hello@digitalethos.net
0333 772 0189MARKETING ANALYTICS
Marketing Analytics Agency.
All the metrics you need to supercharge your online marketing.
All the marketing spend in the world won’t move the needle if you can’t figure out which of your online channels are performing.
Marketing analytics are absolutely essential, whether you are running a multi-million pound ad campaign, or just have a small business website. With a wide range of tools and techniques at our disposal, Digital Ethos are experienced in providing actionable insights and unbeatable strategies through the use of extensive marketing analytics.
What is marketing analytics?
When your prospects interact with your business online, whether via the website, or through external advertising, that interaction can be recorded. Using tools such as Google Analytics, Moz, SEMrush and native advertising platforms, we can view and manipulate this data.
Armed with the wealth of information that these analytics platforms provide, we can make informed decisions about your digital strategy. For example, maybe your data shows that it is mostly 18-25 year old men which visit your website. If so, perhaps the tone of voice and content on your site needs to be reviewed to ensure you are speaking the language of that audience.
SEO strategies are won or lost on the collection and interpretation of your marketing analytics.
Get in touchClients we’ve got results for.
What is marketing analytics software and what is it used for?
Marketing analytics software are usually online-based platforms which collect, display and analyse metrics from your online channels.
If you run digital advertising campaigns, most advertising platforms, such as Google Ads and Facebook Ads Manager will have analytics built-in. This will show you how your campaigns are performing and give an indication of who is interacting with them.
Third-party analytics are standalone platforms like Google Analytics, which pull in data from multiple channels (including advertising platforms) to give you a more granular view of all of your online presence in a single place.
Digital Ethos use a combination of these different platforms to truly understand where you currently stand and the best routes to get your business to where it wants to be.
Are marketing analytics easy to install on your website?
Marketing analytics generally work through the use of “tags”, which are small pieces of code that live in your website’s source code. This code sends data from your website to analytics platforms where it can be viewed and manipulated.
Digital Ethos prefer the use of Google Tag Manager (GTM) to install and manage any analytics tags which are on your website. GTM keeps all your code tags in one easily managed space. This speeds up your website, reduces development time and resources and helps us to keep tabs of which tags are active on your site at any given time.
If for some reason GTM is not an option, the team at Digital Ethos are experienced with a wide variety of website Content Management Systems (CMS) and server-side files and will be able to install tracking with no disruption to your site’s uptime.
Can offline data be merged with online marketing analytics?
Yes! It does depend on the type of data you want to import, and the platform where it is coming from, but generally it is possible to upload offline metrics into online tracking platforms.
This means you can see Point Of Sale (POS) data alongside your online advertising channels, giving an indication of which channels are providing the most Return On Investment (ROI). Armed with this knowledge, we can divert your marketing resources to wherever they are having the most impact.
Supercharge your online marketing today with integrated marketing analytics.
Contact us today about installing marketing analytics for your business and start gathering the data to power the future growth of your business.
Talk to usWhat clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Olly
Earthly
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
Marian H
Accurist
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Crown Couriers
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Hermes London Dental Clinic
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StaffCircle
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ITQ
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Billington Holdings Plc
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2020 Media International
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The London Preschool
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Matt Hall Fitness
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Intali
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Zoe Vidigal
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Alex Simmonds
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Affito Lettings
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Abhi Punj
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