Our approach.

A solid digital PR strategy will get your brand out there amongst some serious competition. Whether you’re a startup or well-established company, you can benefit from digital PR services throughout Belfast with the help of Digital Ethos.

With years of experience within all things digital marketing, we have gathered together a strong team of PR professionals who will work alongside you as an extension of your brand. To generate newsworthy content and keep up with industry trends, we will work closely with you to discuss ideas and strategies so we’re all on the same page moving forward.

Digital PR is similar to traditional PR but it offers more flexibility. With digital PR you can target the right people at the right time, wherever they’re located. There are many more benefits that come with digital PR, including improved online visibility, quality connections with journalists, bloggers, influencers and the public, backlinks and engagement on social media.

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Clients we’ve got results for.

What is Digital PR?

The term digital PR is short for digital public relations. The purpose of PR is to manage and distribute the information surrounding your brand, ensuring it’s of interest to the industry and/or public. The information that’s shared with journalists and publications includes success stories, charitable contributions and expert comments.

As well as managing the reputation of a client, Digital PR involves many other responsibilities and opportunities too, including:

  • Organic PR
  • Owned PR
  • Paid opportunities
  • Reactive opportunities
  • Event marketing
  • Trendspotting/newsjacking
  • Crisis management
  • And monitoring and analysing campaign success

This list may seem overwhelming, especially if your brand hasn’t had any PR, but don’t worry, many organisations turn to Digital Ethos’ PR team to take the pressure off. With the help of PR specialists, you can spend more time working on the day-to-day operations and less time managing the external elements.

Using a range of expert PR tools, our team can create tailored media lists and PR campaigns to raise your brand’s awareness and spread the word about your contributions – whether that’s locally, nationally or on a trade level.

What are the benefits of digital PR?

Brand recognition.

With media coverage comes a vast readership and brand recognition. The more eyes that wander across your brand’s name the more curious the public will be – which is why it’s so important to reach out to digital PR professionals who can help you become a credible industry thought leader.

Loyal customers.

Securing customers that enjoy everything that encompasses your brand can be hard, but with digital PR you can communicate new processes, products and staff hires so that your audience can relate, follow and communicate with your brand. By being open and transparent with your following, you can build loyal customers and life-long connections.

Link equity.

If you were to go onto your brand’s favourite site and see that they’re recommending another brand, you’d trust them and be more inclined to see what all the fuss is about. The same goes in digital PR. When a publication writes about your brand, their readership is more likely to research you and check out your products or services. Link equity is a huge part of digital PR and the more quality backlinks you get, the more authoritative your site will be.

Digital PR with Digital Ethos

Digital Ethos is proud to offer digital PR services to all organisations throughout Belfast because we offer exciting, creative and innovative stories that give journalists that hook that they’re looking for.

Our digital PR journey looks like this:

Simple and effective strategies.

From our initial meeting, we will identify your brand’s strengths, weaknesses, opportunities and threats to establish what to cover and what to look out for. From here, we can then plan and discuss your PR strategy so that we can agree on how we can move your business forward and into the spotlight. At Digital Ethos, we will work closely with you because we believe that the best relationships are those that are open and communicative.

Connections with prestigious journalists.

We believe that all connections should be quality ones, which is why each brand has its own bespoke media list, which can also be tailored for specific press releases. This list is put together by our PR professionals who put lots of care and research into it to ensure that we have a great starting base when sending out your press releases to journalists. By taking the time to identify industry-specific connections, we can reap the reward of great coverage.

Real, measurable results.

Once we’ve issued out a story, we will use our bespoke PR tools to monitor and pull data from the campaign to see which journalists from which publications have interacted with your brand. From here, we will then be able to refine your media list, further target and build connections with those who have opened, clicked and published your most recent release.

Make your brand the best it can be with digital PR in Belfast.

At Digital Ethos in Belfast, we have built countless successful digital PR campaigns for a wide range of clients which means we’re always ready and raring for a new challenge. Whether your sector is brand new to us or it’s something we’re familiar with – we can help you to create real, unique stories that captivate larger readerships. If you’re at all curious about what we can offer you, get in touch with Digital Ethos today via telephone 0333 772 0189, or email hello@digitalethos.net. Don’t hesitate, we’re happy to answer any questions you may have.

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Latest PR work.

Email | PR | SEO | Social | Web Design

Crown Couriers

Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

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Earthly

Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

PPC | PR | SEO

James Bushell

From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.

What clients say.

Digital Ethos Digital Ethos Logo £-£££ 03337720189 Unit 17, Stoughton Grange, Gartree Rd, Oadby, LE2 2FB
5/5 Based on 1 Reviews
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5/ 5

Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.

Olly

Earthly

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.

Marian H

Accurist

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.

Katie Burke

Crown Couriers

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Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.

Dr Parneet Sehmi

Hermes London Dental Clinic

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.

Mark Seenan

StaffCircle

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Verified Review 5 Digital Ethos Ltd
5/ 5

They are honest, thorough, and very knowledgeable.

Sarkis Salleh

ITQ

Google
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5/ 5

They're genuinely down-to-earth, approachable, and professional.

Victoria Cooke

Billington Holdings Plc

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5/ 5

Digital Ethos are great communicators and are quick to respond to any queries.

Bella Tomlinson

2020 Media International

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5/ 5

We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

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5/ 5

The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

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Verified Review 5 Digital Ethos Ltd
5/ 5

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)

Rachel Marques

The London Preschool

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.

Matt Hall

Matt Hall Fitness

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

Intali

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

Zoe Vidigal

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Verified Review 5 Digital Ethos Ltd
5/ 5

I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

Alex Simmonds

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5/ 5

I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!

M Hayre

Affito Lettings

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5/ 5

Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.

Abhi Punj

Google

What else can we help with?

SEO.

Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.

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Web.

From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.

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PR.

Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.

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Social Media.

Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.

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Creative.

From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.

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PPC.

Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.

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Email Marketing.

Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.

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Marketing Strategy.

From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.

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CRO.

Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.

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Training.

Take your team's skills to the next level with a detailed collection of training. Perfect for beginner or advanced learners. Guaranteed to be hugely beneficial for everyone involved.

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