Why has online presence became so important for Insurance Brokers?

Well there’s one reason more than any other. It’s the simple fact that customers want to do their research anonymously before making contact with you. This doesn’t just apply to the insurance industry per say, however as it is a consideration that is only made every few years, customers feel that the research is worth their while for such a long-term commitment.

So, the question is, are you going to be there when they’re looking for you? And what kind of impression are you going to make when they visit you? Will you provide them with all the information they need to be fully informed when they contact you?

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It all starts with a solid platform.

Your website forms the foundation on which Digital success can be built. Whether you need a content-based website that provides all of the information your customers require, or whether you require an all signing & dancing comparison, quote and purchase website, having a platform that is optimised from a design and technical perspective is vital.

Firstly, from a Technical perspective, it’s imperative that the website is built in a way that not only ensures reliability and redundancy, but that is optimised to allow Search Engines to crawl your website for the relevant content that is rewarded in the rankings. Secondly, from a design perspective, the look, feel and overall user experience of the website must provide an enjoyable customer journey that is conductive to transforming visitors into leads.

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How can Digital Ethos

Insurance marketing.
How to get started.

As an SEO Agency Digital Ethos can help improve your organic visibility in search engines for insurance related keywords in your area. We only work with one company in each area so get in touch today to start driving more leads to your website with our Insurance SEO services.

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