is a huge part of digital PR and the more quality backlinks you get, the more authoritative your site will be.
Digital PR with Digital Ethos
Digital Ethos is proud to offer digital PR services to all organisations throughout Belfast because we offer exciting, creative and innovative stories that give journalists that hook that they’re looking for.
Our digital PR journey looks like this:
Simple and effective strategies.
From our initial meeting, we will identify your brand’s strengths, weaknesses, opportunities and threats to establish what to cover and what to look out for. From here, we can then plan and discuss your PR strategy so that we can agree on how we can move your business forward and into the spotlight. At Digital Ethos, we will work closely with you because we believe that the best relationships are those that are open and communicative.
Connections with prestigious journalists.
We believe that all connections should be quality ones, which is why each brand has its own bespoke media list, which can also be tailored for specific press releases. This list is put together by our PR professionals who put lots of care and research into it to ensure that we have a great starting base when sending out your press releases to journalists. By taking the time to identify industry-specific connections, we can reap the reward of great coverage.
Real, measurable results.
Once we’ve issued out a story, we will use our bespoke PR tools to monitor and pull data from the campaign to see which journalists from which publications have interacted with your brand. From here, we will then be able to refine your media list, further target and build connections with those who have opened, clicked and published your most recent release.
Make your brand the best it can be with digital PR in Belfast.
At Digital Ethos in Belfast, we have built countless successful digital PR campaigns for a wide range of clients which means we’re always ready and raring for a new challenge. Whether your sector is brand new to us or it’s something we’re familiar with – we can help you to create real, unique stories that captivate larger readerships. If you’re at all curious about what we can offer you, get in touch with Digital Ethos today via telephone 0333 772 0189, or email hello@digitalethos.net. Don’t hesitate, we’re happy to answer any questions you may have.
Talk to usLatest PR work.

Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

James Bushell
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.

StaffCircle
Find out how we got this business more leads, for less ad spend.
What clients say.
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.