Supercharge your marketing by combining data.

By combining data from offline sources like Point of Sale (POS) and online channels, such as digital advertising, you can supercharge your marketing efforts equipped with the knowledge of how all of your channels are working together to bring in new conversions.

In simple terms, data integration lets you see all your data on one platform, giving you visibility of relationships and connections that you may otherwise have missed.

What is data integration?

Data Integration is the process of connecting separate data sources into a single, comparable data set.

This is usually achieved via APIs (Application Programming Interfaces), which are the elements of software which speak to each other. In essence, APIs allow data from one platform to be shared with another.

This opens up many possibilities in marketing, allowing us to see how your marketing efforts in different channels influence each other. For example, data from your POS could be coupled with data from your website to determine whether people who subscribe to your newsletter are more likely to visit your shop and make a purchase.

This offers very powerful insights and allows us to minimise resource wastage on underperforming channels. Conversely, this also shows us where there may be gaps in your marketing that need more resources to perform.

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Clients we’ve got results for.

Which platforms can share data?

Many (if not most) marketing analytics software can share data with other platforms to some degree. If the capability is not available as a direct connection, Digital Ethos can use dedicated API platforms such as Zapier, or completely custom API code to suit your data integration needs.

No two analytics platforms are the same, and the length and breadth of the data integration possibilities vary. As such, we recommend an informal chat to discuss your data integration requirements and the solutions which we can provide.

What can you do with data integration?

Some examples of data integration posibilities:

  • Pulling all of your cross-channel data into a single platform such as Google Analytics
  • Moving contacts between your CRM and email marketing platform
  • Displaying data from all of your cross-channel platforms in a visual tool such as Data Studio
  • Triggering actions on the back of events, such as sending an email to a site visitor when they abandon checkout

Let's get connected over data integration today.

Get in touch for an informal discussion about your data integration requirements and let our experts guide you to the best solution.

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