Where do we start?

Well, it all starts with your free website audit. It’s this “deep dive” that gives us the technical analysis we need to determine your websites SEO health.

We use industry-leading analytical tools that mine the data from your website allowing our SEO specialists to produce a checklist against our proven SEO Blueprint.

Our technical specialists then take this checklist and begin work on your website to ensure your website is reliable, visible, relevant and penalty-free whilst maintaining a user-friendly design.

Free Site Audit

The foundation for a successful SEO campaign always begins at home. Firstly, Google needs a platform that allows it to crawl and index your website efficiently. But how do you know if your website is conductive to allowing this necessary practise? Well, that’s where the free site audit comes in hand…

We use software that essentially acts like a Google rankings robot, to scan over your website which provides data for us to analyse. This is essentially the same data that Google receives to determine how and where to rank your site.

We then take this data, and formulate step by step instructions in order to “iron out the creases” and rid your website of any technical deficiencies that are holding it back.

Site Structure

Quite frequently, off the back of the Free Site audit we can see that your website’s technical structure is a large part of what’s holding you back in the rankings. This is because the site doesn’t freely allow Google to crawl and index it accordingly.

Below you can see a video produced by Google explaining how this works. Bare in mind it was produced in 2010 so isn’t completely up to date, but it still give a good outline of how Google crawls your site to determine if it contains the information it’s users are searching for: Watch it here >

Google’s algorithm essentially rewards you for having a website that is well constructed from a navigation perspective. If your website’s sitemaps are laid out neatly like a family tree, Google can then easily scan your entire website to determine if the original page is relevant to what is being searched for. Studying the architecture of the website and ensuring pages are linked together in a way Google approves will allow us to significantly boost your rankings.

Penalty Avoidance

Even once your website is structured perfectly, Google can still penalise you for seemingly innocuous errors within your website. These errors can be notoriously hard to diagnose & fix, leaving you helpless as your search terms drop in the rankings.

And that’s where the professionals come in. Having conducted thousands of site audits & SEO campaigns, our technical team are adapt in spotting these types of errors that would usually hold you back. This could range from anything from duplicated content, to your website not being mobile friendly. We’ll help you guarantee your website from penalisation ensuring nothing is in your way when climbing the web!