Digital Marketing For Software & Technology.
As a technology business, your website and your general online presence is a direct reflection of the solutions you provide.
In our world and yours, perception is everything.
We share common ground; Digital Ethos working in the Online World, and yourselves working in the Technology/Software ecosphere. They are two industries extremely closely aligned, and ones in which from a perception perspective, every fibre within our companies directly reflects the products/services we provide.
Should your telephony system not be correctly configured, should your email footers not be structured perfectly, should our office’s spaces not be layered with glass walls and 42” monitors, in our industries more than any other, will be judged. For right or for wrong, customers make direct correlations between elements of our businesses that should seemingly have no impact on the software and services we provide, but they do.
Move forward with your Digital Marketing.
Whilst understandably in our industry, you too will be judged by the quality of your website more than any other element of your business. From a coding and development perspective, it’s easy for Joe Average to assume that if your WordPress website isn’t up to scratch, then neither is your Java application. Whilst we know that isn’t the case, perception is everything. And it’s fundamentally important that your website accurately reflects your technology company’s standards.
From there, not only will you have a site that strengthens your brand, but also you will have the platform required for Digital marketing success. This will give you your own in-house lead generation tool that requires no kickback in referral fees.
How can Digital Ethos help?
At Digital Ethos, we build world-class websites that accurately reflect your brand and solutions/services. Whether you need a static, content-heavy website to inform & educate your customers, or whether you need a full e-commerce website that allows sign-ups, member logins and payment gateways, we can help.
Search Engine Optimisation (SEO).
Google is the first place your customers will go to conduct research on yourself and your competitors. It’s vital that for inbound lead generation you’re as close to the top of the search rankings for the relative industry search terms. We live and breathe SEO, let us help you dominate the search platforms.
Pay Per Click Advertising (PPC).
If your product and services have a high average order value, PPC can be a fantastic way to gain instant traffic and return on investment through Google. The competitive nature of the search terms for technology companies can easily have you wasting away your PPC budget. Let Digital Ethos use our experience to drive cost-efficient, successful PPC campaigns.
A prospect visits your site, has a browse, and leaves… Never to return again, right? That needn’t be the case, using Google remarketing, we can target those visitors and have your advertisements display on multiple other platforms they use. Youtube, Facebook etc. This further enforces your brand impact and drives customers back to your website.
Conversion Rate Optimisation.
Whilst enhanced traffic through your website is a great thing, it’s all in vein unless those visitors are converting. A “conversion” is defined by whatever you consider a successful visit to be, either filling out a contact form or signing up to your services. We can enhance the website’s user experience to ensure visitors don’t pass go without leaving you satisfied.
Software & Technology marketing. How to get started.
As an SEO Agency Digital Ethos can help improve your organic visibility in search engines for Software & Technology related keywords in your area. We only work with one company in each area so get in touch today to start driving more leads to your website with our Software & Technology SEO services.Talk to us