Search Engine Optimisation Designed to Drive New Revenue to Your Online Shop.

Why is SEO important to my e-commerce business? In the world of ecommerce, your website is the equivalent of a high-street shop front whereby location is everything. If your potential customers can’t find you, it’s likely you’re losing customers to your rivals who can be found.

At Digital Ethos, we take a holistic approach to your ecommerce SEO campaign and not only ensure you can be reached, but making sure that your user experience is optimised for a pleasurable buying experience. Users are far more likely to come back for repeat purchases when the user experience is great.

Stand Out Amongst Thousands of Products

No matter what your KPI’s are for the future, our eCommerce solutions are tailored to meet your objectives. We offer a tried and trusted ecommerce SEO checklist to see where you can improve. Our eCommerce solutions are built with mobile in mind, over 80% of potential customers are now using mobile to make buying decisions before purchasing.

We’ve delivered many successful eCommerce SEO campaigns that have been results-driven, increasing revenue and revolutionising their users online experience.

Technical Audit & Optimisation

We will conduct a full eCommerce site audit to understand where your website is under-performing from both a technical & user experience perspective. The layout of an online store is just as important as the products!

Product and
Category Optimisation

Once we’ve understood your SEO objectives, data and sales copy really come into play! Optimised pages, categories and products are essential for helping the customer find their way round your store.

Conversion Rate
Optimisation

Using heat map tracking & Google Analytics we work to understand the customer journey from a User Experience perspective. We identify opportunities to implement conversion rate optimisation and therefore increase online conversions and make the sales funnel a smoother process.

Keyword Research

It’s important to expand on a lot of your product pages and category pages. It’s no secret that long tail phrases are generally less competitive and also signal higher buying intent. We’ll look at sites like Amazon to see suggested searches to find trends to capitalise on. We select keywords based on search volume, the level of competition and the level of purchase intent.

Content Audit

We’ll look at your website’s product descriptions to identify duplicate content. Having the same product descriptions as another store that sells the same products leads to a low quality signal to the search engines and confuses Google on which content is more relevant.

User Experience

User experience starts when the customer first hears about your business, but when the rubber hits the road is when they reach your online store. Factors like page speed play a big factor in the overall eCommerce site experience, as well as buy button placement and of course customer flow as they move around your website.