PR & OUTREACH
Digital PR Agency Aberdeen.
Position your brand front and centre!
If your brand is based in Aberdeen and you’re looking to position your company front and centre, then go no further than Digital Ethos. We’re here to provide you with refreshing and exciting digital PR services that’ll get your brand under the noses of the right people, resulting in the coverage you deserve.
Digital Ethos is proud to offer fully-fledged digital marketing services to businesses of all sizes throughout Aberdeen and beyond! From Digital PR to videography, we have experts ready and raring to take your brand to the highest heights.
When building successful digital PR campaigns, it’s pivotal to get insight into what’s new with your brand. Whether you’ve hired someone new, working with a charity or enhancing products and processes – we want to know!
Digital PR works best when we work closely with your brand, it helps to understand and create captivating stories that’ll hook journalists and readers alike.
Clients we’ve got results for.
PR is more than just telling a story
We generate ideas.
To ensure each story has purpose, we will collaborate with you to ensure that the ideas we generate have meaning and are of interest to the press and their readership. Ideas can include what’s new with your brand, calendar events and topical thought leadership pieces.
We build a media list.
Tell us your dream publications and we’ll add them to your bespoke media list. Your list will be targeted at a range of trade, national and regional publications, and we’ll update it regularly to maximise pickup and coverage. Once we’ve sent out your stories to the right people at the right time, we can see which contacts have engaged with it and from there we can build a bigger list.
We monitor success.
Once your press release has been issued, we will monitor its success. Whether your story has been opened, clicked or published, we’ll share this with you so you can see for yourself where the interest lies. From this data, we’re then able to retarget and enhance your media list further, ensuring future stories have further reach and a wider distribution.
What is Digital PR?
The term digital PR is short for digital public relations. The purpose of PR is to manage and distribute the information surrounding your brand, ensuring it’s of interest to the industry and/or public. The information that’s shared with journalists and publications includes success stories, charitable contributions and expert comments.
As well as managing the reputation of a client, Digital PR involves many other responsibilities and opportunities too, including:
- Organic PR
- Owned PR
- Paid opportunities
- Reactive opportunities
- Event marketing
- Crisis management
- And monitoring and analysing campaign success
This list may seem overwhelming, especially if your brand hasn’t had any PR, but don’t worry, many organisations turn to Digital Ethos’ PR team to take the pressure off. With the help of PR specialists, you can spend more time working on the day-to-day operations and less time managing the external elements.
Using a range of expert PR tools, our team can create tailored media lists and PR campaigns to raise your brand’s awareness and spread the word about your contributions – whether that’s locally, nationally or on a trade level.
What are the benefits of Digital PR?
Communication today is largely online, which is why traditional PR has evolved into digital PR. Digital PR helps to spread the news quicker, faster and more effectively than ever before. And it’s this shift that means we’re now able to showcase your brand’s story and its journey with a bigger and better audience, as we’re not limited by time and location online.
Like the sound of that? Here are even more benefits of digital PR:
- Makes long-term relationships with audience
- Builds authority online
- Improves brand awareness
- Positive brand reputation
- Meaningful engagement
- Increases trust through user-generated content
- Improved SEO
- Results in more interest and leads
How we do it
Our digital PR journey looks like this:
Build trusting relationships with journalists.
Not only do we build a bespoke media list to target when we have a hot story ready to issue, but we spend time getting to know industry-specific journalists, ensuring we’re their first choice. This gives us a great opportunity to build brand awareness and back links too!
Work closely with your social media campaign.
Digital PR and social marketing go hand in hand, they can bolster each other to maximise outreach and it helps us to get in touch with new media contacts and journalists too. That’s why we offer omni-channel marketing services – so you can get excellence all in one place.
Manage your brand’s reputation.
In the digital age news spreads fast, which is why it’s important to manage your brand’s reputation, ensuring everyone who researches your business sees it in a good light. By sharing your contribution to charities and most recent brand activities, you can always be looking good, front and centre!
Engage your audience.
We find new and creative angles to ensure that the press and their readership gain something from your stories. Whether your brand is bringing something new to the industry or you have an expert comment to share on a trending topic – we’ll create something that resonates with your audience.
Generate results and leads.
After issuing out your brand’s latest story or thought leadership piece, we will continue to monitor its traction by checking our top PR tools that offer insights into journalists that have interacted with your story. Checking results and leads is vital, and using this data we’re then able to better target in future.
Make your brand the best it can be with digital PR in Aberdeen.
Our ethos is to make sure that we work closely with you so that we can deliver measurable results that reflect your brand and purpose. What are you waiting for? Contact us today via telephone 0333 772 0189, or email email@example.com and let’s help you on your journey to success!Talk to us
Latest PR work.
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.
Find out how we got this business more leads, for less ad spend.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos.From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done.Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
What else can we help with?
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
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