Sophie Rizan is a Search Engine Optimisation (SEO) and Content Consultant here at Digital Ethos, a full-service SEO, website design and digital marketing agency. We provide best-in-class solutions, backed by extensive experience in creating digital marketing and web design.
We quizzed Sophie on what a typical day looks like for her as well as her favourite tools to get her tasks done and her vision for the agency.
Don’t fancy reading it all? Skip to your favourite bit!
Sophie’s Typical Day at Digital Ethos
Please describe your job. What do you do?
As an SEO and Content Consultant, I work with a wide range of clients from many different industries on their onsite and offsite SEO. A large part of my job is also starting up and on-boarding new clients, building relationships and explaining our processes to them.
Where abouts do you sit in the organisation and who do you report to?
I currently report to Luke Tobin, who is the Commercial Director of Digital Ethos, but we have hired a new Digital Marketing Manager, who I will report to when he starts. In terms of my campaigns, I manage them personally and also have regular touch points with clients directly.
What kind of skills do you need to be effective in your role?
Creativity is definitely needed to be effective in my role as well as good written English because I write a lot of content. Finally, organisational skills are crucial as there are lots of different clients to manage with lots of projects and tasks to keep on top of.
Tell us about a typical working day…
Where do I start! It’s super varied all the time. Some days I’ll spend about 5 hours on 1 client working on a huge piece of content for them, or it could be a couple of hours doing smaller ad-hoc tasks for multiple clients, such as onboarding, getting them set up on our tools and touching base with them throughout the week.
What do you love about your job? What sucks?
What I love about my job is working on a variety of clients that belong to different industries and becoming an expert in that area. I have clients in dentistry, property management, travel and lots more and I love learning about their different passions.
What sucks is when clients don’t fully understand what we do or sometimes the value behind it. The process of explaining can be tricky at times, but when the lightbulb moment happens, it’s a great feeling knowing that the client understands all the work we’ve done for their campaigns.
Marketing Goals and Tools
What kind of goals do you have? What are the most useful metrics and KPIs for measuring success?
My own personal objective here at Digital Ethos is learning new things. I always make sure I set myself a new training course to complete every month that will result in a certificate that I can put on my CV. Because the digital marketing environment and Google changes all the time, there’s no time to sit still and not do anything, so constantly evolving and learning new skills is a really important KPI for me.
What are your favourite tools to help you to get the job done?
Data-driven tools are the ones I use the most as data doesn’t lie and backs up all the decisions we make as an agency and is super important for everything we do. We track all of our campaigns as there wouldn’t be any point in aiming for certain objectives or KPIs if we don’t have the proof. I use many tools such as Google Analytics and SEMrush, which track website traffic and keyword movements.
How did you get into marketing?
I studied Marketing and Advertising at De Montfort University in Leicester a few years back and then went straight into internal communications for a huge corporate company for 1 year. I quickly realised that internal communications was too far away from the customer and I was missing that personal and relationship building element. I then came into digital marketing for Digital Ethos so I could get that face-to-face and customer interaction, which are aspects I really enjoy in my role.
Where do you see Digital Ethos in 5 years time?
We’re currently growing at an exponential rate and I expect that this would at least continue or even at a faster rate in the near future. We are constantly gaining new skills as a team to put forward new or improve current services for our clients. This will help us gain new customers as well as retaining current clients as they get happier with the services we offer them.
If money was no object, what marketing campaign would you like to work on next and why?
If money was no object, I would love to work on something really out there like Red Bull, because they do some crazy marketing campaigns. I think if they didn’t have any budget caps and continue to do crazy stunts, I would love to be involved with something like that.
Do you have any advice for marketers in 2019?
Yes, absolutely: always keep learning something, never switch off, always read blogs and what’s up and coming and upskill in that area before it’s here.