SEO for Law Firms & The Legal Sector.

Creating Online Relevance.

A typical Law Firm website has around six to ten pages. Creating enough topical relevance in that amount of pages can be tough. It is often the case that you offer a wide range of services such as

By expanding the content and number of pages on your website we can increase your relevance in the eyes of search engines and rank each service page for potential customers to find.

Along with targeting each service you offer we can also target each location you serve by creating additional content and pages within your website.

On-Site Optimisation for Search Engines.

After we have carefully crafted your service and location pages the next step is to optimise each of these pages for search engines. The aspects we optimise on each page include: title tags, heading tags. Alt text for your images, anchor text and optimisation of your sitemap.

Each of these elements plays a key role in helping search engines understand what each page in your website is talking about and the keywords that potential customers would use to find your website.

Creating Trust.

Once the pages have been built and the on page SEO optimisation for each is completed, the next step in Law Firm marketing is to create trust. Search engines such as Google look at a number of trust factors.

For your Legal Practice, the first step in creating trust is to create around 100 – 150 citations. A citation is when another website mentions your Business name, address and phone number. Each citation needs to be accurate and kept up to date if you move office or change your contact number. As well as creating citations we will also build trust to your website by sending social signals each quarter as part of our ongoing internet marketing campaign.

Creating Authority.

The most important ranking for search engines is having quality inbound links to your site.

The greater number of high quality links you have pointing to your lawyer website the more of an authority you will be seen as.

A result of this is more page one rankings for your website, more traffic and an increase in the number of leads you receive.