What is Neuromarketing?
Neuromarketing is a powerful analytical method which allows us to get a better understanding of what affects consumer behaviour through techniques derived from neuroscience. Using different tools we are able to examine the unique and sometimes subtle cues given to us by a user.
These indicate their emotional responses which can help when making decisions on different marketing elements such as web design, advertising copy and product pricing. These methods go beyond traditional market research such as questionnaires and allow us to get a deeper understanding into consumer behaviour and what will resonate best.
Having this understanding of the different aspects that influence consumer behaviour can have a huge impact on the success of your website and wider marketing strategy.
Neuromarketing can influence a number of different areas including:
- The use of colour
- Headline copy
- Design imagery
- Call to actions
- Page layout
- Animation and videography
Clients we’ve got results for.
Quantifiable User Interactions.
Neuromarketing has many different methods to determine response and interest including EEG’s (Yeah, those things used in hospitals). One widely used and respected method is eye tracking software. Eye tracking software produces a heat map based on where a user’s eyes look on a page, and it measures the duration they remain in certain areas. This knowledge is extremely useful when considering website User Experience (UX) and Conversion Rate Optimisation (CRO).
These tools inform us of the exact areas people are stopping and engaging and those where the potential customers are just skimming over. This means we can accurately identify areas of the website that need improvement as well as places to use more call to actions.
Digital Ethos have access to powerful tools which allow us to examine this type of information. This combined with our years of experience with website interfaces and users allows us to accurately analyse the data and provides you recommendations to make more informed choices.
A Powerful Combination.
A marketing strategy that consists of neuromarketing techniques, Search Engine Optimisation (SEO) and a Paid Advertising campaign (PPC) is a powerful combination. By applying the neuromarketing data to each marketing channel strategy, you’re able to maximise your opportunities, boost engagement and interest. Helping to drive results and meet your business individual objectives.
We provide measurable results to better analyse and understand what works best for your brand. Every step of the way we examine the data and report back to you on what we have discovered. This gives you all the information you need to make informed choices.
Discover The Power of Neuromarketing.
At Digital Ethos, we can help you to harness the opportunity neuromarketing provides. To find out how we can implement neuromarketing into your business and help you reach your business goals contact us today!Talk to us
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.