What SEO looks like in 2018

SEO in 2018

The fast-paced nature of the digital world means technology and search behaviour is constantly changing and evolving at an unprecedented rate. With more businesses online than ever before, it’s vital that businesses of all shapes and sizes implement effective online marketing campaigns that not only maximise engagement, conversion rates and traffic but also give you the best chance of being seen. And this starts with SEO in 2018.

Search Engine Optimisation is all about implementing a number of different SEO tactics to give you the best chance of being found through ranking highly on Google.

2018 looks to be an exciting year for SEO, as search engines have announced plans to improve the quality of search results in a bid to help businesses stay one step ahead of the game and maximise exposure opportunities.

We’ve created a helpful guide outlining what SEO looks like in 2018.

Structured Data

Structured data is a great way of improving your ranking on Google by using specific vocabulary that works by telling search engines how to interpret content.

From knowledge graph panels through to rich snippets, there are lots of ways that you can enhance your search listings by utilising this tactic.

Search Dominance

Google is still recognised in all corners of the globe as the search engine that generates the most referrals and search results, with more people than ever before using this influential search engine.

With this in mind, Google has become at the heart of many online marketing campaigns, especially if one of your main objectives is to attract traffic to your site. So you heard it here first, 2018 is all about Google!

SERP Features

Despite being introduced a couple of years ago, SERP features are just starting to present more opportunities than ever before when it comes to Google ranking, especially when it comes to targeting rich results.

So if you haven’t embraced SERP features already, make sure they are on your radar.

Google as a suggestion engine

Google has always remained one step ahead of the competition when it comes to achieving outstanding search results.

And as a result, personalisation has continued to improve to an extent that when users search for a particular topic, results differ across different devices in order to accommodate user’s own personal needs.

This is a trend that is set to improve even further in 2018, as Google will continue to favour personalisation. With this in mind quality content and links are more important than ever before.

At the same time, all online marketers should recognise the value of capturing user’s attention early by implementing strategies that centre around the idea of keywords segmented by conversion point. To achieve optimum SEO results in 2018, experts have stated that you should look no further than our own Impression website to see your strategy in action.

To find out more about Online Marketing Campaigns call Digital Ethos on 0330 404 5422 or email hello@digitalethos.net