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Understanding the why.
Why are our competitors ahead of us in the SEO rankings for a particular keyword? Well, that’s the million-dollar question. Having a strong SEO strategy to improve the keyword rankings on your own website is one thing, however, your ranking will only improve if your strategy is superior to your competitors.
This is crucial to understanding the task you have at hand in gaining an advantage and moving up the SEO ladder. If your competitors have relatively weak SEO campaigns this means the time spent on improving your rankings is significantly reduced, on the other hand, if they have their house in order, it is likely that you’ll have to change your expectations from a budget and timeline perspective to achieve your desired results.
As part of any new SEO Campaign, Digital Ethos conduct competitor analysis to help in formulating a tangible game-plan to ensure everyone is moving in the same direction. Setting realistic expectations is key to what we do, and we believe that communicating with you the task at hand is key to establishing a relationship based on shared goals & more importantly, trust.
How We Do It
FULL SITE AUDIT
The first step of a competitor analysis starts at home. We will conduct a comprehensive site audit of your website to understand the weaknesses of your current SEO campaign and your website in general. This comprehensive audit looks at all of the technical areas of your campaign that are conductive to producing strong rankings on Google; from the coding of your website through to the content that you deliver.
COMPETITOR SITE AUDIT
We then use untraceable IP disguising software to mine information from your competitor’s website & their Google campaigns. This means your competitors will be non the wiser as to the fact you’re looking under the hood of their car. This allows us to establish their campaign weaknesses allowing us to establish low hanging fruit for quick wins. We will analyse a broad range of your competitors who are ranking above you for the various keywords you’re hoping to achieve a higher ranking with.
REVIEW AND ROADMAP
Once the audits are completed on both sides of the fence, our SEO experts will analyse the findings with a fine-tooth comb and decode them to make sense of the data. Once the data has been decoded, we’re then in a position to conduct a full SEO roadmap establishing short, medium & long-term goals. These goals will have tangible milestones in place to provide a “tick box” guiding us to SEO success. As the milestones are ticked off the list, this is where you can expect to see your business climb above your rivals!
Benefits of Competitor Analysis
MOVE AHEAD OF THE COMPETITON
Your rankings are only relative to those who are in front of/ behind you. Understanding the weaknesses in your competitor’s campaigns allows you to formulate a clear plan of how to move ahead.
Gaining knowledge of the relative strength of your competitor’s campaign allows you to set more realistic expectations regarding timescales & the budget required to climb the rankings.
Thorough and regular competitor analysis will give you the peace of mind knowing your SEO campaign is gaining traction in the rankings, and once you’re ahead will allow you to keep an eye on the progress of your rivals to allow you to stay on top.