Import and analyse all of your marketing data in one place.
Supercharge your marketing by combining data.
By combining data from offline sources like Point of Sale (POS) and online channels, such as digital advertising, you can supercharge your marketing efforts equipped with the knowledge of how all of your channels are working together to bring in new conversions.
In simple terms, data integration lets you see all your data on one platform, giving you visibility of relationships and connections that you may otherwise have missed.
What is data integration?
Data Integration is the process of connecting separate data sources into a single, comparable data set.
This is usually achieved via APIs (Application Programming Interfaces), which are the elements of software which speak to each other. In essence, APIs allow data from one platform to be shared with another.
This opens up many possibilities in marketing, allowing us to see how your marketing efforts in different channels influence each other. For example, data from your POS could be coupled with data from your website to determine whether people who subscribe to your newsletter are more likely to visit your shop and make a purchase.
This offers very powerful insights and allows us to minimise resource wastage on underperforming channels. Conversely, this also shows us where there may be gaps in your marketing that need more resources to perform.Get in touch
Clients we’ve got results for.
Which platforms can share data?
No two analytics platforms are the same, and the length and breadth of the data integration possibilities vary. As such, we recommend an informal chat to discuss your data integration requirements and the solutions which we can provide.
What can you do with data integration?
Some examples of data integration posibilities:
- Pulling all of your cross-channel data into a single platform such as Google Analytics
- Moving contacts between your CRM and email marketing platform
- Displaying data from all of your cross-channel platforms in a visual tool such as Data Studio
- Triggering actions on the back of events, such as sending an email to a site visitor when they abandon checkout
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
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The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
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Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.