What is Neuromarketing?

Neuromarketing is a powerful analytical method which allows us to get a better understanding of what affects consumer behaviour through techniques derived from neuroscience. Using different tools we are able to examine the unique and sometimes subtle cues given to us by a user.

These indicate their emotional responses which can help when making decisions on different marketing elements such as web design, advertising copy and product pricing. These methods go beyond traditional market research such as questionnaires and allow us to get a deeper understanding into consumer behaviour and what will resonate best.

Having this understanding of the different aspects that influence consumer behaviour can have a huge impact on the success of your website and wider marketing strategy.

Neuromarketing can influence a number of different areas including:

  • The use of colour
  • Headline copy
  • Design imagery
  • Call to actions
  • Page layout
  • Messaging
  • Animation and videography

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Clients we’ve got results for.

Quantifiable User Interactions.

Eye Tracking.

Neuromarketing has many different methods to determine response and interest including EEG’s (Yeah, those things used in hospitals). One widely used and respected method is eye tracking software. Eye tracking software produces a heat map based on where a user’s eyes look on a page, and it measures the duration they remain in certain areas. This knowledge is extremely useful when considering website User Experience (UX) and Conversion Rate Optimisation (CRO).

These tools inform us of the exact areas people are stopping and engaging and those where the potential customers are just skimming over. This means we can accurately identify areas of the website that need improvement as well as places to use more call to actions.

Digital Ethos have access to powerful tools which allow us to examine this type of information. This combined with our years of experience with website interfaces and users allows us to accurately analyse the data and provides you recommendations to make more informed choices.

A Powerful Combination.

A marketing strategy that consists of neuromarketing techniques, Search Engine Optimisation (SEO) and a Paid Advertising campaign (PPC) is a powerful combination. By applying the neuromarketing data to each marketing channel strategy, you’re able to maximise your opportunities, boost engagement and interest. Helping to drive results and meet your business individual objectives.

Measurable Results.

We provide measurable results to better analyse and understand what works best for your brand. Every step of the way we examine the data and report back to you on what we have discovered. This gives you all the information you need to make informed choices.

Discover The Power of Neuromarketing.

At Digital Ethos, we can help you to harness the opportunity neuromarketing provides. To find out how we can implement neuromarketing into your business and help you reach your business goals contact us today!

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What clients say.

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