Google Tag Manager.
Understand your customers from their very first click.
Use Analytical Tools To Your Advantage
At Digital Ethos, we invest in the best analytics tools on the market so that we can provide our clients with the best possible digital marketing services for their business needs. In every avenue that we provide, from SEO to social media management, we combine cutting-edge creatives with data-driven insights.
This means that we pride ourselves in having the best tools on the market, so that our strategies are informed by data, experience and expertise, and so our clients are able to thrive online.
Using data to understand your customers and potential customers provides you with a competitive edge. We can use Google Tag Manager to take your campaigns to the next level, building them around your target audience and demographics so that they are infinitely more engaging, more efficient and more likely to smash your Key Performance Indicators (KPIs).Get in touch
Clients we’ve got results for.
What is Google Tag Manager?
Google Tag Manager (GTM) is an essential tool in our marketing arsenal.
With it, you can manage and send marketing tags on websites and apps to track valuable client actions, without making any changes to the actual code. Our team is equipped with the technical knowledge and understanding to use Google Tag Manager to its full potential, in order to create and monitor campaigns that will achieve the results you desire. Their knowledge is reinforced and updated with regular training sessions and the completion of digital certifications. This means that if you are interested in learning more about GTM, so that you can use it for yourself, we can offer bespoke training sessions designed to equip you with a practical understanding of the platform.
Seamless Integration With Google Analytics.
Google Tag Manager and Google Analytics are seamlessly integrated to provide you with keen insight into the people that visit your website or app. The two platforms complement each other, and mean that you don’t need to make changes to lines of codes. In tandem, you benefit from being able to filter the data from your tags, and to manage your goals.
Some of the goals that we track for our clients include:
- Phone calls
- Email clicks
- Contact us clicks
- Brochure downloads
These goals or events are GTM tags that are triggered by a certain action. On GA, you are then able to collect interesting data about these goals – how many you have, and insights into the people behind them.
In-Depth Insight To Customer Behaviour.
Tags deployed by Google Tag Manager provide insight into the interactions that visitors have with a landing page. This means that they can offer useful information on how individuals are using your website: which pages they go to, which links they follow, and so much more. You can begin to understand your customers and their customer journey, including their thought processes and what kind of content inspires different actions.
Insight into customer behaviour and customer journeys is incredibly important to your campaign strategy. You can use this insight as the basis of your approach, and create and optimise content according to what your customers are most likely to respond to. Just as no two businesses are the same, no two customers are the same: the shared experiences and behaviours of a targeted demographic can be reached more easily with Google Tag Manager.
Laser Sharp Strategy
Using GTM to inform your strategy is a great way to take your campaign to the next level. This is because it allows you to leverage knowledge and understanding of your customers to create a bespoke strategy that is guaranteed to generate results.
At Digital Ethos, we provide weekly updates and monthly reports so that you know how your campaigns are performing and what our next steps will be. With GTM, we can provide a keen insight into performance at the page-level. This means that we can optimise and improve individual pages so that they perform better, and benefit your website.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.