Google Tag Manager.
The smart and speedy way to manage your website's analytics tag.
New to Marketing Analytics?
For those new to marketing analytics, data gathered from your website can be sent to different platforms to be viewed and analysed.
This data is sent through small pieces of code called “tags” which live in the code of your website. Google Tag Manager (GTM) offers a way of running this code outside of your website, speeding up your site and letting you manage all your tags in one, easily accessible place.
What is Google Tag Manager?
Google Tag Manager is a tool forming part of the Google Suite. It was designed to provide more transparency on the use of marketing analytics tags to marketers and developers. By removing the need to edit a website’s source code, tag management can be controlled by marketers, without the need for developer involvement.
Google Tag Manager works on a simple If This Then That (IFTT) model, which allows the use of customisable triggers to control when a tag is fired. This offers more flexibility and control of the usage of marketing tags on your website.
For example, if a user clicks your email address, GTM could fire the tag which sends an “email click” event to Google Analytics.Get in touch
Clients we’ve got results for.
What are the benefits of Google Tag Manager?
The main benefit of Google Tag Manager is removing the need of a developer’s time when managing the marketing tags on your site. This allows for faster implementation and less resource wastage on development time.
Alongside this, running your tags through an external platform actually speeds up your website by minimising the amount of code which needs to run each time a web page loads. The knock on effect is a better user experience and a faster site, which Google considers a ranking factor, helping you with your Search Engine Optimisation (SEO) Essentially, a faster site will rank better than its competitors if all other factors were the same.
Is Google Tag Manager easy to install on your website?
Google Tag Manager functions through the installation of a tag of its own. This snippet of code is added to the template for every page on your website, allowing GTM to trigger tags for other marketing analytics platforms, such as Linkedin Insights or a Facebook Pixel.
As such, the installation is quite simple, manageable by developers and technically adept marketers, such as the experts at Digital Ethos.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.