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Digital Ethos’ proven SEO Services will grow your Business and Increase your websites online exposure.
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We have years of experience with some of the world’s biggest brands. We can help put you on the map or keep your digital rivals at bay.
Unlike paid media, SEO can’t be bought. But it can be earned – and we can earn it for you. At Digital Ethos, SEO is in our DNA. We live, sleep & dream it! We take immense pride in our ability to improve & maintain our customer’s rankings which have formed the backbone of our success in recent years.
For a successful National SEO campaign, a holistic approach must be taken. Brand visibility, shareable content, PR & blogger outreach are the cornerstones of establishing trust with your target market. Our experts at Digital Ethos are perfectly positioned to provide you with the full monty, allowing you to sit back in the assurance that we’ve got everything covered!
All of our SEO projects begin with a full and thorough site audit, detailing all of the site’s issues which allows us to formulate a tangible strategy for improving your website’s SEO health. Once we have this “SEO Checklist”, we can then work with you to tick the boxes and improve your website from a technical & content perspective and start climbing the rankings!
Your SEO ranking is only relative to those whom you’re competing against. As part of every National SEO campaign, we conduct competitor analysis (link to competitor analysis page) to establish your rival’s strengths & weaknesses in their SEO campaign. Understanding the competitions game-plan is key to moving ahead and staying ahead!
Our digital experts will work their magic to ensure your site is perfectly optimised from an SEO standpoint. This is arguably the most important factor in a strong campaign, and it’s where we feel we separate ourselves from the rest. Once the website is healthy, we can then add the meat to the bones and put you in a prime position for SEO success!
We can create engaging SEO content from scratch, or advise your staff on writing such content themselves. This can come in the form industry relevant blogs & articles that not only reverberate around the web, but establish strong rankings on search engine result pages.
If you’re providing National services, it’s important that your brand is recognised & trusted. Our design & PR teams are perfectly positioned to deliver your brand to the world in a meaningful & impactful way that solidifies your status online.
With a strong SEO campaign, the increased exposure to your website is likely to significantly increase your bottom line and prove a strong return on investment. Your competitors are doing it, make sure you’re not left behind.
Kasho Scissors is an elite hairdressing brand, they had some experience selling online via affiliate partners but had never had their own online direct shop and need design, development and marketing support in order to get the online business off the ground.
After creating a go-to-market strategy document, we outline designs for the new website and proceeded with the website build.
We then proceeded with the on-page optimisation (SEO) optimising the content and product pages.
Google Shopping – creating national Google Shopping campaign to include all products in their online inventory.
PPC – Creating a search campaign for each of their products
“Working in E-Commerce obviously means our google rankings and general online presence are directly intertwined with the success of our business. Having previously underperformed in this area it was important for us to address this to allow our business to thrive. it was at this crucial point in our journey when we began our relationship with digital ethos just over 12 months ago.
Immediately we saw how Digital Ethos work differently to other online agencies we have worked with, and were impressed how the conversations focused on our business growth and the strategies we had been employing to execute our goals. This allowed us to communicate our intentions in a language we understood, providing Digital Ethos with the platform they needed to convert our intentions in to a clear digital marketing strategy.
It was this holistic, consultative approach that allowed us to clearly understand where we were at what needed to be done to dominate the market space. It was clear to see that this was an area that was crucial in our journey to become the market leaders in the UK.
We worked with Digital Ethos in creating a brand-new website alongside a complete digital marketing campaign. This included everything from Search Engine Optimisation (SEO) to Pay-Per-Click Advertising (PPC) & Digital PR. Having finally built a website & brand that matched the quality of our scissors, it wasn’t long before the three-speared strategy started paying dividends.
By the end of year one of working with DE, we have seen a 200% YOY growth in turnover as a direct impact of our growth of organic and paid-for online presence. We are seeing strong ranking growth for over 100 industry related keywords, and are achieving a £20 cost per conversion on our PPC campaign. In an industry whereby premium scissors sell in the region between £500 – £1500, the return on investment is clear to see!
In summary, working with Digital Ethos has been a genuine pleasure and key to the incredible growth we have experienced in the competitive world of e-commerce. If you’re looking to work with an agency that deliver on their promises then I couldn’t recommend anyone higher.”
BENJAMIN SHIPMAN – The Hair Movement
Benjamin is the marketing director and co-founder of The Hair Movement, a haircare company which offers brands with an edge to the professional market, including KASHO, Kebelo, Eva Professional and Made For The Blade.