MARKETING ANALYTICS
Google Tag Manager.
Understand your customers from their very first click.
Use Analytical Tools To Your Advantage
At Digital Ethos, we invest in the best analytics tools on the market so that we can provide our clients with the best possible digital marketing services for their business needs. In every avenue that we provide, from SEO to social media management, we combine cutting-edge creatives with data-driven insights.
This means that we pride ourselves in having the best tools on the market, so that our strategies are informed by data, experience and expertise, and so our clients are able to thrive online.
Using data to understand your customers and potential customers provides you with a competitive edge. We can use Google Tag Manager to take your campaigns to the next level, building them around your target audience and demographics so that they are infinitely more engaging, more efficient and more likely to smash your Key Performance Indicators (KPIs).
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What is Google Tag Manager?
Google Tag Manager (GTM) is an essential tool in our marketing arsenal.
With it, you can manage and send marketing tags on websites and apps to track valuable client actions, without making any changes to the actual code. Our team is equipped with the technical knowledge and understanding to use Google Tag Manager to its full potential, in order to create and monitor campaigns that will achieve the results you desire. Their knowledge is reinforced and updated with regular training sessions and the completion of digital certifications. This means that if you are interested in learning more about GTM, so that you can use it for yourself, we can offer bespoke training sessions designed to equip you with a practical understanding of the platform.
Seamless Integration With Google Analytics.

Google Tag Manager and Google Analytics are seamlessly integrated to provide you with keen insight into the people that visit your website or app. The two platforms complement each other, and mean that you don’t need to make changes to lines of codes. In tandem, you benefit from being able to filter the data from your tags, and to manage your goals.
Some of the goals that we track for our clients include:
- Phone calls
- Email clicks
- Contact us clicks
- Brochure downloads
These goals or events are GTM tags that are triggered by a certain action. On GA, you are then able to collect interesting data about these goals – how many you have, and insights into the people behind them.
In-Depth Insight To Customer Behaviour.
Tags deployed by Google Tag Manager provide insight into the interactions that visitors have with a landing page. This means that they can offer useful information on how individuals are using your website: which pages they go to, which links they follow, and so much more. You can begin to understand your customers and their customer journey, including their thought processes and what kind of content inspires different actions.
Insight into customer behaviour and customer journeys is incredibly important to your campaign strategy. You can use this insight as the basis of your approach, and create and optimise content according to what your customers are most likely to respond to. Just as no two businesses are the same, no two customers are the same: the shared experiences and behaviours of a targeted demographic can be reached more easily with Google Tag Manager.
Laser Sharp Strategy
Using GTM to inform your strategy is a great way to take your campaign to the next level. This is because it allows you to leverage knowledge and understanding of your customers to create a bespoke strategy that is guaranteed to generate results.
At Digital Ethos, we provide weekly updates and monthly reports so that you know how your campaigns are performing and what our next steps will be. With GTM, we can provide a keen insight into performance at the page-level. This means that we can optimise and improve individual pages so that they perform better, and benefit your website.

How Can We Help.
Ready to take your campaign to the next level? We can install Google Tag Manager, and other analytics tools, that will give you an unimpeded competitive edge. Contact us today, and never look back.
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