PAID MARKETING AGENCY
PPC Agency Aberdeen.
Propelling your business to the top
of search engine results pages.
Our approach to PPC revolves around unearthing key insights and efficient account optimisation, to generate you results.
What is PPC marketing?
Pay-Per-Click (PPC) marketing is one of the many digital marketing services that we offer here at Digital Ethos. Businesses bid to place their brand, product, or service (in the form of an ad) on search engine results pages. The ad targets specific keywords or behaviors, which means the campaign can be tailored to ensure the ad is seen by your exact target audience.
PPC is an immediate and effective way to drive targeted traffic to your website. It puts your brand in front of people who might not usually be able to find you and can generate instant results.
Alongside marketing on search engines, as a leading PPC agency in Aberdeen and the UK, we also work with social media pay-per-click campaigns. Our team will target user groups based on your own target audience and create paid advertisements on the most popular social media platforms including Facebook, Instagram, Youtube, Linkedin, Snapchat and TikTok to promote your business, products, or services.Get in Touch
Aberdeen PPC agency Digital Ethos has a proven track record in delivering effective PPC campaigns to a variety of clients worldwide. Our pay-per-click advertising services can shoot your business up the results pages, putting your brand directly in front of those searching for a product or service that you offer. Our PPC management team will take your existing and potential keywords into consideration, carefully structuring a pay-per-click campaign that creates maximum exposure for your brand.
Running alongside your SEO campaign, PPC is a fantastic way to achieve immediate results whilst your SEO slowly moves you up the rankings. It delivers visitors, generates leads, and gives incredible amounts of data to help you target the ideal customer.
We have years of experience in implementing and managing PPC campaigns that are beautifully steam-lined and efficient so you know that your budget is providing the highest return on investment possible.
Clients we’ve got results for.
With the extensive amount of knowledge Google has on it’s users, Pay-Per-Click (PPC) is without doubt the most targeted form of advertising in the world today. You can target customers, suited to your ideal demographic, to ensure that those who visit your site are your ideal customer type and that they’re ready to buy.
We help you understand your customer demographic, and then refine your campaign to further enhance the conversion rate. We use industry leading tools to provide you with the information you need to make informed decisions every step of the way.
Get your FREE PPC video audit.
Share with us your ads account and we’ll review it for free. Our video walkthrough is a great first step in optimising your ad campaign.Get your FREE Audit
PPC management services in Aberdeen
Digital Ethos provides Aberdeen digital marketing services – including PPC management. As a leading Aberdeen PPC agency, we’ll save you time and money. But most importantly, deliver you more leads and sales.
Our PPC campaigns will always enhance your online strategy. Additionally, ensuring your pay-per-click campaigns complement any of your SEO campaigns, Social Media Marketing, and Digital PR strategies to achieve optimum results.
From deep PPC knowledge to conversion-focused design, we combine all of our skills to grow your profitability. Establishing quick wins alongside long-term strategies, we create a profit-rich environment to help scale your business to new heights.
Pay-Per-Click (PPC) advertising.
What does PPC mean?
Pay-Per-Click (PPC) advertising is also known as search engine marketing, paid search, or sponsored search.
Paid advertising can take many forms, including search, display, video and remarketing adverts. It’s brilliant for businesses requiring immediate visibility and instant lead generation.
Want to build brand awareness, generate leads, increase brand exposure? You’re in the right place!
See faster results.
Our paid search (PPC) offering is more than just getting your ads on Google Ads (Adwords), Bing, LinkedIn or Facebook.
Not only do we tailor and execute a strategy to aide your business goals and generate leads, we deliver transparent reporting on a monthly basis.
Your dedicated account manager makes campaign & budget management easy. We monitor and adjust your campaigns as necessary depending on the data and results to improve efficiency and ensure that you’re always maximising your budget. This is the key to running a successful PPC campaign! Let us do all the hard work and deliver you high quality business leads.Get in touch
Google Ads Management.
Google Ads is the most widely used PPC tool in the world. We offer a range of packages to suit different budgets in different industries. Your dedicated account manager will look after everything, from account set-up & conversion tracking to bid adjustments & landing page creation.
Google Ads Training.
Whether you’re a young professional looking to further your career in the digital space or an organisation looking to up-skill your digital team, our PPC training has you covered. We offer two types of courses that are completely bespoke to your needs.
Google Ad Grants.
Through “Adgrant”, a charity initiative started by Google themselves, we can help you to secure thousands of pounds worth of credit to spend on Pay-Per-Click marketing! Check out if you’re eligible here.
Tested & trusted processes to boost conversions.
Pay-Per-Click (PPC) is an immediate and effective way to drive targeted traffic to your website and a great way to get in front of people who may not have otherwise found you. In fact, we frequently see non-branded paid searches as one of the first interactions within the buying process, and when set up by people who understand your target audience, it is often times the last interaction as well.
The perfect companion to your SEO campaign, Pay Per Click advertising helps you to increase the traffic to your website, generate more leads, and convert a greater number of those leads to sales.
As a highly skilled and experienced PPC agency, we can design and implement Pay Per Click campaigns that will complement and enhance your digital marketing strategy – working alongside SEO campaigns, Social Media Marketing tactics, and your Digital PR strategy to achieve the optimum results.
Since we became a Google Partner in 2010, pay per click (PPC) has evolved. PPC management has moved on from being a mostly keyword targeted service into a complex process incorporating; retargeting, shopping, video ads, mobile apps and social media advertising.
PPC Tools we use.
How we do it.
Before we start your PPC journey, we want to meet your team and understand everything about your business, mission and objectives. PPC is based all around targeted campaigns so we need to learn exactly who you want to reach out to in order to tailor a successful PPC campaign for your business. You will be assigned a dedicated PPC account manager who will always be on hand to provide any PPC support or information you need.
Implementing your campaign.
Once we have established your KPIs, we’ll begin creating your PPC campaigns (this could be through search engines and/or social media). Your account manager will talk you through everything you need to know, explaining any developments and consistently monitoring performances.
We want you to be completely in the loop with your campaign, so we’ll provide you with regular reports. Your PPC reports will break down every aspect of the campaign, and its ongoing success. At Digital Ethos, we strive for perfection every time, so we will always be looking for new ways to improve the campaigns and drive even bigger results.
Latest PPC work.
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
Well established in the USA, it was time to tap into the UK market with a .co.uk version of the website. We scaled their SEO & PPC campaigns from the ground up, tripling their leads in just 4 weeks!
Johns & Co
Innovative London estate agency JOHNS&CO approached Digital Ethos to gain more dominant rankings in local areas across London whilst building a strong organic growth strategy. Read on to discover how this strategy led a 31% increase in website traffic.
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
What else can we help with?
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
Maximising Your LinkedIn Advertising Potential: Tips and Tricks Copy1st June, 2023
The Importance of Pride Month in Marketing: How to Create Inclusive Campaigns15th May, 2023
Google’s May Search Ranking Update: What You Need to Know [Updated]10th May, 2023
Feature: Want to be a Technical SEO Consultant? Here are Tips to Get You Started18th April, 2023
How To Connect Your Brand With The Right Digital Influencers12th April, 2023
Our Favourite 2023 April Fools’ Day Campaigns and the Power of PR Stunts for Brands