All the marketing spend in the world won’t move the needle if you can’t figure out which of your online channels are performing.

Marketing analytics are absolutely essential, whether you are running a multi-million pound ad campaign, or just have a small business website. With a wide range of tools and techniques at our disposal, Digital Ethos are experienced in providing actionable insights and unbeatable strategies through the use of extensive marketing analytics.

What is marketing analytics?

When your prospects interact with your business online, whether via the website, or through external advertising, that interaction can be recorded. Using tools such as Google Analytics, Moz, SEMrush and native advertising platforms, we can view and manipulate this data.

Armed with the wealth of information that these analytics platforms provide, we can make informed decisions about your digital strategy. For example, maybe your data shows that it is mostly 18-25 year old men which visit your website. If so, perhaps the tone of voice and content on your site needs to be reviewed to ensure you are speaking the language of that audience.

SEO strategies are won or lost on the collection and interpretation of your marketing analytics.

Get in touch

Clients we’ve got results for.

What is marketing analytics software and what is it used for?

Marketing analytics software are usually online-based platforms which collect, display and analyse metrics from your online channels.

If you run digital advertising campaigns, most advertising platforms, such as Google Ads and Facebook Ads Manager will have analytics built-in. This will show you how your campaigns are performing and give an indication of who is interacting with them.

Third-party analytics are standalone platforms like Google Analytics, which pull in data from multiple channels (including advertising platforms) to give you a more granular view of all of your online presence in a single place.

Digital Ethos use a combination of these different platforms to truly understand where you currently stand and the best routes to get your business to where it wants to be.

Are marketing analytics easy to install on your website?

Marketing analytics generally work through the use of “tags”, which are small pieces of code that live in your website’s source code. This code sends data from your website to analytics platforms where it can be viewed and manipulated.

Digital Ethos prefer the use of Google Tag Manager (GTM) to install and manage any analytics tags which are on your website. GTM keeps all your code tags in one easily managed space. This speeds up your website, reduces development time and resources and helps us to keep tabs of which tags are active on your site at any given time.

If for some reason GTM is not an option, the team at Digital Ethos are experienced with a wide variety of website Content Management Systems (CMS) and server-side files and will be able to install tracking with no disruption to your site’s uptime.

Can offline data be merged with online marketing analytics?

Yes! It does depend on the type of data you want to import, and the platform where it is coming from, but generally it is possible to upload offline metrics into online tracking platforms.

This means you can see Point Of Sale (POS) data alongside your online advertising channels, giving an indication of which channels are providing the most Return On Investment (ROI). Armed with this knowledge, we can divert your marketing resources to wherever they are having the most impact.

Supercharge your online marketing today with integrated marketing analytics.

Contact us today about installing marketing analytics for your business and start gathering the data to power the future growth of your business.

Talk to us

What clients say.

Digital Ethos Digital Ethos Logo £-£££ 03337720189 Unit 17, Stoughton Grange, Gartree Rd, Oadby, LE2 2FB
5/5 Based on 1 Reviews
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.

Olly

Earthly

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.

Marian H

Accurist

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.

Katie Burke

Crown Couriers

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.

Dr Parneet Sehmi

Hermes London Dental Clinic

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.

Mark Seenan

StaffCircle

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They are honest, thorough, and very knowledgeable.

Sarkis Salleh

ITQ

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They're genuinely down-to-earth, approachable, and professional.

Victoria Cooke

Billington Holdings Plc

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are great communicators and are quick to respond to any queries.

Bella Tomlinson

2020 Media International

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)

Rachel Marques

The London Preschool

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.

Matt Hall

Matt Hall Fitness

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

Intali

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

Zoe Vidigal

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

Alex Simmonds

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!

M Hayre

Affito Lettings

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.

Abhi Punj

Google

Start getting ahead online.

Talk to us

Copyright 2021 Digital Ethos

Registered Company Number - 8671105 | VAT Number - 222 8258 18