Turn contacts into conversions with a next level email marketing strategy.
Transformational results that prove success.
Level up your email marketing campaign with email automation, and watch your engagement skyrocket. Position yourself ahead of the competition by ensuring that each individual customer or potential customer receives a tailored email that is directly relevant to their position in the shopping pipeline. Show them that you care, while letting an automation software do all of the hard work for you.
What is Email Automation?
Email automation is also known as triggered email or behaviour-driven email. And it is exactly what it sounds like: a pre-written email that is sent to a customer or subscriber after they have completed a certain action. It is a response to their behaviour. The condition that they must fulfil can be as simple or as complex, as subtle or as in your face, as you need it to be.
Whether that is adding items to the basket and not completing the checkout process, or expressing interest in a page on your website, email automation allows you to personalise customer correspondence and work with them every step of the way to complete your goals.
If you already have an email marketing strategy, it’s highly likely that it includes some elements of email automation. And if it doesn’t, it is definitely something that you should be using.Get in Touch
Clients we’ve got results for.
How Does Email Automation Work?
When someone provides you with their contact information, their email address is automatically added to a database of customers and potential customers. This database is divided into different segments: people are grouped together using things that they have in common, so that they can then be targeted en-masse. These similarities can be almost anything – gender, age, location, or even wider areas of interest.
Once you have these distinct groupings, you can use them to your advantage – at Digital Ethos, this is where our skilfull copywriters and talented designers come in. An email campaign is designed and written for each grouping, and feels both tailored and personalised. Then, automated triggers are set up that will prompt the email to be sent once certain actions have been completed. The consumer will then receive an email that feels unique to their circumstances, but that is actually based on set conditions that they have fulfilled. The email, in theory, makes the consumer feel important or included, and prompts them to make further actions – such as a completed purchase.
Benefits Of Email Automation
Although it sounds complicated, email automation can help your business reap huge rewards – as long as you have the right tone and strategy. At Digital Ethos, we use email automation on behalf of our clients, to ensure that their customers feel valued, and receive wonderful news in their inbox – like discounts and deals. Our intelligent strategies nurture leads with targeted, personalised emails that keep customers coming back for more and moving further through the marketing tunnel.
A lot of businesses have Key Performance Indicators (KPIs) that are intended to increase customer retention, which demonstrates that it’s a really great goal to have. Having a high customer retention rate means that each of your customers is worth more, as they are making repeat purchases. An effective means of boosting your customer retention rate is by creating a solid email automation strategy. Forget mass send-outs and generic waffle! An email that directly addresses your customer, and talks about an aspect of their unique shopping experience, is likely to convince them to purchase from you again. It also establishes a relationship between you and your customers, and opens a line of communication.
Business To Customer Relationships.
The relationship between a business and its customers is hugely important, and is the reason that many use social media marketing to create a friendly face and build a veritable community around themselves. Email automation is a great way to supplement these efforts, because you are using a refined means of targeting your customers, and giving them a personalised, bespoke approach that makes them feel valuable. This is especially great for larger businesses, as the personal touch suggests that you still care about customers as individuals, rather than as a means to a profit.
Email automation has been proven to increase engagement. These emails receive significantly higher click rates, and result in more sales, because they are personal, timely and often offer value of some kind. This is extremely promising for business growth, especially if it is indicative of a wider trend – one in which you use email automation regularly, and it generates these kinds of results.
Email Automation and Digital Ethos.
Intelligent Email Marketing.
Email automation draws on real, relevant data, which means that every email is strategically calculated to have the biggest and best possible impact. At Digital Ethos we are data-driven and creative, combining cold hard facts with compelling copy to directly address the people you are trying to reach. An intelligent email marketing campaign is deliberate and effective, designed to gain results.
We pride ourselves on our transparent and honest approach to marketing. We provide all of our clients with weekly updates on their current campaign, as well as a monthly report. Both are packed with data, and contain useful comparisons to previous periods, to help you understand what we are doing, and the impact it is having. We can work with you to create these comprehensive reports and ensure we are tracking the metrics and goals that best align with your wider SMART goals.
The team at Digital Ethos has a wealth of relevant industry experience, which means we can provide you with the keen insights, best practices and cutting-edge strategies that other marketing agencies cannot beat. Your campaign will receive a dedicated account manager, devoted to your business and it’s marketing needs. They will be a direct line of open communication, and your key to unlocking the full potential of your business online.
Reach Potential Customers Like Never Before, With Email Automation.
If you’re looking for a full service digital marketing agency with genuine passion for all that they do, then look no further than Digital Ethos. Our team is dedicated, excited and eager to continue learning and growing – after all, there’s a reason we’re the UK’s fastest growing digital marketing agency.Talk to us
Latest Email Marketing work.
By addressing website behavior and improving user experience, we were able to grow traffic to the renowned watch manufacturers website whilst improving conversion rate. Do not overlook the importance of addressing page design early on, there is no point throwing water at a leaky bucket, always start by patching up those holes.
Find out how we got this business more leads, for less ad spend.
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
So, you have questions?
How do I set up email automation?
This varies according to the email automation software you are using. Luckily, our expert email marketing team are well versed in using various softwares, ensuring they are utilised to their full potential and generating the best results. It typically requires a comprehensive set-up, so that you can reap the maximum benefits.
How does automated email work?
In the simplest terms, automated emails work through careful advanced planning. You craft an email that targets a certain demographic, or a customer within a particular stage of the consumer pipeline, which can be sent at a later date. It is then sent out at a specific time, or as triggered by a specific action.
What is the use of automation in email marketing?
Email automation is all about sending great, impactful messages with minimum human intervention. They are hugely beneficial for businesses and entrepreneurs that are busy - and for agencies such as ourselves, to deliver the most effective email marketing campaigns.
What is an email trigger?
An email trigger is a pre-defined action or condition completed or met by a customer. Once it has been met, a corresponding email will arrive in their inbox.
What is the best automation software?
With so many to choose from, you shouldn’t settle for less than the best. Our preferred automation software is Mailchimp - if you’ve used it before, you’ll know why!
Can't find the answer you're looking for?
What else can we help with?
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
Email Marketing Blog.
Digital Ethos Announces Exciting Merger with Cadastra7th November, 2022
7 Black Friday Marketing Strategies To Get Ahead10th October, 2020
Which Email Marketing Metrics You Need To Track7th June, 2019
10 Essential Marketing KPIs You Should Be Tracking27th May, 2018
How to build an HTML email