SEO & Marketing For Nursuries.
With so much choice, word of mouth isn't quite enough these days. Ensure it's not only your reputation that helps you receive applications.
The way in which parents search for Nurseries has changed.
Research has shown that the way in which parents find a new nursery for their children has changed. In days gone past, a recommendation from a close neighbour or friend was all that was necessary to give parents the assurance they needed in trusting a nursery with the nurturing of their child.
Nurseries are now however dealing with a different mould of parent. They are parents who have grown up in the digital age, parents that will use TripAdvisor to find a new restaurant instead of seeking the recommendations of their peers. This trend however hasn’t limited itself to “Where to go for dinner on Friday night”, but has extended across all areas of life. With the infinite amount of information available to them at their fingertips, parents will conduct vast amounts of research especially when it comes down to something as important as the future of their child.
What does this mean for the Education Industry?
Quite simply, it means that it is vital for day nurseries to have an online presence if they are to succeed in the Digital Landscape. Online directory and industry website daynurseries.co.uk have stated that, according to their calculations, nurseries with an enhance search engine optimisation (SEO) package, receive on average two to three times as much website traffic as nurseries with basic packages.
Director, Davina Ludlow said: “It’s never been more important for Nurseries to embrace digital marketing as an excellent channel to promote their nurseries. Our website, for example, has received a year on year increase in traffic since launch with parents opting to “go online” to research and select the ideal nursery for their child.”
Our Nursery SEO strategy.
A strong digital campaign starts with having a website that not only represents your day nursery effectively, but that is also technically optimised to help drive traffic via the various search platforms. We can help design/rebuild your website to ensure you have the necessary foundations for online success.
Along with targeting each service you offer we can also target each location you serve by creating additional content and pages within your site.
Branding & Design.
A strong brand is necessary to create trust with visitors to your website who might not have seen or heard of you before. Trust is one of the cornerstones to forming a strong relationship between nurseries & the parents of the child, and having a brand that represents your ethos is the start of forming that relationship.
Search Engine Optimisation.
As previously mentioned, 20% of parents now choose their preschool based on obtaining information from Google searches. Ensuring you appear where parents are looking for your services is vital in the Digital Landscape if you are looking to thrive in this competitive industry.
Conversion Rate Optimisation.
A “Conversion”, is defined as whatever KPI you set out for your website to achieve. For an E-Commerce company, that might be the purchase of one of their products, in the case of Day Nurseries it is normally defined by parents making an enquiry to you about enrolling their child. Digital Ethos can help you tweak the user experience of your website to ensure that traffic turns in to paying customers.
Social Media Management.
With the vast majority of parents now being extremely tech savvy, it’s safe to say that most will be present on Social Media. Engaging through Facebook, Twitter & Instagram can be a fantastic way to not only engage with parents in both a formal & colloquial manner, but also a great way to increase your online presence.
A Digital PR campaign can be a fantastic medium in which to show the world who you are. It works brilliantly for new nurseries, for those who are changing location, or if you are holding an event at your preschool. We use the connections we’ve established over the years to create campaigns that ensure your nursery is reverberated around the web and gains attention for all the right reasons.
Nurseries marketing. How to get started.
As an SEO Agency Digital Ethos can help improve your organic visibility in search engines for nurseries-related keywords in your area. We only work with one company in each area so get in touch today to start driving more leads to your website with our Nurseries SEO services.Talk to us